Speakers | Agenda | Travel | Exhibitors/Sponsors | Newcomers | Register
Affiliate Summit East 2012 is taking place August 12-14, 2012 at the Hilton New York.
The agenda is subject to change – please check back for updates. See the exhibit hall and Meet Market layouts for Affiliate Summit East 2012.
Saturday, August 11
Monetize Your Blog Using Affiliate Marketing Training Course
Location: Murray Hill Suite
Time: 1:00pm – 5:00pm
Speakers:
- Missy Ward, Co-Founder of Affiliate Summit (Twitter @missyward)
- Debbie Bookstaber, Co-Founder of Bloganthropy.org (Twitter @buzzmommy)
- Joey Fortman, Founder of RealMomMedia.com (Twitter @joeyfortman)
- Daniel M. Clark, Founder of QAQN.com (Twitter @qaqn)
This half-day event is tailor-made for bloggers who want to learn how to monetize their blog using affiliate marketing, without compromising integrity or crippling traffic.
Bloggers will receive intensive, step by step information on:
- how affiliate marketing works
- when to monetize your blog
- where to find complimentary products and services to promote
- understanding affiliate agreements
- the best way to integrate affiliate links in your blog that convert
- successful strategies for monetizing your email, images, videos, podcasts, etc., and
- so much more.
This event is FREE to attend but requires a separate registration – register for the Monetizing Your Blog Using Affiliate Marketing Training Course.
Early Badge Pickup
Location: 2nd Floor Promenade
Time: 4:00pm – 8:00pm
Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!
Sunday, August 12
Booth Setup
Location: Rhinelander Gallery, Americas Hall 1
Exhibitor Move In: 8:00am – 6:00pm
Registration
Location: 2nd Floor Promenade
Time: 8:00am – 6:00pm
First Timers Guide for Affiliate Summit
Location: Gramercy Suite
Time: 10:00am – 10:45am
Advice for people attending the Affiliate Summit conference for the first time.
- Shawn Collins, Co-founder, Affiliate Summit (Twitter @affiliatetip)
(This Session is Open to all Pass Holders)
Blogger Room
Location: Clinton Suite
Time: 11:00am – 6:00pm
The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.
- Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)
The Power of Blogging and Branding
Session 1a
Location: Gramercy Suite
Time: 11:00am-12:00pm
Case studies and break downs of how to build a business through blogging and branding. The beginning phases, content management and becoming profitable.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Other
Niche/vertical: Blogging
- Lisa Picarille, Content Director, Performance Marketing Association (Twitter @lisap) (Moderator)
- John Chow, Founder & CEO, John Chow dot Com (Twitter @JohnChow)
- Zac Johnson, President/CEO, MoneyReign, Inc. (Twitter @moneyreign)
- John Rampton, Founder, Blogging.org (Twitter @Jsrampton)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
5 Ways to Reactivate Latent Affiliates
Session 1b
Location: Murray Hill Suite
Time: 11:00am-12:00pm
Walk through 5 tested ideas that merchants employ to get the most of their affiliate channel, motivate idle affiliates to start selling again, and accelerate sales.
Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Affiliate management
- Michael Ni, CMO, Avangate (Twitter @mikeni)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
How to Master Mobile Marketing
Session 1c
Location: Sutton (Beekman & North)
Time: 11:00am-12:00pm
Mobile as a traffic source continues to grow everyday yet many advertisers are slow to capitalize on this new opportunity. Find out 5 mistakes advertisers make on mobile.
Experience level: Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile
- Alex Tsatkin, CEO, MobAff LLC (Twitter @mobaff)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Top Testing Tips to Optimize Your Site
Session 1d
Location: Sutton (South & Regent)
Time: 11:00am-12:00pm
Conversion rate optimization is crucial to a site’s success. See real life tests examples including, ecommerce, email, landing page, and lead gen to educate and inspire you to test on your site(s).
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Conversion rate optimization
- Justin Rondeau, Chief Editor & Evangelist, WhichTestWon (Twitter @whichtestwon)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Meet Market
Location: America’s Hall 2
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm
Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.
