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Affiliate Summit East 2013 Agenda

Affiliate Summit East 2013 is taking place August 18-20, 2013 at the Pennsylvania Convention Center in Philadelphia.

Philly_logo_finalThe conference begins at 10:00am on Sunday and runs through 4:00pm on Tuesday.

The agenda is subject to change – please check back for updates. The exhibit hall and Meet Market layouts for Affiliate Summit East 2013 are coming soon.

Saturday, August 17

Early Check-in
Location: Registration Area
Time: 4:00pm – 8:00pm

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!

Sunday, August 18

Booth Setup
Location: Exhibit Hall Space
Exhibitor Move In: 8:00am – 6:00pm

Affiliate Summit West 2013 Exhibit Hall Being Bulit

Check-in
Location: Registration Area
Time: 8:00am – 6:00pm

First Timers Orientation for Affiliate Summit
Location: Room 1
Time: 10:00am – 10:45am

Advice for people attending the Affiliate Summit conference for the first time.

Experience level: Beginner
Target audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/vertical: Networking

(This Session is Open to all Pass Holders)

Affiliate Summit West 2013 Keynote Panel

How to Choose an Affiliate Program & Make Money
Session 1a
Location: Room 1
Time: 11:00am-12:00pm

Learn to choose between affiliate programs & determine which has the best chance at making money for your site. We’ll cover expected loss, program evaluation and site sales paths.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Affiliate Programs

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Creating Authority Blogs and Passive Monthly Income
Session 1b
Location: Room 2
Time: 11:00am-12:00pm

99% of blogs fail. Three top bloggers and online marketers will share their tips, tricks and secrets to creating authority blogs that make real money, and show you how to do the same.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Blogging

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Growing a Mature Affiliate Program
Session 1c
Location: Room 3
Time: 11:00am-12:00pm

Mature affiliate programs require different strategies to achieve ever increasing goals. Learn some new ideas from some old pros to take a well-established program from great to even greater.

Experience level: Advanced
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Optimizing Affiliate Marketing Campaigns Using Mobile
Session 1d
Location: Room 4
Time: 11:00am-12:00pm

Harness the mobile revolution. Learn how to garner $0.01 clicks, create ads that work and much more this session will provide the insight needed to succeed in the mobile affiliate marketing space.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Mobile

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Meet Market
Location: Meet Market Space
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

See who is hosting a table at the Meet Market.

Affiliate Summit West 2013 Meet Market

How to Implement a Comprehensive Online Marketing Strategy
Session 2a
Location: Room 1
Time: 12:30pm-1:30pm

I will be discuss several ways to implement a comprehensive online marketing strategy for any website, affiliate or merchant, with practical examples of each.

Experience level: Intermediate
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Strategy

(This Session is Open to VIP and All Access Pass Holders Only)

Does Your Program Have the Juice?
Session 2b
Location: Room 2
Time: 12:30pm-1:30pm

Live review programs to identify strengths and weaknesses. Merchants will learn what affiliates are looking for and affiliates will learn how to find the right merchants.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Merchant Reviews

(This Session is Open to VIP and All Access Pass Holders Only)

CFTC Liability for Affiliates – No, That is Not a Typo
Session 2c
Location: Room 3
Time: 12:30pm-1:30pm

Discussion of liability for affiliates and merchants in binary options space. Discussion of recent cease and desist letters and trending enforcement tactics against the industry.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Legal

(This Session is Open to VIP and All Access Pass Holders Only)

Mobile Click to Call: Quantity or Quality
Session 2d
Location: Room 4
Time: 12:30pm-1:30pm

Mobile Click-to-Call is a growing segment in the performance and affiliate space. We’ll examine how you can balance quantity and quality of calls in generating large revenue streams.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Mobile

(This Session is Open to VIP and All Access Pass Holders Only)

How and Why to Use Video in Your Marketing Strategy
Session 3a
Location: Room 1
Time: 2:00pm-3:00pm

