Affiliate Summit 2008 West: Agenda

The agenda is subject to change – please check back for updates. See the exhibit hall map for Affiliate Summit West 2008.

Saturday, February 23

Affiliate Manager Training LIVE
Location : Rio / Amazon M-O
Time: 8:00am – 6:00pm

Affiliate Manager Training LIVE is a full-day event that will teach affiliate marketing fundamentals; how-to instructions for recruiting, training, motivating and communicating with affiliates; legal concerns for affiliate managers and a lesson on creating and using effective reports. This event is perfect for those who are new to affiliate marketing and want to brush up on the terminology, tactics and trends before attending the advanced sessions and networking events of Affiliate Summit. Register at: www.AffiliateClassroomLIVE.com

Note: This requires a separate registration from the Affiliate Summit conference.

The Ten Golden Rules Internet Marketing Boot Camp
Location : Miranda 5
Time: 9:30am – 5:00pm

A Team of Internet Marketing Gurus including Jay Berkowitz, CEO, Ten Golden Rules, Ron Caporale CEO, Lifescript.com and James Martell Author of The Affiliate Marketer’s Handbook will teach the critical strategies for successful internet marketing including: How to improve your website so it shows up in Google searches, Pay-Per-Click campaign development, advanced Search Engine Optimization strategies, how to generate positive return-on-investment with online advertising, How Web 2.0 impacts your business, Creative and Landing Pages that sell. Sponsored by the University of Nevada, Las Vegas Division for Educational Outreach. Register at: http://tengoldenrules.com/affiliate-summit-boot-camp.htm

Note: This requires a separate registration from the Affiliate Summit conference.


Sunday, February 24

Booth Setup
Location: Exhibit Hall Area – Amazon G-T Rooms
Exhibitor Move In: 9:00am – 6:00pm

Exhibit hall map.

Registration

Location: Salsa Room

Time: 8:30am – 6:00pm

2nd Annual Gospel Brunch – Presented by CAMA

Location: House of Blues at Mandalay Bay

Time: 8:45am – 11:30am  (bus service from the Rio to event and back provided)

The Christian Affiliate Marketing Association invites you to kick off your Summit on a spiritual note at our Gospel Brunch at the House of Blues at Mandalay Bay.  The CAMA Brunch features inspired Fellowship, incredible Food and awesome Gospel music that will have you dancing in the aisles.  Our bus leaves the Rio at 8:45 am on Sunday morning and will return to the Rio in time for the Meet Market. People of all faiths are welcome! Tickets are $50 through February 8th and seating is limited and going fast.  Register at www.christianaffiliatemarketingassociation.com.

Note: This requires a separate registration from the Affiliate Summit conference.

Affiliate Meet Market
Location: Amazon A-F Rooms
Time: 12:00pm – 6:00pm



Exhibitor Move In: 9:00am – 12:00pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

See who is hosting a table at the Affiliate Meet Market & Vendor Showcase.

Blue Man Group Las Vegas Show and Blue Man Megastar 2.1 Tour: Complimentary Ticket Registration
Location:  Partner Fusion Table #72 in the Meet Market
Time:  12:00pm – 6:00pm

Preview the Blue Man Group Las Vegas show, (performed nightly at the Venetian Hotel) while you are in town during Affiliate Summit.  Tickets are available on Saturday through Tuesday nights during Affiliate Summit.  We will also be offering LIMITED complimentary tickets to the Blue Man Megastar 2.1 Tour which are available in select cities and dates.  For show dates and times visit www.PartnerFusion.com/events.  Pick up your complimentary ticket vouchers at the Partner Fusion table (# 72) at the Affiliate Meet Market. 