See who is hosting a table at the Meet Market.
VIP and All Access Badge Holder Snack Break
Location: Nassau Suite
Time: 1:00pm – 3:00pm
(This Snack Break is Open to VIP and All Access Badge Holders with Snack Coupon Only)
Optimizing WordPress for Speed and Conversions
Session 2a
Location: Gramercy Suite
Time: 12:30pm-1:30pm
Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a revenue driving machine.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: WordPress
- Nicholas Reese, Resident Rockstar, Microbrand Media (Twitter @nickreese) (Moderator)
- Willie Jackson, Senior Marketer and Engineer, W3 EDGE (Twitter @williejackson)
- David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Affiliate Marketing with Online Video
Session 2b
Location: Murray Hill Suite
Time: 12:30pm-1:30pm
Case studies and practical examples of how to integrate video into your affiliate marketing campaigns.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Video
- Jake Ludington, Publisher, DelightedRobot.com (Twitter @jakeludington)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Comparing Affiliate Networks: Tips and Tricks
Session 2c
Location: Sutton (Beekman & North)
Time: 12:30pm-1:30pm
Unbiased perspective of the unique pros, cons, reports and technologies of networks such as CJ, SAS, LS and GAN. Advanced tips on searching, sub-id tracking and getting the most out of network.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Networks
- Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Adapting Email Marketing for the Post-PC World
Session 2d
Location: Sutton (South & Regent)
Time: 12:30pm-1:30pm
Using case studies learn about the different email marketing strategies and tactics needed to succeed in the post-PC world including a discussion on real time optimization and mobile adaptation.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Email
- Josh Boaz, Managing Director, Direct Agents, Inc. (Twitter @DirectAgents)
- Dan Quintero, Co-Founder, AdStack (Twitter @AdStackInc)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Making Money with Affiliate Programs for Beginners
Session 3a
Location: Gramercy Suite
Time: 2:00pm-3:00pm
A visually-rich presentation detailing the 5 industry players, 4 popular affiliate models, 5 tips for choosing profitable topics, 5 traffic building strategies, and 10 tips to get on the fast track.
Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate marketing training
- James Martell, President, Net Guides Publishing Inc. (Twitter @JamesMartell)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
How to Thrive Online with Social Triggers
Session 3b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm
Learn proven psychological principles called Social Triggers—and how you can implement them into your online marketing strategy to create a swarm of traffic, leads, and sales for your business.
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Persuasion
- Derek Halpern, Founder and CEO, Social Triggers (Twitter @derekhalpern)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Understanding the Real Value of Affiliate Efforts
Session 3c
Location: Sutton (Beekman & North)
Time: 2:00pm-3:00pm
An affiliate impact discussion with a focus on attribution, advanced tracking options and budget allocation. Topics: introducers, influencers and closers, assisted conversions, de-duplication, etc.
Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Analytics
- Paul Schroader, President, PS Web Solutions, Inc. (Twitter @pswebs) (Moderator)
- Todd Crawford, Co-Founder, Impact Radius (Twitter @toddcrawford)
- Scott Kalbach, CEO, AvantLink.com (Twitter @scottkalbach)
- Chris Kramer, Founding Partner, NetX (Twitter @chrismkramer)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Advanced Local Lead Gen Strategies
Session 3d
Location: Sutton (South & Regent)
Time: 2:00pm-3:00pm
Local Lead Gen is still a relatively untapped profit center for affiliates. Learn about the process of local lead gen including landing page styles, lead delivery and alternative traffic sources.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Local lead gen
- Ad Hustler, Chief Hustler, Ad Hustler, LLC (Twitter @adhustler)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Crowdsourcing for Affiliates & Merchants
Session 4a
Location: Gramercy Suite
Time: 3:30pm-4:30pm
Founders of the leading crowdsourcing marketplaces discuss how affiliates & merchants can achieve fantastic results with landing page design, banner design, PPC, and content creation.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Crowdsourcing
- Matt Mickiewicz, Co-Founder, 99designs & Flippa (Twitter @sitepointmatt) (Moderator)
- David Greenbaum, CEO, BoostCTR (Twitter @boostctr)
- Sunil Rajaraman, CEO, Scripted.com (Twitter @subes01)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Cover Your Ass(ets): Online Advertising Compliance Update
Session 4b
Location: Murray Hill Suite
Time: 3:30pm-4:30pm
An update on the latest rules and regulations put forth by the FTC, FCC, federal government and international governing bodies. A can’t miss for mobile marketers and anyone who does business online.
