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Affiliate Summit West 2011 Agenda

Speakers | Agenda | Travel | Exhibitors/Sponsors | Register

The agenda is subject to change – please check back for updates. See the Meet Market and exhibit hall layouts for Affiliate Summit West 2011.

Saturday, January 8

Early Registration
Location: Registration Area
Time: 4:00pm – 8:00pm

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!


Sunday, January 9

Booth Setup
Location: Lafite Ballroom 4-9
Exhibitor Move In: 8:00am – 6:00pm


Registration
Location: Registration Area
Time: 8:00am – 6:00pm


First Timers Guide for Affiliate Summit
Location: Margaux 1
Time: 10:00am-10:45am

Advice for people attending the Affiliate Summit conference for the first time.

(This Session is Open to all Pass Holders)


Affiliate Improv!
Session 1a
Location: Margaux 1
Time: 11:00am-12:00pm

Five industry veterans brainstorm marketing ideas for fictional items/services with audience participation. Idea to actionable solutions in one fun, lively hour. Come get your creative juices flowing!

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

A Beginner’s Course on Blog Monetization
Monetize Summit
Session 1b
Location: Margaux 2
Time: 11:00am-1:00pm

This 2-hour session is designed with the novice in mind and will provide the fundamental knowledge needed to implement affiliate marketing into your blog monetization plan while keeping your audience happy. You will learn how to select and apply to programs; implement best practices while continuing to create your compelling content and incorporate tools designed to entice prospective customers and drive traffic to your website.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Blogging

(This Session Open to Monetize Summit Badge Holders Only)

Creating a Successful Mastermind Group
Session 1c
Location: Mouton 1
Time: 11:00am-12:00pm

Mastermind groups can be an amazing help to building a business – yet most groups fail. Randy will discuss WHY, and how to form a successful group to help you succeed.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Development

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Identifying Scam Networks
Session 1d
Location: Mouton 2
Time: 11:00am-12:00pm

This panel will engage in a transparent discussion on what it takes to trust an affiliate network with your traffic or your campaigns.

Experience level: Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Networks

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Meet Market
Location: Lafite Ballroom 1-3
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

See who is hosting a table at the Meet Market.

Affiliate Meet Market at Affiliate Summit West 2009


Dominating Your Niche With Blogger Outreach
Session 2a
Location: Margaux 1
Time: 12:30pm-1:30pm

Learn the strategy that is transforming brand/product promotion and how to effectively find, approach & incentivize bloggers to get maximum exposure, exponential sales growth & total niche domination.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Bloggers

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

A Beginner’s Course on Blog Monetization
Monetize Summit
Session 2b
Location: Margaux 2
Time: 11:00am-1:00pm

This 2-hour session is designed with the novice in mind and will provide the fundamental knowledge needed to implement affiliate marketing into your blog monetization plan while keeping your audience happy. You will learn how to select and apply to programs; implement best practices while continuing to create your compelling content and incorporate tools designed to entice prospective customers and drive traffic to your website.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Blogging

(This Session Open to Monetize Summit Badge Holders Only)

Web Redesign by the Numbers
Session 2c
Location: Mouton 1
Time: 12:30pm-1:30pm

Using web analytics and online marketing best practices to redesign your website for optimal conversions and revenue.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Analytics

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Email Marketing and the Brand
Session 2d
Location: Mouton 2
Time: 12:30pm-1:30pm

Email marketing has been successful year after year due to its results and scalability. In this session affiliates will learn agency tips on how to target, segment, control and test brand offers.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Email Marketing

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Making Money With Affiliate Programs for Beginners
Session 3a
Location: Margaux 1
Time: 2:00pm-3:00pm

Fast track to profitability by understanding the different revenue models, industry players and tips for selecting profitable topics, website builders, content creation, avoiding mistakes and more.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Newbies

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Monetizing Pop Culture Content
Monetize Summit
Session 3b
Location: Margaux 2
Time: 2:00pm-3:00pm

Discussion of the monetization of pop culture content through monitoring trends, buying relevant domains, creating sites quickly, and cultivating communities.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate

(This Session Open to Monetize Summit Badge Holders Only)

Step Up Your Revenue With Lead-Gen Expertise
Session 3c
Location: Mouton 1
Time: 2:00pm-3:00pm

Why lead-generation is THE campaign style of choice for long-term stability and baller status. We’ll cover rarely utilized strategies for higher payouts, quicker payments, and analyzing offers.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Lead-gen