We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Video

(This Session is Open to VIP and All Access Pass Holders Only)

The FTC Called and Said Your Landing Page Sucks!
Session 3b
Location: Room 2
Time: 2:00pm-3:00pm

Review of landing pages for compliance with laws and regulations including discussion of advertiser expectations and tips on how to build a compliant page that still converts.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Compliance

(This Session is Open to VIP and All Access Pass Holders Only)

Effectively Managing Organic Campaigns for Small Businesses
Session 3c
Location: Room 3
Time: 2:00pm-3:00pm

This session will cover everything you need to know about how to get the most out of an organic SEO campaign, geared towards the project manager in a small firm.

Experience level: Intermediate
Target audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/vertical: SEO

(This Session is Open to VIP and All Access Pass Holders Only)

How To Properly Communicate With Your Affiliates Using Email
Session 3d
Location: Room 4
Time: 2:00pm-3:00pm

Learn best practices and powerful strategies on how to properly communicate with and activate your affiliate base. View real life examples of good, bad, and ugly welcome and recruitment emails.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Communication

(This Session is Open to VIP and All Access Pass Holders Only)

Social Media Time Management Best Practices
Session 4a
Location: Room 1
Time: 3:30pm-3:48pm

How and where to best spend anywhere from 10 minutes a day to a full time position managing your social media presence.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Social Media

(This Session is Open to VIP and All Access Pass Holders Only)

POF.com as a Traffic Source & the Best Ways to Get ROI
Session 4b
Location: Room 2
Time: 3:30pm-3:48pm

I will be going over ways to maximize ROI on advertising on POF.com. I will cover basically everything from A to Z (what ads work, targeting tips, landing page tips, offers to choose).

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Advertising ROI

(This Session is Open to VIP and All Access Pass Holders Only)

How to: Design for Scalability
Session 4c
Location: Room 3
Time: 3:30pm-3:48pm

Simple, actionable, rapid-fire tips on how to outsource, delegate, and even leverage the resources of crowds to scale your campaigns, business and workflow.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Scalability

(This Session is Open to VIP and All Access Pass Holders Only)

Enforcement Trends in 2013
Session 4d
Location: Room 4
Time: 3:30pm-3:48pm

A brief overview of the marketing practices and behaviors that regulatory agencies have been (and will be) targeting in 2013.

Experience level: Intermediate
Target audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/vertical: Legal

(This Session is Open to VIP and All Access Pass Holders Only)

Opening Remarks & Elevator Pitches
Location: TBD
Time: 4:30pm-5:30pm

Step up on stage to let the crowd know what you’re looking for (leads, affiliates, certain types of affiliate program).

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Affiliate Summit Newcomer Program Meetup
Location: Room 4
Time: 6:30pm – 7:30pm

(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)

Monday, August 19

Continental Breakfast
Location: Meal Area
Time: 9:00am-10:00am

(Breakfast is Open to VIP and All Access Pass Holders with Breakfast Tickets Only)

Affiliate Summit East 2011 Breakfast

Coffee Service
Location: Meal Area
Time: 10:00am-12:30pm and 2:00pm-6:00pm

Check-in
Location: Registration Area
Time: 7:30am – 5:00pm

Blogger Room
Location: Blogger Room
Time: 8:30am – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Exhibit Hall
Location: Exhibit Hall Space
Time: 10:00am – 5:00pm

(Exhibitors may set up beginning at 9:00am.)

Exhibit Hall map.