Experience level: Beginner
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Compliance
- John Monarch, CEO, Connexus Inc. (Twitter @papajohn56) (Moderator)
- Aaron Kelly, Attorney, Kelly / Warner, PLLC (Twitter @aaronklaw)
- CJ Montgomery, Attorney at Law, Online Legal Group
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Working With Affiliates and Adding Value
Session 4c
Location: Sutton (Beekman & North)
Time: 3:30pm-4:30pm
This session will help you to learn how to work with affiliates, negotiating, keyword lists, etc., and add value to your programs.
Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Merchants
- Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @rollerblader)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Niche Invader: Dominate Any Niche Overnight
Session 4d
Location: Sutton (South & Regent)
Time: 3:30pm-4:30pm
Chris “Mr. Moneyfingers” Haddad will teach you how to break into and dominate even the most crowded niche in record time, even if you don’t have a product, a list or even an idea now.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Niche product creation
- Chris Haddad, President, Moneyfingers, Inc. (Twitter @ChrisHaddad)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Opening Remarks & Keynote Panel
Location: Gramercy Suite
Time: 5:00pm-6:00pm
- Daniel M. Clark, Founder, QAQN (Twitter @qaqn) (Emcee)
After announcements from Emcee Daniel M. Clark, there will be a keynote panel discussion on the roles, issues, and challenges of women in affiliate marketing.
- Nick Koscianski, President, NickyCakes.com (Twitter @nickycakes) (Moderator)
- Rae Hoffman-Dolan, CEO, PushFire (Twitter @Sugarrae)
- Amanda Orson, Managing Partner, Lacuna Group LLC (Twitter @phillian)
- Eleah Portillo, Director of Affiliate Marketing, Adsimilis (Twitter @ewoww19)
- Missy Ward, Co-Founder, Affiliate Summit, Inc. (Twitter @missyward)
(This Session is Open to All Pass Holders)
Affiliate Summit Newcomer Program Meetup
Location: Sutton (South & Regent)
Time: 6:30pm – 7:30pm
(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)
ShareASale 70s Disco Party
Location: Hilton New York Ballroom
Time: 8:00pm – midnight
Join ShareASale for a 70s style New York summer disco party! The party will feature open bar, appetizers, 70s Disco DJ, photobooth, impersonators, entertainers, disco ball dancing, and a Best-Dressed Contest for anyone interested in breaking out the disco duds.
Pick up a party pass from the ShareASale Meet Market table on Sunday afternoon, or bring your Affiliate Summit badge.
Monday, August 13
Registration
Location: 2nd Floor Promenade
Time: 7:30am – 5:00pm
Early Bird Whiteboarding
Location: Murray Hill Suite
Time: 8:00am – 9:00am
Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.
- Eric Nagel, President, Eric Nagel & Associates, Inc. (Twitter @ericnagel)
(This Session is Open to all Pass Holders)
Buffet Breakfast
Location: Americas Hall 2
Time: 9:00am-10:00am
(Breakfast is Open to VIP and All Access Pass Holders with Breakfast Tickets Only)
Blogger Room
Location: Clinton Suite
Time: 8:30am – 6:00pm
The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.
- Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)
Opening Remarks & Keynote
Location: Grand Ballroom
Time: 9:45am – 10:45am
- Daniel M. Clark, Founder, QAQN (Twitter @qaqn)
- Sara Levinson, Board of Directors, Harley Davidson, Macy’s Inc., CafeMom
(This Session is Open to All Pass Holders)
Coffee Service
Location: Americas Hall 2
Time: 10:00am-12:30pm and 2:00pm-6:00pm
Exhibit Hall
Location: Rhinelander Gallery, Americas Hall 1
Time: 10:00am – 5:00pm
(Exhibitors may set up beginning at 9:00am.)
