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Affiliate Summit West 2009 Agenda

About the Show | Speakers | Agenda | Travel | Exhibitors/Sponsors | Mentors

The agenda is subject to change – please check back for updates. See the exhibit hall and Affiliate Meet Market layouts for Affiliate Summit West 2009.

Sunday, January 11

Booth Setup
Location: Exhibit Hall Area – Pavilion 1-7
Exhibitor Move In: 9:00am – 6:00pm

Exhibit hall map.


Registration
Location: Registration Office Space #2
Time: 8:30am – 6:00pm


Affiliate Meet Market
Location: Pavilion 8-11
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

See who is hosting a table at the Affiliate Meet Market & Vendor Showcase.


Affiliate Strategies for Traffic Generation and Monetization
Session 1a
Location: Classroom A – Brasilia 1-3
Time: 12:00pm-1:00pm

(This Session is Open to Gold and Platinum Pass Holders Only)

Affiliate marketers on popular issues like PPC and SEO optimization, content and website strategies, monetizing long-tail traffic and emailing. Moderated session, includes a Q&A with the audience.

Advanced Approaches to Affiliate Recruiting, Training & Management
Session 1b
Location: Classroom B – Brasilia 4-7
Time: 12:00pm-1:00pm

(This Session is Open to Gold and Platinum Pass Holders Only)

Dual presentation on advanced techniques, strategies and ideas for affiliate training and management. This enlightening, and entertaining session will help you improve and grow your affiliate program.

Chat Delivers: More Sales, More Affiliate Revenues
Session 1c
Location: Classroom C – Miranda 5-6
Time: 12:00pm-1:00pm

(This Session is Open to Gold and Platinum Pass Holders Only)

Learn from presented case studies and analysis how online chat technology increases sales conversions 8-15% while delivering more earnings to affiliates. Everybody wins.

Affiliate Marketing in 2009
Session 1d
Location: Classroom D – Miranda 7-8
Time: 12:00pm-1:00pm

(This Session is Open to Gold and Platinum Pass Holders Only)

This panel of well-known industry experts will address the current state of affiliate marketing and will discuss future trends and expected growth patterns.


Affiliates & Internal Search: Recipe for Disaster?
Session 2a
Location: Classroom A – Brasilia 1-3
Time: 1:30pm-2:30pm

(This Session is Open to Gold and Platinum Pass Holders Only)

Google’s rules are often misunderstood, causing turf wars between the affiliate channel & search teams. Learn through real world examples how to maximize affiliate search & internal search programs.

Future of Affiliate Marketing – Offline
Session 2b
Location: Classroom B – Brasilia 4-7
Time: 1:30pm-2:30pm

(This Session is Open to Gold and Platinum Pass Holders Only)

Purpose of presentation is to outline our vision or the future of affiliate marketing and seeing an expansion of affiliate marketing to offline transactions and offline media channels (publishers).

The Black Ink Session
Session 2c
Location: Classroom C – Miranda 5-6
Time: 1:30pm-2:30pm

(This Session is Open to Gold and Platinum Pass Holders Only)

Behind-the-scenes review of one of Jeremy Palmer’s successful affiliate sites. Learn how to plan, develop and market your own profitable affiliate site with a hands-on case study.

The Ultimate Pitching Guide
Session 2d
Location: Classroom D – Miranda 7-8
Time: 1:30pm-2:30pm

(This Session is Open to Gold and Platinum Pass Holders Only)

Experts share their best (and most outrageous) secrets for getting attention from merchants, media and the masses. You’ll learn the tips, tricks and techniques to get the attention you seek.


Automating Websites and PPC Management
Session 3a
Location: Classroom A – Brasilia 1-3
Time: 3:00pm-4:00pm

(This Session is Open to Gold and Platinum Pass Holders Only)

Learn advanced concepts for automating daily website tasks (such as downloading stats, uploading changes, etc.) without access to an API.

Developing The Right Merchant Mindset
Session 3b
Location: Classroom B – Brasilia 4-7
Time: 3:00pm-4:00pm

(This Session is Open to Gold and Platinum Pass Holders Only)

Affiliate programs don’t run well on auto pilot. Many merchants start down the road of affiliate marketing because they heard or read somewhere how profitable it could be.

