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Affiliate Summit East 2012 Agenda

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Affiliate Summit East 2012 is taking place August 12-14, 2012 at the Hilton New York.

Hilton New York Welcomes Affiliate Summit East 2011

The agenda is subject to change – please check back for updates. See the exhibit hall and Meet Market layouts for Affiliate Summit East 2012.

Saturday, August 11

Monetize Your Blog Using Affiliate Marketing Training Course
Location: Murray Hill Suite
Time: 1:00pm – 5:00pm

Speakers:

This half-day event is tailor-made for bloggers who want to learn how to monetize their blog using affiliate marketing, without compromising integrity or crippling traffic.

Bloggers will receive intensive, step by step information on:

  • how affiliate marketing works
  • when to monetize your blog
  • where to find complimentary products and services to promote
  • understanding affiliate agreements
  • the best way to integrate affiliate links in your blog that convert
  • successful strategies for monetizing your email, images, videos, podcasts, etc., and
  • so much more.

This event is FREE to attend but requires a separate registration – register for the Monetizing Your Blog Using Affiliate Marketing Training Course.

Early Badge Pickup
Location: 2nd Floor Promenade
Time: 4:00pm – 8:00pm

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!

Affiliate Summit East 2011 005

Sunday, August 12

Booth Setup
Location: Rhinelander Gallery, Americas Hall 1
Exhibitor Move In: 8:00am – 6:00pm

Affiliate Summit East 2011 002

Registration
Location: 2nd Floor Promenade
Time: 8:00am – 6:00pm

First Timers Guide for Affiliate Summit
Location: Gramercy Suite
Time: 10:00am – 10:45am

Advice for people attending the Affiliate Summit conference for the first time.

(This Session is Open to all Pass Holders)

Blogger Room
Location: Clinton Suite
Time: 11:00am – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

The Power of Blogging and Branding
Session 1a
Location: Gramercy Suite
Time: 11:00am-12:00pm

Case studies and break downs of how to build a business through blogging and branding. The beginning phases, content management and becoming profitable.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Other
Niche/vertical: Blogging

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

5 Ways to Reactivate Latent Affiliates
Session 1b
Location: Murray Hill Suite
Time: 11:00am-12:00pm

Walk through 5 tested ideas that merchants employ to get the most of their affiliate channel, motivate idle affiliates to start selling again, and accelerate sales.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Affiliate management

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

How to Master Mobile Marketing
Session 1c
Location: Sutton (Beekman & North)
Time: 11:00am-12:00pm

Mobile as a traffic source continues to grow everyday yet many advertisers are slow to capitalize on this new opportunity. Find out 5 mistakes advertisers make on mobile.

Experience level: Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Top Testing Tips to Optimize Your Site
Session 1d
Location: Sutton (South & Regent)
Time: 11:00am-12:00pm

Conversion rate optimization is crucial to a site’s success. See real life tests examples including, ecommerce, email, landing page, and lead gen to educate and inspire you to test on your site(s).

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Conversion rate optimization

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Meet Market
Location: America’s Hall 2
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

See who is hosting a table at the Meet Market.

Affiliate Summit East 2011 Meet Market

VIP and All Access Badge Holder Snack Break
Location: Nassau Suite
Time: 1:00pm – 3:00pm

(This Snack Break is Open to VIP and All Access Badge Holders with Snack Coupon Only)

Optimizing WordPress for Speed and Conversions
Session 2a
Location: Gramercy Suite
Time: 12:30pm-1:30pm

Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a revenue driving machine.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: WordPress

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Affiliate Marketing with Online Video
Session 2b
Location: Murray Hill Suite
Time: 12:30pm-1:30pm

Case studies and practical examples of how to integrate video into your affiliate marketing campaigns.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Video

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Comparing Affiliate Networks: Tips and Tricks
Session 2c
Location: Sutton (Beekman & North)
Time: 12:30pm-1:30pm

Unbiased perspective of the unique pros, cons, reports and technologies of networks such as CJ, SAS, LS and GAN. Advanced tips on searching, sub-id tracking and getting the most out of network.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Networks

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Adapting Email Marketing for the Post-PC World
Session 2d
Location: Sutton (South & Regent)
Time: 12:30pm-1:30pm

Using case studies learn about the different email marketing strategies and tactics needed to succeed in the post-PC world including a discussion on real time optimization and mobile adaptation.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Email

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Making Money with Affiliate Programs for Beginners
Session 3a
Location: Gramercy Suite
Time: 2:00pm-3:00pm

A visually-rich presentation detailing the 5 industry players, 4 popular affiliate models, 5 tips for choosing profitable topics, 5 traffic building strategies, and 10 tips to get on the fast track.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate marketing training

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

How to Thrive Online with Social Triggers
Session 3b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm

Learn proven psychological principles called Social Triggers—and how you can implement them into your online marketing strategy to create a swarm of traffic, leads, and sales for your business.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Persuasion

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Understanding the Real Value of Affiliate Efforts
Session 3c
Location: Sutton (Beekman & North)
Time: 2:00pm-3:00pm

An affiliate impact discussion with a focus on attribution, advanced tracking options and budget allocation. Topics: introducers, influencers and closers, assisted conversions, de-duplication, etc.