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Banking On Infomercials – A MultiChannel Profit Opportunity
Session 3d
Location: Mouton 2
Time: 2:00pm-3:00pm

As web content rapidly shifts to video, learn how to: use one video method to increase profits now; discover new hit products before your competitors; and interact with networks to gain the edge.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Networks
Niche/vertical: AsSeenOnTV

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Local Lead Generation – Heaven & Hell
Session 4a
Location: Margaux 1
Time: 3:30pm-4:30pm

Learn about how local lead generation works as well as the positives & negatives to this often discussed “next generation” of affiliate marketing.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks, Other
Niche/vertical: Local

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Tips and Tricks to Increase Website Conversions
Monetize Summit
Session 4b
Location: Margaux 2
Time: 3:30pm-4:30pm

Increasing conversions is a scientific process, and in this session, we’re going to examine what works and, more important, WHY it works. If you’re new to this kind of thing, you’ll be blown away by the factors that influence conversions!

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Conversions

(This Session Open to Monetize Summit Badge Holders Only)

Mobile Marketing – The 97% Response Rate Channel
Session 4c
Location: Mouton 1
Time: 3:30pm-4:30pm

50% of American’s will have smartphones by the end of 2011. Learn how to capture highly qualified leads & follow up using SMS text messages, iPhone & Android apps, and local & toll free phone numbers.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Lead Generation and Follow Up

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

B2B Affiliate Marketing: New Technologies, New Opportunities
Session 4d
Location: Mouton 2
Time: 3:30pm-4:30pm

Learn how new technology and better call tracking capabilities could make the B2B space the next hot opportunity for affiliates.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: B2B Affiliate Marketing

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Enterprise SEO for Social Publishers
Session 5a
Location: Margaux 1
Time: 5:00pm-6:00pm

Do you rely on content to acquire users and drive revenue? Learn how get more pages indexed, get restricted content to rank, and use social to drive your search rankings.

Experience level: Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Social Publishing

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Using Datafeeds to Monetize Sites
Monetize Summit
Session 5b
Location: Margaux 2
Time: 5:00pm-6:00pm

Discussion on using datafeeds to monetize sites.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate

(This Session Open to Monetize Summit Badge Holders Only)

Facebook Open Graph – Beyond the Like Button
Session 5c
Location: Mouton 1
Time: 5:00pm-6:00pm

A clear and understandable way to garner traffic through Facebook by developing marketing programs that allow users to post specific activity to their wall.

Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Facebook

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Make it Legal! Advantages of Legalizing Businesses
Session 5d
Location: Mouton 2
Time: 5:00pm-6:00pm

Philip Akalp will change the way small businesses think about legalizing their business, as he scurries away falsities of Incorporating and forming LLC’s, while sharing many key advantages.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Legalizing Business

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Affiliate Summit Newcomer Program Meetup
Location: Mouton 2
Time: 6:30pm – 7:30pm

(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)


ShareASale “Under the Stars” Party
Location: Tryst Nightclub
Time: 8:00pm – 12:00am

Pick up an invitation at the Meet Market on Sunday @ the ShareASale Table.


Monday, January 10

Continental Breakfast
Location: Lafite Ballroom 1-3
Time: 9:00am-10:00am

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)


Coffee Service
Location: Meal Area
Time: 10:00am-12:30pm and 2:00pm-6:00pm


Registration
Location: Registration Area
Time: 7:30am – 5:00pm


Blogger Room
Location: La Tache
Time: 8:30am – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Exhibit Hall
Location: Lafite Ballroom 4-9
Time: 10:00am – 5:00pm

(Exhibitors may set up beginning at 9:00am.)

Exhibit Hall map.