Beyond Customer Acquisition: Opportunities Affiliates Can Bring
Session 3c
Location: Classroom C – Miranda 5-6
Time: 3:00pm-4:00pm

(This Session is Open to Gold and Platinum Pass Holders Only)

Session highlights examples where merchant/affiliate collaboration sparked tremendous growth including improving overall site conversion; identifying hot product trends; and translating online success into offline retail sales.

Ethical Issues in Affiliate Marketing
Session 3d
Location: Classroom D – Miranda 7-8
Time: 3:00pm-4:00pm

(This Session is Open to Gold and Platinum Pass Holders Only)

There are two sides to ethical issues in affiliate marketing, and we will entertain audience questions for a panel of industry leaders.


Affiliate Summit Hospitality Room Open
Location: Brasilia 4-7
Time: 9:00pm – 12:00pm


Monday, January 12

Continental Breakfast
Location: Pavilion 8-11
Time: 9:00am-10:00am

(Breakfast is Open to Platinum Pass Holders Only)


Coffee Service
Location: Pavilion 8-11
Time: 10:00am-12:30pm and 2:00pm-6:00pm


Registration
Location: Registration Office Space #2
Time: 8:30am – 6:00pm


Bloghaus/Press Room
Location: Miranda 3
Time: 8:30am – 6:00pm

The Bloghaus is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network.


Exhibit Hall
Location: Exhibit Hall Area – Pavilion 1-7
Time: 10:00am – 5:00pm

Exhibit Hall map.


Opening Remarks & Keynote
Location: General Session Room – Brasillia 1-7
Time: 9:45am – 10:45am

(This Session is Open to Gold and Platinum Pass Holders Only)


Whitehat Linkbuilding Strategies: Beginner to Advanced
Session 4a
Location: Classroom A – Brasilia 1-3
Time: 11:30am-12:30pm

(This Session is Open to Platinum Pass Holders Only)

It’s no secret, links matter. We’ll present everything from basic directory linkbuilding to advanced tactics like .edu & authority linkbuilding. Discussion will include all above board, clean tactics.

Affiliate Marketing 2009: What Really Works Now
Session 4b
Location: Classroom B – Brasilia 4-7
Time: 11:30am-12:30pm

(This Session is Open to Platinum Pass Holders Only)

In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.

Reaching Aggressive Goals without Monetary Incentives
Session 4c
Location: Classroom C – Miranda 5-6
Time: 11:30am-12:30pm

(This Session is Open to Platinum Pass Holders Only)

This session outlines how to best manage affiliate relationships to reach major revenue goals without additional budget. Tactics focus on non-monetary incentives to increase affiliate performance.

Advertising on Facebook
Session 4d
Location: Classroom D – Miranda 7-8
Time: 11:30am-12:30pm

(This Session is Open to Platinum Pass Holders Only)

Learn about advertising on Facebook and how affiliates can reach over 100 million members. Join us for a panel discussion including a Facebook representative covering all you need to know.


Luncheon
Location: Pavilion 8-11
Time: 12:30pm-1:45pm

(Lunch is Open to Platinum Pass Holders Only)


Organic SEO Site Review
Session 5a
Location: Classroom A – Brasilia 1-3
Time: 2:00pm-3:00pm

(This Session is Open to Platinum Pass Holders Only)

SEO review of audience members sites with real feedback and direction on how to improve their rankings in the SERPs.

The Future of Performance Marketing: The Evolution (part 1)
Session 5b
Location: Classroom B – Brasilia 4-7
Time: 2:00pm-3:00pm

(This Session is Open to Platinum Pass Holders Only)

We will start with a short presentation and then these industry leaders will continue with an open discussion about the evolution of affiliate marketing into performance marketing. Panelists will continue in Session 6b with: “What’s Next”.

The 100% Open Rate Solution
Session 5c
Location: Classroom C – Miranda 5-6
Time: 2:00pm-3:00pm

(This Session is Open to Platinum Pass Holders Only)

Mobile marketing is the most direct “direct marketing”. In this session, I will demonstrate why all merchants and affiliates should, and will soon be, using mobile marketing.