Google’s Changes – What Matters and What Doesn’t
Session 5a
Location: Gramercy Suite
Time: 11:30am-12:30pm
Come for a high level education of the changes Google has made in the last 12 months. With each one we’ll discuss how to prepare for them and which ones are game changers and which ones are noise.
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: SEO
- Wil Reynolds, Founder, SEER Interactive (Twitter @wilreynolds)
(This Session is Open to VIP and All Access Pass Holders Only)
Building High-Impact Relationships in Affiliate Marketing
Session 5b
Location: Murray Hill Suite
Time: 11:30am-12:30pm
Want to know the secret to developing high-impact relationships that will grow your affiliate program? Hear from industry veterans on what it takes to create and cultivate those relationships.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Partnerships
- Eva Klein, VP of Customer Development, RingRevenue, Inc. (Twitter @evaklein) (Moderator)
- Tony Pantano, CEO, Imwave, Inc. (Twitter @tonyp)
- Geno Prussakov, Founder & CEO, AM Navigator LLC (Twitter @ePrussakov)
- Brook Schaaf, CEO, Schaaf-PartnerCentric (Twitter @brookschaaf)
(This Session is Open to VIP and All Access Pass Holders Only)
Bringing an In-Store Experience, Online
Session 5c
Location: Sutton (Beekman & North)
Time: 11:30am-12:30pm
Buy from people, not the internet. While some may see e-commerce as a straightforward vending machine-like experience, Rakuten’s Buy.com believes in making the shopping experience more entertaining.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Social shopping
- Melissa Salas, Director of Marketing, Buy.com (Twitter @melissadsalas)
(This Session is Open to VIP and All Access Pass Holders Only)
7 Secrets to Success at Home & Work
Session 5d
Location: Sutton (South & Regent)
Time: 11:30am-12:30pm
Is it possible to be a great business person while being a great family man/woman? Yes! Learn seven proven secrets to success at home and at work, and start implementing them in your work and life.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Work and family balance
- Sabrina Malone, President, WorkingMom (Twitter @SabrinaOMalone)
(This Session is Open to VIP and All Access Pass Holders Only)
Luncheon
Location: Americas Hall 2
Time: 12:30pm-1:45pm
(Lunch is Open to VIP and All Access Pass Holders With Lunch Tickets Only)
Building Profitable Partnerships with Daily Deal Sites
Session 6a
Location: Gramercy Suite
Time: 2:00pm-3:00pm
The daily deal industry presents a new kind of challenge to affiliates. In this session, we’ll discuss the benefits and challenges of working in such a dynamic environment.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Daily deals
- Carolyn Tang Kmet, Director of Affiliate Marketing, Groupon (Twitter @catango) (Moderator)
- Robert Glazer, Managing Director, Acceleration Partners (Twitter @affiliatemgr)
- Peter Hamilton, Partner/CMO, HasOffers (Twitter @PeterHamilton)
- Carrie Rocha, Founder, Pocket Your Dollars (Twitter @CarrieRocha)
(This Session is Open to VIP and All Access Pass Holders Only)
FTC Issues in an ERSP Advertising Challenge
Session 6b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm
Watch ERSP’s Director and an FTC practitioner go at it in a simulated self-regulatory challenge that illustrates and illuminates timely compliance issues for advertisers, affiliates, and networks.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: FTC compliance
- Theodore Monroe, Attorney, Law Offices of Theodore F. Monroe (Moderator)
- Peter Marinello, Director, Electronic Retailing Self regulation Program
- William Rothbard, Attorney, Law Offices of William I. Rothbard
(This Session is Open to VIP and All Access Pass Holders Only)
How to Relaunch/Revamp Your Affiliate Program
Session 6c
Location: Sutton (Beekman & North)
Time: 2:00pm-3:00pm
Join three industry veterans in a discussion of the fundamental issues affiliate managers face when relaunching or revamping an affiliate program. Please bring your questions!