Opening Remarks & Keynote
Location: Encore Theater
Time: 9:45am – 10:45am

(This Session is Open to All Pass Holders)


The New SEO Toolset
Session 6a
Location: Margaux 1
Time: 11:30am-12:30pm

Fast paced – deep dive into tools for beginners through advanced SEO practitioners.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: SEO

(This Session is Open to Platinum and Diamond Pass Holders Only)

Inside the Minds of Affiliates
Session 6b
Location: Margaux 2
Time: 11:30am-12:30pm

CPS affiliates discuss datafeeds, coupons, communication & incentives in a merchant’s affiliate program. Merchants and networks will learn how to engage and motivate affiliates.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Affiliate Mentality

(This Session is Open to Platinum and Diamond Pass Holders Only)

Affiliate Marketing in a Digital World
Session 6c
Location: Mouton 1
Time: 11:30am-12:30pm

Affiliate marketers face challenges making money on lower priced items such as MP3’s and eBooks. We’ll present best practices and some tips and tricks that work.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Digital

(This Session is Open to Platinum and Diamond Pass Holders Only)

Social Media – A Marketing Bonanza
Session 6d
Location: Mouton 2
Time: 11:30am-12:30pm

Social media is becoming a mature industry and the marketing opportunities are expanding daily. As the social media providers mature, so do their policies and restrictions. Successes through social media are there waiting for you, provided one knows and observes the rules of the road.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Social Media

(This Session is Open to Platinum and Diamond Pass Holders Only)


Luncheon
Location: Meal Area
Time: 12:30pm-1:45pm

(Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)


The Power of Nonverbal Website Intelligence
Session 7a
Location: Margaux 1
Time: 2:00pm-3:00pm

Your content is verbal communication, but did you know that your site communicates in nonverbal ways, too? Learn how to use these “under the radar” marketing tactics to increase subscribers and sales.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Persuasion

(This Session is Open to Platinum and Diamond Pass Holders Only)

SEO Site Review/Clinic
Session 7b
Location: Margaux 2
Time: 2:00pm-3:00pm

Live Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: SEO

(This Session is Open to Platinum and Diamond Pass Holders Only)

Profit From Trendspotting
Session 7c
Location: Mouton 1
Time: 2:00pm-3:00pm

Learn tricks for spotting the hottest trends in pop culture, fashion, technology, art and more and learn how being on the cutting edge of trends can translate into more money for your affiliate sites.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Social Media

(This Session is Open to Platinum and Diamond Pass Holders Only)

Leverage Your Personal Brand for Affiliate Success
Session 7d
Location: Mouton 2
Time: 2:00pm-3:00pm

Many successful affiliate marketers transcend the brands they represent and become a brand themselves. Learn how they turned their face, personality and reputation into affiliate success.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate

(This Session is Open to Platinum and Diamond Pass Holders Only)


SEO – Ask the Pros
Session 8a
Location: Margaux 1
Time: 3:30pm-4:30pm

Get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Other
Niche/vertical: Search Engine Optimization

(This Session is Open to Platinum and Diamond Pass Holders Only)

Evolution of Affiliate Marketing
Session 8b
Location: Margaux 2
Time: 3:30pm-4:30pm

Through a series of case studies, explore how affiliate marketing has grown from text links and banners to geo-targeted mobile campaigns. Discover what market factors drove this growth.

Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Affiliate

(This Session is Open to Platinum and Diamond Pass Holders Only)

The Regulatory Landscape for Advertisers, Affiliates, Networks
Session 8c
Location: Mouton 1
Time: 3:30pm-4:30pm

The FTC and state AGs are aggressively attacking affiliate networks. Anyone in the chain-advertiser, network, affiliate-could be liable. Learn how to avoid a regulatory attack against you!

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Legal

(This Session is Open to Platinum and Diamond Pass Holders Only)

Mobile Affiliate Site Strategies
Session 8d
Location: Mouton 2
Time: 3:30pm-4:30pm

We’ve all heard that “mobile is the next big thing”, but how do you make it actually work for you as an affiliate? In this panel we will explore profitable mobile affiliate site strategies, SEO techniques, paid ads and affiliate offers to show you how to make a mobile web presence that makes money.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile

(This Session is Open to Platinum and Diamond Pass Holders Only)


Ask the Experts
Location: Mouton 2
Time: 5:00 pm-6:00pm

(This Session is Open to All Pass Holders)

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Ask the Experts Roundtables at Affiliate Summit West 2009


The Next Evolution In Affiliate Marketing
Sponsored Session
Location: Mouton 1
Time: 6:00pm-7:00pm

Finally out of a non-compete from his multi-million dollar sale of AuctionAds, Jeremy Schoemaker is launching his new game changing affiliate software. Come see the launch and get an account for life.

(This Session is Open to all Pass Holders)


Affiliate Summit Trivia Tweetup
Location: Mouton 2
Time: 9:00pm-12:00am

Got useless knowledge? Interesting in some laid back networking on the Monday night of Affiliate Summit West 2011? Well then, we’ve got a party alternative for you – the Trivia Tweetup.

