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Affiliate Summit Central 2012 Agenda

ASC12 | Speakers | Agenda | Travel | Exhibitors/Sponsors | Register

Affiliate Summit Central 2012 is taking place in Austin, TX on May 15-16, 2012.

The agenda is subject to change – please check back for updates.

Monday, May 14

Internet Marketing Party
Location: Maggie Mae’s (323 E Sixth Street)
Time: 6:00pm – 8:00pm

Austin’s biggest and baddest Internet marketing meetup is getting together right before Affiliate Summit with special guest speakers, Ryan Lee, Chris Farrell, and Andrew Lock.

Official Affiliate Summit Welcome Party
Location: Maggie Mae’s (323 E Sixth Street) in the Rooftop Bar and Gibson Room
Time: 8:00pm – 12:00am

Hosts: OPTIZMO & Mailer Summit
Sponsors: AdKnowledge, LeadSpend, OPTIZMO, RoboMail, and SEOwebhosting

Open bar, networking and live music from The Cody Jasper Band, Sam Sliva and the Good, and FallenAsh to kick off Affiliate Summit Central 2012.

RSVP for the Official Affiliate Summit Welcome Party

Tuesday, May 15

Registration
Location: Registration Area
Time: 7:00am – 5:00pm

Meet Market Exhibitor Move In
Location: Salon C
Time: 7:00am – 9:00am

Buffet Breakfast
Location: Salon C
Time: 8:00am-9:00am

(Breakfast is Open to Full Pass Holders with Meal Tickets Only)

Meet Market
Location: Salon C
Time: 9:00am – 5:00pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

Opening Remarks & Keynote
Location: Salon AB
Time: 9:00am – 10:00am

Open Networking
Location: Salon C
Time: 10:00am-10:45am

Optimizing WordPress for Speed and Conversions
Session 1a
Location: Salon A
Time: 11:00am-11:45am

Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to tune WordPress into a revenue driving machine.

Listen to a sneak preview of this session with David Vogelpohl here.

Listen to a sneak preview of this session with Jason Cohen here.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: WordPress

The 7 Mistakes Killing Your Affiliate Program
Session 1b
Location: Salon B
Time: 11:00am-11:45am

Mike will identify the top 7 mistakes most affiliate manager’s make on their affiliate programs and how to fix them.

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Retailers

How to Turn Your Customers Into Affiliates
Session 2a
Location: Salon A
Time: 12:00pm-12:45pm

Discover practical strategies on how to build a loyal online tribe and how to transition them into affiliates. Everything from product creation and email to social media will be covered in detail.

Listen to a sneak preview of this session with Ryan Lee here.

Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Information marketing

Deals and Coupons and Vouchers – Oh My!
Session 2b
Location: Salon B
Time: 12:00pm-12:45pm

It can easily become overwhelming when looking at all the various types of offers. This panel of leading industry experts will discuss the differences between them and how to evaluate each one.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Coupons

Luncheon
Location: Salon C
Time: 12:45pm-2:00pm

(Lunch is Open to Full Pass Holders with Meal Tickets Only)

Search Engine Optimization Q&A
Session 3a
Location: Salon A
Time: 2:15pm-3:00pm

Ask any questions about SEO. Each panelist not only runs their own affiliate sites, but also consults with companies large and small.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Search engine optimization

The Nitty Gritty of Affiliate Marketing Compliance
Session 3b
Location: Salon B
Time: 2:15pm-3:00pm

We’ll review the ground-up approach for implementing compliance methods for your affiliate program, from setting policies to how-to’s of monitoring and detection.

Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Compliance

Brainfluence Conversion: Turning Browsers Into Buyers
Session 4a
Location: Salon A
Time: 3:15pm-4:00pm

Use of brain and behavioral research to maximize sales and conversion. Emphasis on practical applications for businesses of any size, with particular focus on Web marketing.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Neuromarketing

Affiliate Playbook – 2012 Edition
Session 4b
Location: Salon B
Time: 3:15pm-4:00pm

Learn 12 plays your affiliate business needs to grow and thrive in 2012. These 12 plays will give you an unfair traffic advantage, skyrocket your conversions, and leave your competition in the dust.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Traffic generation

Ask the Experts and Brainstorming Roundtables
Location: Salon C
Time: 4:00pm-5:30pm

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Ask the Experts Roundtables at Affiliate Summit West 2009

Join your fellow attendees in your choice of brainstorming session designed to generate ideas and opportunities for marketers around the following topics:

ShareASale Under the Stars Party
Location: The Hangar Lounge (318 Colorado Street)
Time: 8:00pm – 12:00am

Host: ShareASale

Open Bar! Live Music! Photobooth!

Wednesday, May 16

Buffet Breakfast
Location: Salon C
Time: 8:00am-9:00am

(Breakfast is Open to Full Pass Holders with Meal Tickets Only)

Registration
Location: Registration Area
Time: 7:00am-11:00am

Meet Market
Location: Salon C
Time: 9:00am-12:00pm

10 Ways to Drive Site Traffic
Session 5a
Location: Salon A
Time: 9:00am-9:20am

Presentation will include strategies in SEO, social networking, paid advertising, and more to drive targeted traffic to your affiliate website.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Organic Traffic

Google Proof SEO Driving Clickless Direct Traffic
Session 5b
Location: Salon B
Time: 9:00am-9:20am

No more Google Slaps, index drops, and algo change headaches by replacing Google with affiliates driving clickless direct traffic.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Traffic

Famous: How to Build Your Digital Reputation
Session 6a
Location: Salon A
Time: 9:30am-9:50am

Your digital reputation builds credibility, trust, and easier conversions. Learn how to combine SEO, social media, and content marketing to become the definitive go-to expert in your niche.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Entrepreneur

Step-by-Step: Podcasting for Business
Session 6b
Location: Salon B
Time: 9:30am-9:50am

Join Daniel M. Clark for an in-depth look at the steps needed to make podcasts and new media part of your business strategy. Covering: hardware, software, production, audience growth and monetization.

Listen to a sneak preview of this session with Daniel Clark here.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: New Media

6 ‘Creep Factors’ of Online Behavioral Advertising
Session 7a
Location: Salon A
Time: 10:00am-10:20am

Networks and others can get a basic framework for assessing the ‘creepiness’ of different Online Behavioral Advertising practices to avoid legal and PR train wrecks stemming from OBA.

Listen to a sneak preview of this session with Slade Cutter here.

Experience level: Intermediate
Target audience: Networks
Niche/vertical: Privacy

Keywords Hiding in Plain Sight
Session 7b
Location: Salon B
Time: 10:00am-10:20am

Learn how to get the most from your historical keyword data. We’ll answer questions like: “Which long tail keywords have the best conversion potential?” and “Which keywords need their own landing page?”

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Keywords

Emancipate Yourself from Mental Slavery
Session 8a
Location: Salon A
Time: 10:30am-10:50am

It is scary to go out on your own to start a business. Hear my story of turning two bad experiences into a great lifestyle change.

Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Entrepreneur

Maximizing Click Revenue: 2 Billion Clicks Analyzed
Session 8b
Location: Salon B
Time: 10:30am-10:50am

David, VP of Customer Success at VigLink, saw 2 billion clicks within the network in 2011. He examines which were most valuable, which didn’t earn a dime, and “click best practices” to earn more.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Data analysis

Open Networking
Location: Salon C
Time: 11:00am-12:00pm