Affiliate Summit East 2011 Exhibit Hall

Opening Remarks & Keynote
Location: Keynote Area
Time: 9:45am – 10:45am

(This Session is Open to All Pass Holders)

It’s Not Just List Size, But What You DO With It
Session 5a
Location: Room 1
Time: 11:30am-12:30pm

Reality check: With email and social, size doesn’t guarantee success. To really drive results, you need awesome content. Learn how to get it and use it to increase your list size and sales.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Content

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

10 Tips to Make the Most of Your Affiliate Management Day
Session 5b
Location: Room 2
Time: 11:30am-12:30pm

Three highly successful affiliate managers with diverse management styles will share their strategies to get the most out of the day. Learn tips to set your accounts apart from the competition.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Fighting Affiliate Fraud From All Angles
Session 5c
Location: Room 3
Time: 11:30am-12:30pm

Learn how merchants, CPA networks and affiliates can all work to minimize fraudulent transactions and keep programs profitable. Examples, data and tips from a range of programs and niches.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Fraud

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Strategies for Implementing/Tracking a Multi-Channel Program
Session 5d
Location: Room 4
Time: 11:30am-12:30pm

Case study including a Fortune 500 advertiser, advanced tracking network and OPM. Details planning, tracking implementation and results of a fully integrated, performance marketing program.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Multi-Channel

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Luncheon
Location: Meal Area
Time: 12:30pm-1:45pm

(Lunch is Open to VIP and All Access Pass Holders With Lunch Tickets Only)

Personal vs. Professional Marketing: What’s the Right Mix?
Session 6a
Location: Room 1
Time: 2:00pm-3:00pm

Savvy customers choose companies with whom they connect personally. We’ll discuss content and social media strategies to give your business the personality to gain new customers and enhance loyalty.

Experience level: Intermediate
Target audience: Merchants and Affiliates
Niche/vertical: Marketing

(This Session is Open to VIP and All Access Pass Holders Only)

How Top Brands Ensure Affiliate Revenue is Incremental
Session 6b
Location: Room 2
Time: 2:00pm-3:00pm

Successful affiliate programs create incremental revenue and don’t cannibalize other channels. Presenters will show case studies of how top merchants focus on quality affiliates who enhance the brand.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Attribution

(This Session is Open to VIP and All Access Pass Holders Only)

Creating Mass Audiences, How to Reach 30 Million People!
Session 6c
Location: Room 3
Time: 2:00pm-3:00pm

How to drive 30 million people to your ideas, products and services by building your own mass audience, through the power of collaboration, mass media and partnerships. You can do this too.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Traffic

(This Session is Open to VIP and All Access Pass Holders Only)

Affiliate Program Performance – a Shared Responsibility
Session 6d
Location: Room 4
Time: 2:00pm-3:00pm

Stop blaming the affiliate channel for not working, of working poorly, for you. Look at what you are doing to facilitate better conversions! Attend this session for practical “how to” knowledge.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management

(This Session is Open to VIP and All Access Pass Holders Only)

WordPress Bootcamp: Create Highly Converting WordPress Sites
Session 7a
Location: Room 1
Time: 3:30pm-4:30pm

Enjoy a soup-to-nuts guide on creating conversion optimized sites using WordPress. We’ll explore the plugins, tools and tricks you need to create a best-practice, highly converting WordPress website.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: WordPress

(This Session is Open to VIP and All Access Pass Holders Only)

Ways To Make Money You Are Not Using…Yet (+ Cute Cat Pics)
Session 7b
Location: Room 2
Time: 3:30pm-4:30pm

Geared toward publishers and merchants alike, this expert panel will discuss monetization alternates such as pay-per-call, CPC, in text, display, data, and more.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Monetization

(This Session is Open to VIP and All Access Pass Holders Only)

Maximizing Performance by Having the Best Processes
Session 7c
Location: Room 3
Time: 3:30pm-4:30pm

Affiliate campaigns need to have the best tracking and reporting, and consistently deliver account growth. In an environment of continual evolution we discuss the best practices for success.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management

(This Session is Open to VIP and All Access Pass Holders Only)

Advertisers: How to Start in Mobile Marketing
Session 7d
Location: Room 4
Time: 3:30pm-4:30pm

