Affiliate Summit 2008 East: Agenda

Speakers | Agenda | Travel | Exhibitors/Sponsors | About the Show

Affiliate Summit East 2008 took place at the Boston Seaport Hotel.


Sunday, August 10

Registration

Location: Commonwealth Complex Registration Area

Time: 8:30am – 6:00pm

Booth Setup
Location: Exhibit Hall Area – Commonwealth Complex
Exhibitor Move In: 9:00am – 6:00pm

Exhibit hall map.

Affiliate Meet Market
Summit08-004Location: Cityview Ballroom
Time: 12:00pm – 6:00pm



Exhibitor Move In: 9:00am – 12:00pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

See who is hosting a table at the Affiliate Meet Market & Vendor Showcase.

Which PPC Engines Work And How?
Location: Harborview Ballroom 1

Time: 12:00pm-1:00pm

(This Session is Open to Full Conference Pass Holders Only)

Which PPC engines are going to make you money? How can you manage a large campaign (1000′s of unique ads on multiple networks) with just one person? Learn tricks to automate your PPC management.

ShareASale Network Education Clinic
Location: Harborview Ballroom 2

Time: 12:00pm-1:00pm

(This Session is Open to All Attendees)

Affiliates will have an opportunity to learn tips and tricks about how to most effectively work with ShareASale merchants.

Leveraging Social Media
Location: Harborview Ballroom 1

Time: 1:30pm-2:30pm

(This Session is Open to Full Conference Pass Holders Only)

This session helps affiliate marketers, networks and merchants recognize the power of adapting and adopting social media platforms into their programs for increased traffic, conversions and profit.

Monetize your Site with Amazon Associates
Location: Harborview Ballroom 2

Time: 1:30pm-2:30pm

(This Session is Open to All Attendees)

The Amazon Associates program has helped affiliates monetize web properties for over 10 years. Hear from current Amazon Associates about how they drive revenue through their sites with Amazon.

NY Tax Laws – Issues and Solutions
Location: Harborview Ballroom 1

Time: 3:00pm-4:00pm

(This Session is Open to Full Conference Pass Holders Only)

Discussion on the New York Affiliate Tax on the issues and solutions surrounding the new law.

pepperjamNETWORK Education Clinic
Location: Harborview Ballroom 2

Time: 3:00pm-4:00pm

(This Session is Open to All Attendees)

Affiliates will have an opportunity to learn tips and tricks about how to most effectively work with pepperjamNETWORK merchants.

Affiliate Marketing Basics for Merchants
Location: Harborview Ballroom 1

Time: 4:30pm-5:30pm

(This Session is Open to Full Conference Pass Holders Only)

Overview of how to be an efficient and successful affiliate manager.

Network Education Clinic 4
Location: Harborview Ballroom 2

Time: 4:30pm-5:30pm

(This Session is Open to All Attendees)

Affiliate Summit Hospitality Room Open
Sponsored by PartnerFusion
Location: Atrium Lobby
Time: 9:00pm – 11:00pm


Monday, August 11

Continental Breakfast
Location: Exhibit Hall Area – Commonwealth Complex

Time: 8:00am-9:00am

(Breakfast is Open to Full Conference Pass
Holders Only)

Registration

Location: Commonwealth Complex Registration Area

Time: 8:00am-6:00pm

Bloghaus/Press Room

Location: Beacon Hill 1&2

Time: 8:00am – 6:00pm

Opening Remarks & Keynote

Location: General Session Room – Commonwealth Complex

Time: 9:00am-10:15am

(This Session is Open to Full Conference Pass Holders Only)

Coffee Service

Location: Exhibit Hall Area – Commonwealth Complex

Time: 10:00am-12:30pm and 2:00pm-6:00pm

Exhibit Hall

Location: Exhibit Hall Area – Commonwealth Complex

Time: 10:00am-5:00pm

Exhibit Hall map.

The State of Ad Networks
Session 1a
Location: Classroom A – Cityview Ballroom

Time: 10:30am-11:30am

(This Session is Open to Full Conference Pass Holders Only)

The trends are evident and there is no debate: we are in the midst of a tremendous rise in performance-based marketing and it has now overtaken CPM as the preferred pricing model.