Experience level: Beginner
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate management
- Deborah Carney, Owner, ABCs Plus (Twitter @loxly) (Moderator)
- Amy Ely, Ecommerce Acquisition Manager, Under Armour (Twitter @aely)
- Kim Salvino, Director of Publisher Development, Chateau 20 (Twitter @kim_salvino)
(This Session is Open to VIP and All Access Pass Holders Only)
Link Building in a Post-Penguin World
Session 6d
Location: Sutton (South & Regent)
Time: 2:00pm-3:00pm
Will your linkbuilding strategy survive future Google changes? It’s more important than ever to acquire the right links the right way. Learn which tactics to avoid and how to ‘future-proof’ your site.
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Linkbuilding
- Loren Baker, VP of Business Development, BlueGlass Interactive (Twitter @lorenbaker)
(This Session is Open to VIP and All Access Pass Holders Only)
Ask the Affiliate Networks
Session 7a
Location: Gramercy Suite
Time: 3:30pm-4:30pm
Wonder what you could do to earn more with a network? How a dispute over quality is handled? Top networks weigh in on your questions, talk what they’re most excited about today, and what’s to come.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate networks
- Oliver Roup, Founder / CEO, VigLink (Twitter @viglink) (Moderator)
- Dan Chiss, Head of Network Solutions, Google Affiliate Network (Twitter @GoogleAffiliate)
- Allison Fox, Senior Director, Publisher Development, PepperJam Exchange (Twitter @allisonafox)
- Brian Littleton, President/CEO, ShareASale.com, Inc (Twitter @shareasale)
- Kerri Pollard, President, Commission Junction (Twitter @cjnetwork)
- Adam Weiss, SVP Global Network Development, LinkShare (Twitter @adamls)
(This Session is Open to VIP and All Access Pass Holders Only)
Affiliate Improv!
Session 7b
Location: Murray Hill Suite
Time: 3:30pm-4:30pm
Industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing!
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Brainstorming
- Daniel M. Clark, Podcaster, QAQN (Twitter @QAQN) (Moderator)
- Todd Farmer, CEO, Performstreet Media (Twitter @toddfarmer)
- Trisha Lyn Fawver, Affiliate Program Manager, Snow Consulting (Twitter @TrishaLyn)
- Jen Goode, Doodler in Charge, JGoode Designs (Twitter @jgoode)
(This Session is Open to VIP and All Access Pass Holders Only)
Affiliate Program Interactivity and Attribution
Session 7c
Location: Sutton (Beekman & North)
Time: 3:30pm-4:30pm
This session will explain the challenges and potential solutions of affiliate programs and other multi-touch internet marketing channels.
Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Attribution
- Mike Nunez, Co-Founder, AffiliateManager.com (Twitter @MikeNunez)
(This Session is Open to VIP and All Access Pass Holders Only)
Ask the SEO’s
Session 7d
Location: Sutton (South & Regent)
Time: 3:30pm-4:30pm
Ask any questions about SEO. Each panelist not only runs their own affiliate sites, but also consults with companies large and small.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Search engine optimization
- Michael Gray, President, Atlas Web (Twitter @Graywolf)
- Rae Hoffman-Dolan, CEO, PushFire (Twitter @Sugarrae)
- Kenny Hyder, Founder, Hyder Media (Twitter @kennyhyder)
(This Session is Open to VIP and All Access Pass Holders Only)
Ask the Experts Roundtables
Location: Grand Ballroom Foyer
Time: 5:00 pm-6:00pm
(This Session is Open to All Pass Holders)
Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.
Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.