Networking Cocktail
Location: Amazon A-F Rooms
Time: 6:00pm – 7:00pm

ShareASale “Under the Stars” Party
Location: Palms Hotel
Time: Visit the ShareASale table during the Affiliate Meet Market for details

Set at the chic Palms Hotel, come join ShareASale for an industry-only party “Under the Stars”. The 2-story Sky Villa sits on top of the Palms Fantasy Tower and features an outdoor deck area, cantilevered Jacuzzi pool with unparalleled views of Las Vegas, and a glass elevator among other things that will help us all celebrate being together again for Affiliate Summit. This event is private, so please speak to either Brian Littleton or Carolyn Tang at the ShareASale table during the Meet Market on Sunday afternoon for information about invitations, etc.


Monday, February 25

Continental Breakfast
Location: Exhibit Hall Area – Amazon A-F Rooms

Time: 9:00am-10:00am

(Breakfast is Open to Full Conference Pass
Holders Only)

Coffee Service

Location: Exhibit Hall Area – Amazon A-F Rooms

Time: 10:00am-12:30pm and 2:00pm-6:00pm

Registration

Location: Salsa Room

Time: 8:30am – 6:00pm

Bloghaus/Press Room

Location: Choro Room

Time: 8:30am – 6:00pm

Exhibit Hall

Location: Exhibit Hall Area – Amazon G-T Rooms

Time: 10:00am – 5:00pm

Exhibit Hall map.

Opening Remarks & Keynote

Location: General Session Room – Rio Pavilion 9

Time: 9:45am – 10:45am

(This Session is Open to Full Conference Pass Holders Only)

Video Innovation in Affiliate Marketing
Session 1a
Location: Classroom A – Palma Room

Time: 11:30am-12:30pm

(This Session is Open to Full Conference Pass Holders Only)

Websites without video will go the way of the dinosaur. More video content means a wider long-tail. There is a wealth of opportunity for affiliate marketers to use video in innovative ways.

Domaining and Address-Bar Driven Traffic
Session 1b
Location: Classroom B – Rio Pavilion 8

Time: 11:30am-12:30pm

(This Session is Open to Full Conference Pass
Holders Only)

Did you know that Direct Navigation traffic converts twice as much as search traffic? Learn about this growing practice among consumers and how domains can drive more qualified traffic to your business.

Affiliate PPC: Brand Enhancement or Bid Escalation
Session 1c
Location: Classroom C – Tropical A-D Rooms

Time: 11:30am-12:30pm

(This Session is Open to Full Conference Pass
Holders Only)

There is no easy answer to the dilemma of what level of PPC search to allow affiliates to engage in. Do affiliates enhance brands or simply drive up CPC’s and violate T&C’s?

Email is Media
Session 1d
Location: Classroom D – Tropical E-H Rooms

Time: 11:30am-12:30pm

(This Session is Open to Full Conference Pass
Holders Only)

For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.

Luncheon

Location: Exhibit Hall Area – Amazon A-F Rooms

Time: 12:30pm-1:45pm

(Lunch is Open to Full Conference Pass
Holders Only)

How to Futureproof Your SEO Efforts
Session 2a
Location: Classroom A – Palma Room

Time: 1:45pm-2:45pm

(This Session is Open to Full Conference Pass
Holders Only)

This session will help people develop strategies that will work for the long haul, so they can avoid some of the ups and downs of SEO.

Developing the Right Merchant Mindset
Session 2b
Location: Classroom B – Rio Pavilion 8

Time: 1:45pm-2:45pm

(This Session is Open to Full Conference Pass
Holders Only)

Affiliate programs don’t run well on auto pilot. Many merchants start down the road of affiliate marketing because they heard or read somewhere how profitable it could be.

Managing Legal Risks in Affiliate Marketing
Session 2c
Location: Classroom C – Tropical A-D Rooms

Time: 1:45pm-2:45pm

(This Session is Open to Full Conference Pass
Holders Only)

Provide updates on CAN-SPAM, keyword search liability and the recent FTC affiliate marketing rules to identify how audience members can ensure that their campaigns produce results, not liabilities.

Managing Your Affiliate Manager
Session 2d
Location: Classroom D – Tropical E-H Rooms

Time: 1:45pm-2:45pm

(This Session is Open to Full Conference Pass
Holders Only)

To get the best returns for your affiliate efforts you need to manage your affiliate managers. Learn how to get better service, higher commissions, and communication with merchants on your terms.