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Analytics

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Advanced Local Lead Gen Strategies
Session 3d
Location: Sutton (South & Regent)
Time: 2:00pm-3:00pm

Local Lead Gen is still a relatively untapped profit center for affiliates. Learn about the process of local lead gen including landing page styles, lead delivery and alternative traffic sources.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Local lead gen

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Crowdsourcing for Affiliates & Merchants
Session 4a
Location: Gramercy Suite
Time: 3:30pm-4:30pm

Founders of the leading crowdsourcing marketplaces discuss how affiliates & merchants can achieve fantastic results with landing page design, banner design, PPC, and content creation.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Crowdsourcing

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Cover Your Ass(ets): Online Advertising Compliance Update
Session 4b
Location: Murray Hill Suite
Time: 3:30pm-4:30pm

An update on the latest rules and regulations put forth by the FTC, FCC, federal government and international governing bodies. A can’t miss for mobile marketers and anyone who does business online.

Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Compliance

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Working With Affiliates and Adding Value
Session 4c
Location: Sutton (Beekman & North)
Time: 3:30pm-4:30pm

This session will help you to learn how to work with affiliates, negotiating, keyword lists, etc., and add value to your programs.

Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Merchants

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Niche Invader: Dominate Any Niche Overnight
Session 4d
Location: Sutton (South & Regent)
Time: 3:30pm-4:30pm

Chris “Mr. Moneyfingers” Haddad will teach you how to break into and dominate even the most crowded niche in record time, even if you don’t have a product, a list or even an idea now.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Niche product creation

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Opening Remarks & Keynote Panel
Location: Gramercy Suite
Time: 5:00pm-6:00pm

After announcements from Emcee Daniel M. Clark, there will be a keynote panel discussion on the roles, issues, and challenges of women in affiliate marketing.

(This Session is Open to All Pass Holders)

Affiliate Summit Newcomer Program Meetup
Location: Sutton (South & Regent)
Time: 6:30pm – 7:30pm

(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)

ShareASale 70s Disco Party
Location: Hilton New York Ballroom
Time: 8:00pm – midnight

Join ShareASale for a 70s style New York summer disco party! The party will feature open bar, appetizers, 70s Disco DJ, photobooth, impersonators, entertainers, disco ball dancing, and a Best-Dressed Contest for anyone interested in breaking out the disco duds.

Pick up a party pass from the ShareASale Meet Market table on Sunday afternoon, or bring your Affiliate Summit badge.

Monday, August 13

Registration
Location: 2nd Floor Promenade
Time: 7:30am – 5:00pm

Early Bird Whiteboarding
Location: Murray Hill Suite
Time: 8:00am – 9:00am

Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.

(This Session is Open to all Pass Holders)

Buffet Breakfast
Location: Americas Hall 2
Time: 9:00am-10:00am

(Breakfast is Open to VIP and All Access Pass Holders with Breakfast Tickets Only)

Affiliate Summit East 2011 Breakfast

Blogger Room
Location: Clinton Suite
Time: 8:30am – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Opening Remarks & Keynote
Location: Grand Ballroom
Time: 9:45am – 10:45am

(This Session is Open to All Pass Holders)

Coffee Service
Location: Americas Hall 2
Time: 10:00am-12:30pm and 2:00pm-6:00pm

Exhibit Hall
Location: Rhinelander Gallery, Americas Hall 1
Time: 10:00am – 5:00pm

(Exhibitors may set up beginning at 9:00am.)

Exhibit Hall map.

Affiliate Summit East 2011 Exhibit Hall

Google’s Changes – What Matters and What Doesn’t
Session 5a
Location: Gramercy Suite
Time: 11:30am-12:30pm

Come for a high level education of the changes Google has made in the last 12 months. With each one we’ll discuss how to prepare for them and which ones are game changers and which ones are noise.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: SEO

(This Session is Open to VIP and All Access Pass Holders Only)

Building High-Impact Relationships in Affiliate Marketing
Session 5b
Location: Murray Hill Suite
Time: 11:30am-12:30pm

Want to know the secret to developing high-impact relationships that will grow your affiliate program? Hear from industry veterans on what it takes to create and cultivate those relationships.

Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Partnerships

(This Session is Open to VIP and All Access Pass Holders Only)

Bringing an In-Store Experience, Online
Session 5c
Location: Sutton (Beekman & North)
Time: 11:30am-12:30pm

Buy from people, not the internet. While some may see e-commerce as a straightforward vending machine-like experience, Rakuten’s Buy.com believes in making the shopping experience more entertaining.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Social shopping

(This Session is Open to VIP and All Access Pass Holders Only)

7 Secrets to Success at Home & Work
Session 5d
Location: Sutton (South & Regent)
Time: 11:30am-12:30pm

Is it possible to be a great business person while being a great family man/woman? Yes! Learn seven proven secrets to success at home and at work, and start implementing them in your work and life.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Work and family balance

(This Session is Open to VIP and All Access Pass Holders Only)

Luncheon
Location: Americas Hall 2
Time: 12:30pm-1:45pm

(Lunch is Open to VIP and All Access Pass Holders With Lunch Tickets Only)

Building Profitable Partnerships with Daily Deal Sites
Session 6a
Location: Gramercy Suite
Time: 2:00pm-3:00pm

The daily deal industry presents a new kind of challenge to affiliates. In this session, we’ll discuss the benefits and challenges of working in such a dynamic environment.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Daily deals

(This Session is Open to VIP and All Access Pass Holders Only)

FTC Issues in an ERSP Advertising Challenge
Session 6b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm

Watch ERSP’s Director and an FTC practitioner go at it in a simulated self-regulatory challenge that illustrates and illuminates timely compliance issues for advertisers, affiliates, and networks.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: FTC compliance

(This Session is Open to VIP and All Access Pass Holders Only)

How to Relaunch/Revamp Your Affiliate Program
Session 6c
Location: Sutton (Beekman & North)
Time: 2:00pm-3:00pm

Join three industry veterans in a discussion of the fundamental issues affiliate managers face when relaunching or revamping an affiliate program. Please bring your questions!

Experience level: Beginner
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate management

(This Session is Open to VIP and All Access Pass Holders Only)

Link Building in a Post-Penguin World
Session 6d
Location: Sutton (South & Regent)
Time: 2:00pm-3:00pm

Will your linkbuilding strategy survive future Google changes? It’s more important than ever to acquire the right links the right way. Learn which tactics to avoid and how to ‘future-proof’ your site.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Linkbuilding

(This Session is Open to VIP and All Access Pass Holders Only)

Ask the Affiliate Networks
Session 7a
Location: Gramercy Suite
Time: 3:30pm-4:30pm

Wonder what you could do to earn more with a network? How a dispute over quality is handled? Top networks weigh in on your questions, talk what they’re most excited about today, and what’s to come.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate networks

(This Session is Open to VIP and All Access Pass Holders Only)

Affiliate Improv!
Session 7b
Location: Murray Hill Suite
Time: 3:30pm-4:30pm

Industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing!

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Brainstorming

(This Session is Open to VIP and All Access Pass Holders Only)

Affiliate Program Interactivity and Attribution
Session 7c
Location: Sutton (Beekman & North)
Time: 3:30pm-4:30pm

This session will explain the challenges and potential solutions of affiliate programs and other multi-touch internet marketing channels.

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Attribution

(This Session is Open to VIP and All Access Pass Holders Only)

Ask the SEO’s
Session 7d
Location: Sutton (South & Regent)
Time: 3:30pm-4:30pm

Ask any questions about SEO. Each panelist not only runs their own affiliate sites, but also consults with companies large and small.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Search engine optimization

(This Session is Open to VIP and All Access Pass Holders Only)

Ask the Experts Roundtables
Location: Grand Ballroom Foyer
Time: 5:00 pm-6:00pm

(This Session is Open to All Pass Holders)

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Affiliate Summit East 2011 Roundtable with Robert Adler

Affiliate Karaoke
Location: Nassau Suite
Time: 9:00pm – Midnight
(This Event is Open to All Pass Holders)

Back by popular demand! Affiliate Karaoke is the ultimate stage that will give your amazing (or not so amazing) voice a chance to be heard. Channel your inner Katy Perry or Usher and head on over for your chance at affiliate marketing stardom.

Tuesday, August 14

Early Bird Whiteboarding
Location: Murray Hill Suite
Time: 8:00am – 9:00am

Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.

  • Eric Nagel, President, Eric Nagel & Associates, Inc. (Twitter @ericnagel)

    • (This Session is Open to all Pass Holders)

    Registration
    Location: 2nd Floor Promenade
    Time: 8:00am – 3:00pm

    Blogger Room
    Location: Clinton Suite
    Time: 8:30am – 4:00pm

    The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

    Buffet Breakfast
    Location: Americas Hall 2
    Time: 9:00am-10:00am

    (Breakfast is Open to VIP and All Access Pass Holders with Breakfast Tickets Only)

    Coffee Service
    Location: Americas Hall 2
    Time: 10:00am-12:30pm and 2:00pm-5:00pm

    Exhibit Hall
    Location: Rhinelander Gallery, Americas Hall 1
    Time: 10:00am – 4:00pm

    (Exhibitors may set up beginning at 9:00am.)