- Affiliate Marketing in Latin America: Chechu Lasheras, Regional Manager, zanox Iberia & LATAM (Twitter @chechulasheras)
- B2B vs. B2C: Quality Over Quantity: Adam Glazer, Managing Partner, Partner Commerce, Inc. (Twitter @adamglazer)
- Can SEOs Live Without Keyword Data?: Scott Krager, Founder, SERPs.com (Twitter @scottkrager)
- How To Build and Nurture Your List: Norman Hallett, CEO, The Disciplined Trader
- Income Tax Responsibilities for Your Internet Business: Robert Kottke, Licensed Tax Consultant Enrolled Agent, Oregon Tax Services, LTD. (Twitter @ebaytaxman)
- Leveraging Mass Media to Drive Blog Traffic: Rob Merlino, Co-Owner, SE Blogger LLC (Twitter @hotdogman1964)
- Reducing Waste in Your Processes: Bhavik Modi, Owner, InkDatabase.com (Twitter @bhavik_modi)
- Step-by-Step: Video for Business: Murray Newlands, Founder, Influence People (Twitter @MurrayNewlands)
- Supercharge Your Affiliate Marketing with Facebook Ads: Victoria Gibson, Director, FB Ad Queen
- Tapping into Canadian Affiliate Marketing: Nicky Senyard, President, Share Results (Twitter @shareresults)
- Using Analytics for Scalability & Measurement: David Iwanow, SEO Manager, AmnesiaRazorfish (Twitter @thelostagency)
Affiliate Karaoke
Location: Nassau Suite
Time: 9:00pm – Midnight
(This Event is Open to All Pass Holders)
Back by popular demand! Affiliate Karaoke is the ultimate stage that will give your amazing (or not so amazing) voice a chance to be heard. Channel your inner Katy Perry or Usher and head on over for your chance at affiliate marketing stardom.
Tuesday, August 14
Early Bird Whiteboarding
Location: Murray Hill Suite
Time: 8:00am – 9:00am
Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.
(This Session is Open to all Pass Holders)
Registration
Location: 2nd Floor Promenade
Time: 8:00am – 3:00pm
Blogger Room
Location: Clinton Suite
Time: 8:30am – 4:00pm
The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.
- Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)
Buffet Breakfast
Location: Americas Hall 2
Time: 9:00am-10:00am
(Breakfast is Open to VIP and All Access Pass Holders with Breakfast Tickets Only)
Coffee Service
Location: Americas Hall 2
Time: 10:00am-12:30pm and 2:00pm-5:00pm
Exhibit Hall
Location: Rhinelander Gallery, Americas Hall 1
Time: 10:00am – 4:00pm
(Exhibitors may set up beginning at 9:00am.)
Opening Remarks & Keynote
Location: Grand Ballroom
Time: 10:00am – 11:15am
- Daniel M. Clark, Founder, QAQN (Twitter @qaqn)
- Ntiedo (NT) Etuk, Founder & CEO, DimensionU (Twitter @Nt_Etuk)
(This Session is Open to All Pass Holders)
Affiliate Compliance – Best Practices, Issues and Options
Session 8a
Location: Gramercy Suite
Time: 11:30am-12:30pm
Understand the challenges of managing affiliate compliance, and techniques used by blackhats to hide. Develop policy, process and systems for managing affiliate compliance across your programs.
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Other
Niche/vertical: Compliance
- David Naffziger, CEO, BrandVerity (Twitter @davenaff) (Moderator)
- Pat Grady, Owner, RhinoFish Media (Twitter @RhinoFishPPC)
- Marty Marion, Affiliate Manager, Deluxe Corp (Twitter @MJMDeluxe)
- Kellie Stevens, President, AffiliateFairPlay.com (Twitter @KellieAFP)
(This Session is Open to VIP and All Access Pass Holders Only)
Does Your Program Have the Juice?