Affiliate Videos: Where Do They Work Best?
Session 5d
Location: Classroom D – Miranda 7-8
Time: 2:00pm-3:00pm

(This Session is Open to Platinum Pass Holders Only)

How are videos being used by affiliates and merchants? A detailed look into how and where they are performing best with suggested hints and tips to drive better click through and conversions.

Landing Page Testing To Increase Conversions
Session 6a
Location: Classroom A – Brasilia 1-3
Time: 3:30pm-4:30pm

(This Session is Open to Platinum Pass Holders Only)

Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.

The Future of Performance Marketing: What’s Next (part 2)
Session 6b
Location: Classroom B – Brasilia 4-7
Time: 3:30pm-4:30pm

(This Session is Open to Platinum Pass Holders Only)

Industry leaders will continue their discussion about the future of performance marketing. How will the industry change? Who will lead the growth? This is a continuation of Session 5b: “The Evolution”.

Mobile Web Opportunities
Session 6c
Location: Classroom C – Miranda 5-6
Time: 3:30pm-4:30pm

(This Session is Open to Platinum Pass Holders Only)

The mobile internet is growing fast. The session will cover business opportunities, technical challenges, traffic sources and monetization methods. It is aimed at both advertisers and affiliates.

Using Social Media for Commodity Affiliate Programs
Session 6d
Location: Classroom D – Miranda 7-8
Time: 3:30pm-4:30pm

(This Session is Open to Platinum Pass Holders Only)

Affiliate programs are a commodity biz: you compete based on SEO or page design. We’ll explore other ways to approach your business, including how to use social networks to gain the upper hand.


Affiliate Summit Pinnacle Awards Gala
Location: Brasilia 4-7
Time: 5:00pm – 6:30pm

The Affiliate Summit Pinnacle Awards Gala is affiliate marketing’s most prestigious, competitive honor for the leaders in the space. Award winners are recognized because they are innovative leaders with vision and influence.

The following awards will be presented:

  • Affiliate of the Year
  • Affiliate Manager of the Year
  • Exceptional Merchant
  • Affiliate Marketing Advocate Award
  • Best Blogger
  • Affiliate Marketing Legend

In addition to honoring the award winners, the Affiliate Summit Pinnacle Awards Gala is a networking cocktail reception.


Affiliate Summit Hospitality Room Open
Location: Brasilia 4-7
Time: 9:00pm – 12:00am


Tuesday, January 13

Continental Breakfast
Location: Pavilion 8-11
Time: 9:00am-10:00am

(Breakfast is Open to Platinum Pass Holders Only)


Coffee Service
Location: Pavilion 8-11
Time: 10:00am-12:30pm and 2:00pm-6:00pm


Registration
Location: Registration Office Space #2
Time: 9:00am – 3:00pm


Bloghaus/Press Room
Location: Miranda 3
Time: 8:30am – 6:00pm

The Bloghaus is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network.


Exhibit Hall
Location: Exhibit Hall Area – Pavilion 1-7
Time: 10:00am – 4:00pm

Exhibit Hall map.


Ask the Experts
Location: Brasilia 4-7
Time: 10:00 am-11:15am

(This Session is Open to Platinum Pass Holders Only)

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.


10 Success Strategies for Internet Marketers
Session 7a
Location: Classroom A – Brasilia 1-3
Time: 11:30am-12:30pm

(This Session is Open to Platinum Pass Holders Only)

Internet Marketing has become increasingly complex. This presentation will outline the multiple tactics available; and categorize them into one of ten focused strategies for marketing on the internet.

How to Monetize Your Site with Widgets
Session 7b
Location: Classroom B – Brasilia 4-7
Time: 11:30am-12:30pm

(This Session is Open to Platinum Pass Holders Only)

This discussion by Amazon Associates will go over how to enhance your site using various widgets, what works and what doesn’t, and how effective different widgets are to your site. We’ll show you easy ways you can implement widgets to monetize your site right away.