Start capitalizing on mobile traffic. Discover strategies on how to mobilize your offers and track across various mobile traffic types including email, SMS, display, push, and more.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Mobile

(This Session is Open to VIP and All Access Pass Holders Only)

Schema: The Future of Affiliate Marketing
Session 8a
Location: Room 1
Time: 4:40pm-4:58pm

The next step in search is schema, a semantic markup code that is radically changing how sites are understood by the engines. Affiliates implementing schema see improved ranking and conversions.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Search Engine Marketing

(This Session is Open to VIP and All Access Pass Holders Only)

What Makes a Successful Affiliate?
Session 8b
Location: Room 2
Time: 4:40pm-4:58pm

Why do some affiliates seem to find success quickly, while others struggle? Learn the mistakes to avoid, and what you should be focusing your affiliate efforts on.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Affiliate Marketing

(This Session is Open to VIP and All Access Pass Holders Only)

Launch a EMEA Affiliate Program (Why It’s Invaluable)
Session 8c
Location: Room 3
Time: 4:40pm-4:58pm

Helping merchants understand the potential barriers with EMEA (Europe, the Middle East and Africa) affiliates and how to over come those barriers when starting an EMEA affiliate program.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Europe, the Middle East and Africa

(This Session is Open to VIP and All Access Pass Holders Only)

How to Use Contests to Get User-Generated Content
Session 8d
Location: Room 4
Time: 4:40pm-4:58pm

Learn, step by step, to use contests to generate free user generated content and build your editorial site. I’ll use case studies and specific examples to help you launch your contest program.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: User Generated Content

(This Session is Open to VIP and All Access Pass Holders Only)

Ask the Experts
Location: Networking Space
Time: 5:00 pm-6:00pm

(This Session is Open to All Pass Holders)

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Affiliate Summit East 2011 Roundtable with Robert Adler

Tuesday, August 20

Continental Breakfast
Location: Meal Area
Time: 9:00am-10:00am

(Breakfast is Open to VIP and All Access Pass Holders with Breakfast Tickets Only)

Coffee Service
Location: Meal Area
Time: 10:00am-12:30pm and 2:00pm-6:00pm

Check-in
Location: Registration Area
Time: 8:00am – 3:00pm

Blogger Room
Location: Blogger Room
Time: 8:30am – 4:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Exhibit Hall
Location: Exhibit Hall Space
Time: 10:00am – 4:00pm

(Exhibitors may set up beginning at 9:00am.)

Exhibit Hall map.

Opening Remarks & Keynote
Location: Keynote Area
Time: 10:00am – 11:15am

(This Session is Open to All Pass Holders)

Wil Reynolds

Steering The Affiliate Ship During A Sea Change
Session 9a
Location: Room 1
Time: 11:30am-12:30pm

Actionable insights for exploring the industry’s shifting tides: selecting partners to keep a ship running smoothly, exploring uncharted waters of mobile and social, navigating with tools & analytics.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Trends

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Payments as a Service
Session 9b
Location: Room 2
Time: 11:30am-12:30pm

Overview of main challenges affiliate networks face in attracting quality affiliates/publishers (taxation, regulation, etc.) and the latest tools for secure and cost-effective international payments.

Experience level: Advanced
Target audience: Network
Niche/vertical: Payments

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Making the Most of Working From Home
Session 9c
Location: Room 3
Time: 11:30am-12:30pm

Whether you’re new to working from home or considering the change, Shannon, Sabrina and Karen will help you avoid the pitfalls with tips and techniques to increase your productivity and happiness.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Productivity

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Offer Real Entertainment! Browser and Mobile Games in Focus
Session 9d
Location: Room 4
Time: 11:30am-12:30pm

Browser games are taking over the world of online entertainment. Gaming campaigns can enable monetization of web and mobile inventory on CPL basis. It’s one product for users all over the world.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Games

(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)

Luncheon
Location: Meal Area
Time: 12:30pm-1:45pm

(Lunch is Open to VIP and All Access Pass Holders With Lunch Tickets Only)

How to Find, Recruit and Work with European Affiliates
Session 10a
Location: Room 1
Time: 2:00pm-3:00pm

Find out how you can sell your products / services in Europe by leveraging the affiliate channel. See regional approaches and best strategies to target local affiliates.