Content That Kills
Session 1b
Location: Classroom B – Amphitheater

Time: 10:30am-11:30am

(This Session is Open to Full Conference Pass
Holders Only)

Content is king and you need to have compelling content that draws people in. This session focuses on strategies for developing and creative killer content that can’t be ignored.

My 5 Favorite SEO Strategies Exposed
Session 1c
Location: Classroom C – Harborview Ballroom

Time: 10:30am-11:30am

(This Session is Open to Full Conference Pass
Holders Only)

In this session we’ll share the tools that we use daily to get great results for clients. Expect to learn a lot in a quick exchange of tools to help you evaluate opportunities and optimize your sites.

Luncheon

Location: Exhibit Hall Area – Commonwealth Complex

Time: 12:00pm-1:30pm

(Lunch is Open to Full Conference Pass
Holders Only)

Anatomy of a Great Affiliate Program
Session 2a
Location: Classroom A – Cityview Ballroom

Time: 1:30pm-2:30pm

(This Session is Open to Full Conference Pass
Holders Only)

Panel of affiliates discuss the good and bad aspects of affiliate programs and how to structure the most attractive affiliate program.

Compliance. It’s More Than a Buzz Word
Session 2b
Location: Classroom B – Amphitheater

Time: 1:30pm-2:30pm

(This Session is Open to Full Conference Pass
Holders Only)

This panel will present a survival guide to existing in an industry that is regulated by the Federal government, 50 state attorneys’ general, industry associations and self appointed watchdog groups.

Performance Marketing Alliance Q&A
Session 2c
Location: Classroom C – Harborview Ballroom

Time: 1:30pm-2:30pm

(This Session is Open to Full Conference Pass
Holders Only)

Open discussion regarding the formation and plans for the Performance Marketing Alliance.

Landing Page Testing to Attract Super Affiliates
Session 3a
Location: Classroom A – Cityview Ballroom

Time: 3:00pm-4:00pm

(This Session is Open to Full Conference Pass
Holders Only)

Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.

How is Social Media Changing Affiliate Marketing
Session 3b
Location: Classroom B – Amphitheater

Time: 3:00pm-4:00pm

(This Session is Open to Full Conference Pass
Holders Only)

In an era of brand evangelists, word of mouthers, meme starters, and buzz agents, empowered by social communications and new technologies, what is the definition of an affiliate?

Legal 2.0: Hot Topics in Affiliate Marketing
Session 3c
Location: Classroom C – Harborview Ballroom

Time: 3:00pm-4:00pm

(This Session is Open to Full Conference Pass
Holders Only)

Legal experts and regulators map out the legal minefields of affiliate marketing providing critical updates on advertising and online marketing law plus FTC and state enforcement actions.

PPC Search: Disclosure vs. Free-for-All
Session 4a
Location: Classroom A – Cityview Ballroom

Time: 4:30pm-5:30pm

(This Session is Open to Full Conference Pass
Holders Only)

Judicious use of additional affiliate sites to buy PPC links can increase overall sales. Uncontrolled use of affiliates to buy PPC results in bid escalation. What’s the right mix?

PPC Super Affiliate Strategies You MUST Know
Session 4b
Location: Classroom B – Amphitheater

Time: 4:30pm-5:30pm

(This Session is Open to Full Conference Pass
Holders Only)

Super Affiliate Amit Mehta reveals little known techniques and strategies he uses to drive massive volume and generated large revenues via PPC affiliate marketing.

The Ten Hottest Strategies for Internet Marketing
Session 4c
Location: Classroom C – Harborview Ballroom

Time: 4:30pm-5:30pm

(This Session is Open to Full Conference Pass
Holders Only)

Discover top affiliate trends, what’s working for business, how to build your personal brand. Explore the best Web 2.0 tools, social media, conversion, long tail, video, podcasts and virtual worlds.

Great Affiliate Road Rally
Summit08-630Location: General Session Room – Commonwealth Complex
Time: 6:00pm-7:00pm

The driver of the first car to cross the finish line for the Great Affiliate Road Rally will be awarded a 10′ x 10′ exhibit hall booth (value: $4,995) for Affiliate Summit 2009 West in Las Vegas, taking place January 11-13, 2009.

And yes, the booth is transferable, so the winner can sell it at whatever cost they wish.

The entry fee is $100, which is a donation made directly to The LEAGUE (more details on The LEAGUE).