Super Affiliate PPC Marketing Strategies
Session 7c
Location: Classroom C – Miranda 5-6
Time: 11:30am-12:30pm

(This Session is Open to Platinum Pass Holders Only)

In this panel, three top PPC super affiliates will reveal their exact strategies. Learn how to effectively use Google, Yahoo and MSN to drive inexpensive qualified traffic to any of your websites.

Social Media Risks and Rewards
Session 7d
Location: Classroom D – Miranda 7-8
Time: 11:30am-12:30pm

(This Session is Open to Platinum Pass Holders Only)

This session will explore the potential risks in using social networking and user-generated content for marketing campaigns, and will give practical suggestions to help marketer’s campaigns succeed.


Luncheon
Location: Pavilion 8-11
Time: 12:30pm-1:45pm

(Lunch is Open to Platinum Pass Holders Only)


Driving Leads Through Smart Domain Development
Session 8a
Location: Classroom A – Brasilia 1-3
Time: 2:00pm-3:00pm

(This Session is Open to Platinum Pass Holders Only)

Are domains a part of your affiliate marketing strategy? If not, they should be. Discover the power of direct navigation and learn how domains can impact SEO/SEM.

Setting Quality Standards in Affiliate Marketing
Session 8b
Location: Classroom B – Brasilia 4-7
Time: 2:00pm-3:00pm

(This Session is Open to Platinum Pass Holders Only)

Join eBay for a discussion on improving the quality of its program, from detecting and removing back hats to working more closely with white hats to improve their affiliate marketing results.

Advanced Optimization for Landing Pages
Session8c
Location: Classroom C – Miranda 5-6
Time: 2:00pm-3:00pm

(This Session is Open to Platinum Pass Holders Only)

Learn how to optimize your landing pages and increase conversion rates by 50-500% using simple techniques and technologies. Get that competitive edge by increasing margins and return on marketing spend.

Make an Impact in Governmental Affairs
Session 8d
Location: Classroom D – Miranda 7-8
Time: 2:00pm-3:00pm

(This Session is Open to Platinum Pass Holders Only)

Now that marketers are learning that policy matters, this panel of political insiders will discuss what they need to do to have an impact?


Managing Your Brand
Session 9a
Location: Classroom A – Brasilia 1-3
Time: 3:15pm-4:15pm

(This Session is Open to Platinum Pass Holders Only)

It is essential to monitor your online reputation, and this panel of experts will explain how to manage your brand.

Understanding the UK Affiliate Landscape
Session 9b
Location: Classroom B – Brasilia 4-7
Time: 3:15pm-4:15pm

(This Session is Open to Platinum Pass Holders Only)

This session will cover the culture of affiliate marketing in the UK, as well as statistics revealing growth rates, size of market and the latest trends.

The Art of Keyword Blasting
Session9c
Location: Classroom C – Miranda 5-6
Time: 3:15pm-4:15pm

(This Session is Open to Platinum Pass Holders Only)

PPC campaigns on blasting keywords to find profitable keywords.

  • Ian Fernando, Founder, IANternet Media, LLC
  • Combating Fraud in Affiliate Marketing
    Session 9d
    Location: Classroom D – Miranda 7-8
    Time: 3:15pm-4:15pm

    (This Session is Open to Platinum Pass Holders Only)

    Discussion on new ways to keep affiliate programs safe from unethical merchant and affiliate practices. Reducing fraud frees up more money to be spent and earned in affiliate marketing.


    Affiliate Triathlon
    Location: Brasilia 4-7
    Time: 4:30pm – 5:30pm

    The Affiliate Triathlon is a three event contest of skill, determination and dexterity open to all attendees at Affiliate Summit West 2009.

    The winning athlete (highest cumulative score across the three competitions) will be awarded a 10′ x 10′ exhibit hall booth (value: $5,195) for Affiliate Summit East 2009 in New York City, taking place August 9-11, 2009. Yes, the booth is transferable, so the winner can sell it at whatever cost they wish.

    The entry fee for the Affiliate Triathlon is $100, which is donated directly to the National Breast Cancer Foundation.

    Enroll at http://blog.affiliatesummit.com/affiliate-triathalon-enrollment/.