Experience level: Beginner
Target audience: Merchant/Advertiser
Niche/vertical: Europe

(This Session is Open to VIP and All Access Pass Holders Only)

Email Evolved: Compliance and Deliverability
Session 10b
Location: Room 2
Time: 2:00pm-3:00pm

Compliance doesn’t end with CAN-SPAM. With inbox access more challenging than ever, learn about the increasing importance of compliance on deliverability.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Compliance

(This Session is Open to VIP and All Access Pass Holders Only)

Detecting and Fighting Brand Skimming in Paid Advertising
Session 10c
Location: Room 3
Time: 2:00pm-3:00pm

Brand keyword bidding on merchant terms is more sophisticated than ever. We discuss how to detect, correct and fight this revenue and brand damage. Real Life examples with examples of free/paid tools.

Experience level: Advanced
Target audience: Merchant/Advertiser
Niche/vertical: Paid Search Marketing

(This Session is Open to VIP and All Access Pass Holders Only)

The Regulators are Taking Aim: Are You a Target?
Session 10d
Location: Room 4
Time: 2:00pm-3:00pm

Update on the increasing set of issues affecting affiliates and networks that FTC and State AGs are looking at. Not just spam, but “astroturfing,” data privacy, “review-fraud,” and targeting of kids.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Compliance

(This Session is Open to VIP and All Access Pass Holders Only)

Affiliate Marketing Scams: Deceptive Tactics to Good Ethics
Session 11a
Location: Room 1
Time: 3:10pm-3:28pm

Rather than isolate ourselves from unscrupulous affiliates, this session will examine their more effective, yet deceptive, tactics and show how to transform them into ethical, impactful strategies.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Strategy

(This Session is Open to VIP and All Access Pass Holders Only)

How to Integrate Affiliate Marketing and PR Strategy
Session 11b
Location: Room 2
Time: 3:10pm-3:28pm

Integrating affiliate marketing with PR and blogger outreach increases conversion and brand awareness. Learn why and how to integrate these channels in this session and leave with practical takeaways.

Experience level: Advanced
Target audience: Merchant/Advertiser
Niche/vertical: Strategy

(This Session is Open to VIP and All Access Pass Holders Only)

Get it Done: Leverage Neuroscience to Do More, Faster
Session 11c
Location: Room 3
Time: 3:10pm-3:28pm

You are an individual, so why approach work like the herd? Use neuroscience and psychological principles to optimize your productivity. In this 18 minutes you will upgrade your efficiency to implement what you’ve learned at ASE.

Experience level: Beginner
Target audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/vertical: Neuroscience

(This Session is Open to VIP and All Access Pass Holders Only)

FTC’s New “.com Disclosures”: What They Mean for You
Session 11d
Location: Room 4
Time: 3:10pm-3:28pm

New FTC guidance makes clear truth-in-advertising applies to ads in social media and on any mobile device–no matter how small. Learn what “clear and conspicuous” disclosure now means in the digital world?

Experience level: Intermediate
Target audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/vertical: Legal

(This Session is Open to VIP and All Access Pass Holders Only)

Closing Keynote: 11 Things My Son Taught Me About Life and Business
Location: Room 3
Time: 3:30pm-4:30pm

Rae Hoffman lost her son, CJ, in November 2012. He was 15. But he has had a forever impact on who she is as a person and an entrepreneur. Hear some of the lessons he taught her about life and business – and how attitude combined with affiliate marketing changed both of their lives.

(This Session is Open to All Pass Holders)

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