Moniker’s Live Domain Auctions
Location: Classroom B – Rio Pavilion 8

Time: 3:00pm-6:00pm

Moniker and Affiliate Summit bring you a very special event with the addition of Moniker’s successful Live Domain Auctions to the program offering. Now you can get the premier web addresses you need to build your brand and expand your network of top performing websites.

Explore the Exhibit Hall & Open Networking
Time: 3:00pm-5:00pm

Affiliate Summit Pinnacle Awards Gala

Location: General Session Room – Rio Pavilion 9

Time: 5:00pm – 6:30pm

The Affiliate Summit Pinnacle Awards Gala is affiliate marketing’s most prestigious, competitive honor for the leaders in the space. Award winners are recognized because they are innovative leaders with vision and influence.

The following awards will be presented:

  • Affiliate of the Year
  • Affiliate Manager of the Year
  • Exceptional Merchant
  • Affiliate Marketing Advocate Award
  • Best Blogger
  • Wayne Porter Affiliate Marketing Legend

In addition to honoring the award winners, the Affiliate Summit Pinnacle Awards Gala is a networking cocktail reception.


Tuesday, February 26

Continental Breakfast
Location: Exhibit Hall Area – Amazon A-F Rooms

Time: 9:00am-10:00am

(Breakfast is Open to Full Conference Pass
Holders Only)

Coffee Service
Location: Exhibit Hall Area – Amazon A-F Rooms
Time: 10:00am-12:30pm and 2:00pm-6:00pm

Registration

Location: Salsa Room

Time: 9:00am – 3:00pm

Bloghaus/Press Room

Location: Choro Room

Time: 8:30am – 6:00pm

Exhibit Hall

Location: Exhibit Hall Area – Amazon G-T Rooms

Time: 10:00am – 4:00pm

Exhibit Hall map.

Day 3 Remarks
Location: General Session Room – Rio Pavilion 9
Time: 9:45 am-10:00am

(This Session is Open to Full Conference Pass
Holders Only)

Ask the Experts
Location: General Session Room – Rio Pavilion 9
Time: 10:00 am-11:15am

(This Session is Open to Full Conference Pass
Holders Only)

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Getting Editorial Coverage: The Inside Scoop
Session 3a
Location: Classroom A – Palma Room

Time: 11:30am-12:30pm

(This Session is Open to Full Conference Pass
Holders Only)

A panel of journalists, bloggers and media professionals will detail specific, proven strategies for working with the press and will focus on how to interact with the media to maximize your message.

Super Affiliate Strategies that Work
Session 3b
Location: Classroom B – Rio Pavilion 8

Time: 11:30am-12:30pm

(This Session is Open to Full Conference Pass
Holders Only)

This panel will draw on the expertise of three proven and well-known super affiliates and provide concrete strategies and case studies for how to become a successful affiliate marketer.

Engaging Consumers with Video, Widgets and Rich Media
Session 3c
Location: Classroom C – Tropical A-D Rooms

Time: 11:30am-12:30pm

(This Session is Open to Full Conference Pass
Holders Only)

The panel will include brief (5-10 minute) presentations by the participants followed by a lively discussion and Q&A about how advertisers are using these kinds of media in their affiliate marketing programs.

Practical Solutions to Internet Marketing Legal Compliance
Session 3d
Location: Classroom D – Tropical E-H Rooms

Time: 11:30am-12:30pm

(This Session is Open to Full Conference Pass
Holders Only)

These leaders of the Legal Compliance Industry will offer you practical solutions you can implement daily into your business model creating a total compliance package.