Session 8b
Location: Murray Hill Suite
Time: 11:30am-12:30pm
We will review programs randomly or by suggestions to identify strengths and weaknesses. Merchants will learn what affiliates are looking for and affiliates will learn how to find the right merchants.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Merchant reviews
- Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator)
- Leyla Arsan, Digital Strategist, Zeno Group (Twitter @Leyla_a)
- Mike Buechele, Chief Performance Marketer, Adalytical (Twitter @mikebuechele)
(This Session is Open to VIP and All Access Pass Holders Only)
Not Just Another Session on Social Media
Session 8c
Location: Sutton (Beekman & North)
Time: 11:30am-12:30pm
Learn 7 things to always do, 5 things to never do, and 6 ways to customize social media to generate sales using Facebook, Twitter, LinkedIn and Pinterest from experts who do it everyday.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social media
- Jeannine Crooks, Account Manager, Affiliate Window (Twitter @Jeannine_Crooks) (Moderator)
- Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1)
- Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @Jenmyersward)
- Shannon Vogel, Owner, The Be-Scene (Twitter @thebescene)
(This Session is Open to VIP and All Access Pass Holders Only)
25 List Building Tricks
Session 8d
Location: Sutton (South & Regent)
Time: 11:30am-12:30pm
Want to learn 25 proven ways to increase your sales, with real examples? Get actionable ideas to boost your blog, email and social sales. Attendees are also eligible for a complimentary site review.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Email
- Hunter Boyle, Sr Business Development Manager, AWeber (Twitter @hunterboyle)
(This Session is Open to VIP and All Access Pass Holders Only)
Luncheon
Location: Americas Hall 2
Time: 12:30pm-1:45pm
(Lunch is Open to VIP and All Access Pass Holders With Lunch Tickets Only)
Complimentary Hot Pretzel Break
Location: Rhinelander Gallery and Amercas Hall 1
Time: 2:00pm
(Open to All Attendees)
The New Rules of Book Publishing
Session 9a
Location: Gramercy Suite
Time: 2:00pm-3:00pm
Learn how to take the knowledge inside your head and turn it into a book that you can upload to a digital format to be read by people all over the world.
Experience level: Intermediate
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Self publishing
- Jim Kukral, CEO, Digital Book Launch (Twitter @jimkukral)
(This Session is Open to VIP and All Access Pass Holders Only)
Standing Out from the Competition
Session 9b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm
In today’s increasingly crowded marketplace, there are new businesses cropping up every day. To succeed, entrepreneurs need a unique identity, through their business model and personal presence.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: General business
- Terra Goeres, President, Polished and Confident Image Consulting (Twitter @TerraGoeres)
- Dush Ramachandran, President & CEO, The Net Momentum (Twitter @DushR)
(This Session is Open to VIP and All Access Pass Holders Only)
Flogs, Farticles, Facebook, Fraud, FTC, oh F%*!
Session 9c
Location: Sutton (Beekman & North)
Time: 2:00pm-3:00pm
Overview of recent regulation, lawsuits and laws that impact online marketing. Compliance doesn’t have to kill conversions so we’ll discuss how to run a compliant campaign while still making money.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Compliance
- Sarah de Diego, Attorney, De Diego Law (Moderator)
- Jim Banks, CEO, Spades Media (Twitter @jimbanks)
- Susannah Booth, Senior Partner Manager, Union Square Media
- Vladimir Karetnikov, Media Buyer, Westwood Promotion Inc. (Twitter @westwoodpro)
- Tom Cohn, Partner, LeClair Ryan
(This Session is Open to VIP and All Access Pass Holders Only)
Boost Your Income Using Social Media
Session 9d
Location: Sutton (South & Regent)
Time: 2:00pm-3:00pm
Learn how to use social media to boost your income and expand your brand presence. This session focuses on strategies top brands, agencies and bloggers use to make a revenue-focused campaign go viral.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Social media
- Dina Riccobono, Social Media Consultant, Crush Ads (Twitter @dinariccs) (Moderator)
- Drew Bennett, Blogger, BenSpark.com (Twitter @BenSpark)
- Stephanie Lichtenstein, President & Pretty Big Deal, Micro Media Marketing (Twitter @MicroSteph)
- Eric Schechter, Social Media Manager, Carnival Cruise Lines (Twitter @ericschechter)
(This Session is Open to VIP and All Access Pass Holders Only)
Closing Keynote
Location: Grand Ballroom
Time: 3:30pm-4:30pm
- Daniel M. Clark, Founder, QAQN (Twitter @qaqn)
- Dave Cupples, Chairman, FatCowBusiness.com (Twitter @FatCowBusiness)
(This Session is Open to All Pass Holders)











