SEO for the NEW Google / Yahoo / MSN
Session 1a
Location: Conference Room One
Time: 11:30am-12:30pm
SEO is changing, Google Personalized Results, Google Universal, Ask 3D, PR, Video, Widgets, and whatever MSN & Yahoo! have up their sleeves. Don't be caught not prepared for the new search engine optimization tactics to ensure your rankings & revenues are future-proofed against old school tactics that may not work soon. Live examples with real live strategies you can use today!
You Look Great in that Outfit
Session 1b
Location: Conference Room Two
Time: 11:30am-12:30pm
The growing importance of personal networks, recommendations and functionality to online purchasing decisions. Learn how new sites are using user experience to drive more sales.
Alison will address the shift of control from companies to consumers. Who are today's consumers, and how do we address the wishes of and engage with the millions of individuals who want to communicate, instead of 'the generic consumer'? How is affiliate marketing and web 2.0 fulfilling that need? Affiliates are an innovative group and can help you to talk to the new consumer. What needs to change to ensure they affiliate marketing can still do this in the future?
Affiliate Marketing: More Than Banners and Clicks
Session 3a
Location: Conference Room One
Time: 3:30pm-4:30pm
Optimizing your affiliate sales means more than just banners and textlinks on your website. It is about building a relationship with your website visitors both online and offline.
Optimal Domain Name Strategy for Better Performance on SEO and SEM
Session 3b
Location: Conference Room Two
Time: 3:30pm-4:30pm
Nearly 10% of all paid search clicks-- an estimated $1 billion worth in 2006-- derive from direct navigation traffic, or visitors who directly type a descriptive domain name into their browser rather than searching for the equivalent keyword at a search engine. Yet few Search Engine Marketers understand this type of traffic or even realize that they're spending many thousands of dollars each month on direct navigation clicks.
Come Talk to Me and Wrap Up
Location: Auditorium
Time: 5:00pm - 6:00pm
Tell the crowd at Affiliate Summit who you want to meet. During this session, attendees will have the opportunity to go on stage and announce what they were trying to accomplish while in London.
For instance, an affiliate might say they've got a double opt-in list of 30,000 that performs well for mortgage leads, so who wants to do some business with them?
Go up and ask to meet people who can help grow your business. Don't be shy, be productive.
Cocktail Power Networking Hour
Location: TBD
Time: 5:00pm - 6:00pm
Join us for cocktails as we finish up Affiliate Summit London with some free-form networking.
Affiliate Summit Blog
News and information about upcoming Affiliate Summit conferences
Last Minute Booth Cancellation - Any Interest? 25 Jul 2008 at 4:18pm
We?ve had something unexpected come up for one of our exhibitors. So they?d like to cancel if possible, anyone interested in exhibiting a 1010 booth in Affiliate Summit East in Boston, August 10-12, 2008. This will be sold on a first come, first served basis. Please contact us asap if you?re int...
Affiliate Summit 2008 East is Sold Out 24 Jul 2008 at 1:24pm
Affiliate Summit 2008 East, starting on August 10 at the Seaport Hotel in Boston, has sold out.
In the past, some folks thought they were registered by their assistant, boss, colleague, etc. and they were wrong.
So we re-sent the confirmation e-mails yesterday to everybody who is registered for...
Is Your Affiliate Summit Registration Confirmed? 23 Jul 2008 at 9:38pm
We’ve gotten a bunch of inquiries from people about whether they were registered already for Affiliate Summit, so we re-sent the registration confirmation to everybody currently registered today.
If you didn’t get the email and you think you are registered, please check your Spam folder immediate...
Keynote: Trends in Affiliate Marketing