Luncheon
Location: Exhibit Hall Area – Amazon A-F Rooms
Time: 12:30pm-1:45pm

(Lunch is Open to Full Conference Pass
Holders Only)

Explore the Exhibit Hall & Open Networking
Time: 2:00pm-3:00pm

ABestWeb: Loved or Hated, but Never Ignored
Session 4a
Location: Classroom A – Palma Room
Time: 3:00pm-4:00pm

(This Session is Open to Full Conference Pass Holders Only)

ABestWeb, the largest affiliate marketing forum, has legions of raging fans and detractors. Join owner Haiko de Poel and moderators from ABW for an open discussion on hot button affiliate issues.

Social Media Strategies in Affiliate Marketing
Session 4b
Location: Classroom B – Rio Pavilion 8
Time: 3:00pm-4:00pm

(This Session is Open to Full Conference Pass Holders Only)

With almost 50% of Internet users now creating and sharing their own content, this new medium is changing how markets operate and how companies communicate with consumers.

eBay Affiliate Program Case Study
Session4c
Location: Classroom C – Tropical A-D Rooms
Time: 3:00pm-4:00pm

(This Session is Open to Full Conference Pass
Holders Only)

From rich desktop applications to Web 2.0, eBay’s affiliates are on the cutting edge of online marketing. William Martin-Gill will share metrics and examples that have taken affiliates to the next level.

Asymmetric Warfare: Battling Fraudulent Affiliates
Session 4d
Location: Classroom D – Tropical E-H Rooms
Time: 3:00pm-4:00pm

(This Session is Open to Full Conference Pass
Holders Only)

A few bad apples can seriously undermine an otherwise successful affiliate program. Stop playing Whack a Mole. Advanced, hands-on techniques to combat these rogues en masse will be presented.

Un-Keynote
Location: General Session Room – Rio Pavilion 9
Time: 4:30 pm-5:30pm

(This Session is Open to Full Conference Pass
Holders Only)

The closing keynote address will be an un-keynote, where any Affiliate Summit attendees will have the opportunity to step up to the microphone and speak. Get up on the soapbox to share your perspectives, ideas, criticisms, and solutions for the affiliate marketing industry.

Networking Cocktail, Passport To Prizes Drawing, Great Affiliate Road Rally
Location: General Session Room – Rio Pavilion 9
Time: 5:30pm – 6:30pm

The closing session will be a mixture of a cocktail party for all attendees, awarding of winners for the Passport to Prizes, and a competition to race remote control cars through a course.

We’ll kick off with the Passport to Prizes Drawing where sponsors will be giving away fantastic prizes to eligible participants. 

If you’ve been playing along, make sure that you’ve turned in your completed Passport to an Affiliate Summit Staff member behind the Pre-Registration desk.  

For more information and a list of prizes and sponsors, please visit: http://blog.affiliatesummit.com/passport-to-prizes-what-you-can-win/

And then the big race…

The driver of the first car to cross the finish line for the Great Affiliate Road Rally will be awarded a 10′ x 10′ exhibit hall booth (value: $4,995) for Affiliate Summit 2008 East in Boston, taking place August 10-12, 2008.

And yes, the booth is transferable, so the winner can sell it at whatever cost they wish.

The entry fee is $100, which is a donation made directly to the Starlight Starbright Children’s Foundation.

More details at http://www.affiliatesummit.com/road-race.php.

Exclusive Affiliate Summit Preview Night & VIP Cocktail Party at the Blue Man Group Theatre

Location:  Venetian Hotel
Time:  6:00pm – 9:00pm

Preview the Blue Man Group Las Vegas show, (performed nightly at the Venetian Hotel) while you are in town during Affiliate Summit.  Ticket vouchers can be picked up at the Partner Fusion table (# 72) at the Meet Market or via Email.  On Tuesday night Blue Man Group will also host an Exclusive VIP cocktail reception at the Blue Man Theatre. Cocktails will be from 6-9PM in the theatre lobby. Stop by before or after the 7PM or 10 PM show or just pop in to learn more about the affiliate program.  Check-in at the table outside the Blue Man Theatre at The Venetian hotel to obtain show tickets and get your VIP pass.

RSVP REQUIRED: Email us @ bluemanpartners@partnerfusion.com or visit www.partnerfusion.com/events