    Exhibit Hall map.

    Opening Remarks & Keynote
    Location: Grand Ballroom
    Time: 10:00am – 11:15am

    (This Session is Open to All Pass Holders)

    Affiliate Compliance – Best Practices, Issues and Options
    Session 8a
    Location: Gramercy Suite
    Time: 11:30am-12:30pm

    Understand the challenges of managing affiliate compliance, and techniques used by blackhats to hide. Develop policy, process and systems for managing affiliate compliance across your programs.

    Experience level: Intermediate
    Target audience: Affiliates/Publishers, Merchants/Advertisers, Other
    Niche/vertical: Compliance

    (This Session is Open to VIP and All Access Pass Holders Only)

    Does Your Program Have the Juice?
    Session 8b
    Location: Murray Hill Suite
    Time: 11:30am-12:30pm

    We will review programs randomly or by suggestions to identify strengths and weaknesses. Merchants will learn what affiliates are looking for and affiliates will learn how to find the right merchants.

    Experience level: Intermediate
    Target audience: Merchants/Advertisers
    Niche/vertical: Merchant reviews

    (This Session is Open to VIP and All Access Pass Holders Only)

    Not Just Another Session on Social Media
    Session 8c
    Location: Sutton (Beekman & North)
    Time: 11:30am-12:30pm

    Learn 7 things to always do, 5 things to never do, and 6 ways to customize social media to generate sales using Facebook, Twitter, LinkedIn and Pinterest from experts who do it everyday.

    Experience level: Beginner
    Target audience: Affiliates/Publishers
    Niche/vertical: Social media

    (This Session is Open to VIP and All Access Pass Holders Only)

    25 List Building Tricks
    Session 8d
    Location: Sutton (South & Regent)
    Time: 11:30am-12:30pm

    Want to learn 25 proven ways to increase your sales, with real examples? Get actionable ideas to boost your blog, email and social sales. Attendees are also eligible for a complimentary site review.

    Experience level: Intermediate
    Target audience: Affiliates/Publishers
    Niche/vertical: Email

    (This Session is Open to VIP and All Access Pass Holders Only)

    Luncheon
    Location: Americas Hall 2
    Time: 12:30pm-1:45pm

    (Lunch is Open to VIP and All Access Pass Holders With Lunch Tickets Only)

    Complimentary Hot Pretzel Break
    Location: Rhinelander Gallery and Amercas Hall 1
    Time: 2:00pm

    (Open to All Attendees)

    The New Rules of Book Publishing
    Session 9a
    Location: Gramercy Suite
    Time: 2:00pm-3:00pm

    Learn how to take the knowledge inside your head and turn it into a book that you can upload to a digital format to be read by people all over the world.

    Experience level: Intermediate
    Target audience: Merchants/Advertisers, Networks
    Niche/vertical: Self publishing

    (This Session is Open to VIP and All Access Pass Holders Only)

    Standing Out from the Competition
    Session 9b
    Location: Murray Hill Suite
    Time: 2:00pm-3:00pm

    In today’s increasingly crowded marketplace, there are new businesses cropping up every day. To succeed, entrepreneurs need a unique identity, through their business model and personal presence.

    Experience level: Intermediate
    Target audience: Affiliates/Publishers
    Niche/vertical: General business

    (This Session is Open to VIP and All Access Pass Holders Only)

    Flogs, Farticles, Facebook, Fraud, FTC, oh F%*!
    Session 9c
    Location: Sutton (Beekman & North)
    Time: 2:00pm-3:00pm

    Overview of recent regulation, lawsuits and laws that impact online marketing. Compliance doesn’t have to kill conversions so we’ll discuss how to run a compliant campaign while still making money.

    Experience level: Intermediate
    Target audience: Affiliates/Publishers
    Niche/vertical: Compliance

    (This Session is Open to VIP and All Access Pass Holders Only)

    Boost Your Income Using Social Media
    Session 9d
    Location: Sutton (South & Regent)
    Time: 2:00pm-3:00pm

    Learn how to use social media to boost your income and expand your brand presence. This session focuses on strategies top brands, agencies and bloggers use to make a revenue-focused campaign go viral.

    Experience level: Intermediate
    Target audience: Merchants/Advertisers
    Niche/vertical: Social media

    (This Session is Open to VIP and All Access Pass Holders Only)

    Closing Keynote
    Location: Grand Ballroom
    Time: 3:30pm-4:30pm

    (This Session is Open to All Pass Holders)