Join us for the Affiliate Summit Trivia Tweetup during Affiliate Summit West 2011, where you can show off your random-fact prowess and make some new friends.

But wait, there’s more! We’ll be giving away passes for Affiliate Summit East 2011 in New York City, too.

Register to attend the Affiliate Summit Trivia Tweetup.

(This Session is Open to all Pass Holders)


Tuesday, January 11

Continental Breakfast
Location: Lafite Ballroom 1-3
Time: 9:00am-10:00am

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)


Coffee Service
Location: Meal Area
Time: 10:00am-12:30pm and 2:00pm-6:00pm


Registration
Location: Registration Area
Time: 8:00am – 3:00pm


Blogger Room
Location: La Tache
Time: 8:30am – 4:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Exhibit Hall
Location: Lafite Ballroom 4-9
Time: 10:00am – 4:00pm

(Exhibitors may set up beginning at 9:00am.)

Exhibit Hall map.


Keynote from Brian Solis
Location: Encore Theater
Time: 10:00am – 11:15am

(This Session is Open to All Pass Holders)


Improving the Affiliate/Affiliate Manager Relationship
Session 9a
Location: Margaux 1
Time: 11:30am-12:30pm

This session will help affiliates learn how to get the most out of their AMs and help AMs learn how they can get the most out of their affiliates and make it a mutually beneficial relationship.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Affiliate

(This Session is Open to Platinum and Diamond Pass Holders Only)

Are Your Buyers Mobile, Yet?
Session 9b
Location: Margaux 2
Time: 11:30am-12:30pm

With the splintered marketplace for phones, operating systems, where do you concentrate? Where are your users ? What is the winning platform for mobile eCommerce?

Experience level: Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile Commerce

(This Session is Open to Platinum and Diamond Pass Holders Only)

Uncovering Advanced Paid Search Strategies
Session 9c
Location: Mouton 1
Time: 11:30am-12:30pm

Gill will provide a checklist of qualities advertisers should look for to bring PPC campaigns to the next level, including traffic quality, targeting and tracking capabilities, and customer service.

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Search Advertising

(This Session is Open to Platinum and Diamond Pass Holders Only)

Google Analytics: Stop Wondering And Start Measuring
Session 9d
Location: Mouton 2
Time: 11:30am-12:30pm

If you use Google Analytics just to see how many people are coming to your site, you’re leaving money on the table. If your site has actionable items, you can extract hugely profitable data from GA.

Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Analytics

(This Session is Open to Platinum and Diamond Pass Holders Only)


Luncheon
Location: Meal Area
Time: 12:30pm-1:45pm

(Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)


Why Affiliates Should Dominate Local Marketing
Session 10a
Location: Margaux 1
Time: 2:00pm-3:00pm

Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Local

(This Session is Open to Platinum and Diamond Pass Holders Only)

FTC Prosecution of Affiliates for Advertising Claims
Session 10b
Location: Margaux 2
Time: 2:00pm-3:00pm

The FTC’s focus on prosecuting affiliate networks; lessons from the FTC’s recent case against affiliates, FTC v. Cantkier, et al.; and what this means for you.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: FTC

(This Session is Open to Platinum and Diamond Pass Holders Only)

Social Media Business Etiquette – Do’s & Don’ts
Session 10c
Location: Mouton 1
Time: 2:00pm-3:00pm

In the dynamic field of social media, businesses are quickly adapting. From big corporations to startups, this session will get conversation flowing with ideas, best practices, and past experiences.

Experience level: Intermediate, Advanced
Target audience: Other
Niche/vertical: Social Media

(This Session is Open to Platinum and Diamond Pass Holders Only)

New Developments in Automated Monetization
Session 10d
Location: Mouton 2
Time: 2:00pm-3:00pm

Novel technologies that facilitate sophisticated monetization techniques with minimal skill or time investment have recently risen to prominence. This panel explores how the publisher can benefit.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Content Monetization

(This Session is Open to Platinum and Diamond Pass Holders Only)


Closing Keynote: Listen To This! Achieving Work/Life Balance
Location: Mouton 1
Time: 3:30pm-4:30pm

In this lively talk, entrepreneur Dave Taylor will share why it’s critical to balance your work with fun time and your life. Change your return ticket if needed, just make sure you attend this session!

(This Session is Open to All Pass Holders)