More details at http://www.affiliatesummit.com/road-race.php.

Affiliate Summit Hospitality Room Open
Sponsored by PartnerFusion
Location: Atrium Lobby
Time: 9:00pm-11:00pm


Tuesday, August 12

Continental Breakfast
Location: Exhibit Hall Area – Commonwealth Complex

Time: 8:00am-9:00am

(Breakfast is Open to Full Conference Pass
Holders Only)

Registration

Location: Commonwealth Complex Registration Area

Time: 8:30am-3:00pm

Coffee Service
Location: Exhibit Hall Area – Commonwealth Complex
Time: 10:00am-12:30pm and 2:00pm-6:00pm

Bloghaus/Press Room

Location: Beacon Hill 1&2

Time: 8:00am-6:00pm

Ask the Experts
Summit08-404Location: General Session Room – Commonwealth Complex
Time: 9:00am-10:30am

(This Session is Open to Full Conference Pass
Holders Only)

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Exhibit Hall

Location: Exhibit Hall Area – Commonwealth Complex

Time: 10:00am-5:00pm

Exhibit Hall map.

The Future of Performance Marketing
Session 5a
Location: Classroom A – Cityview Ballroom

Time: 11:00am-12:00pm

(This Session is Open to Full Conference Pass
Holders Only)

Industry leaders will explore the performance marketing landscape and what the future holds.  Who will lead the growth as the industry matures?  Publishers? Networks? Google?  Who will acquire who?

Web 2.0 for Affiliates
Session 5b
Location: Classroom B – Amphitheater

Time: 11:00am-12:00pm

(This Session is Open to Full Conference Pass
Holders Only)

You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint. How are affiliate marketers using these new kinds of media and what impacts are they having?

Lessons Learned in Using Video for Affiliates
Session 5c
Location: Classroom C – Harborview Ballroom

Time: 11:00am-12:00pm

(This Session is Open to Full Conference Pass
Holders Only)

A discussion of what we have learned in terms of using video to drive higher click through and conversion rates.

Luncheon
Location: Exhibit Hall Area – Commonwealth Complex
Time: 12:00pm-1:30pm

(Lunch is Open to Full Conference Pass
Holders Only)

Lead Generation for EMarketers
Session 6a
Location: Classroom A – Cityview Ballroom

Time: 2:00pm-3:00pm

(This Session is Open to Full Conference Pass
Holders Only)

Lead generation is one of the biggest tools of emarketing. The success of a lead generation campaign is the single most useful tool for advertisers to target their products and services to prospects.

International Options for US Affiliates
Session 6b
Location: Classroom B – Amphitheater

Time: 2:00pm-3:00pm

(This Session is Open to Full Conference Pass
Holders Only)

Discussion of expanding business internationally.

Copywriting Clinic
Session 6c
Location: Classroom C – Harborview Ballroom

Time: 2:00pm-3:00pm

(This Session is Open to Full Conference Pass
Holders Only)

Panel of copywriting experts discuss the dynamics of producing high performance copy.

Data Feed Problems and Missing Information
Session 7a
Location: Classroom A – Cityview Ballroom

Time: 3:30pm-4:30pm

(This Session is Open to Full Conference Pass
Holders Only)

Data feed is often missing important information which can help their affiliates in bringing more value to their program.

Ethical Issues in Affiliate Marketing
Session 7b
Location: Classroom B – Amphitheater

Time: 3:30pm-4:30pm

(This Session is Open to Full Conference Pass
Holders Only)

There are two sides to all issues and we will entertain audience questions for a panel of industry leaders.

Dissecting Affiliate Sites
Session 7c
Location: Classroom C – Harborview Ballroom

Time: 3:30pm-4:30pm

(This Session is Open to Full Conference Pass
Holders Only)

Affiliate sites will be examined live and suggestions for improvement will be provided.

Un-Keynote / Closing Cocktail
Location: General Session Room – Commonwealth Complex
Time: 5:00pm-6:00pm

(This Session is Open to Full Conference Pass
Holders Only)

The closing keynote address will be an un-keynote, where any Affiliate Summit attendees will have the opportunity to step up to the microphone and speak. Get up on the soapbox to share your perspectives, ideas, criticisms, and solutions for the affiliate marketing industry.

This session will also be a closing cocktail for all attendees.