Affiliate Summit West 2013 took place January 13-15, 2013 at Caesars Palace Las Vegas.
The agenda is subject to change – please check back for updates. See the exhibit hall and Meet Market layouts for Affiliate Summit West 2013.
Saturday, January 12
Early Registration
Location: Registration Area
Time: 4:00pm – 8:00pm
Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!
Affiliate Summit Charity Poker Tournament
Location: Caesars Palace Poker Room
Time: 9:00pm – Until there’s a winner
Join us for the Affiliate Summit Charity Poker Tournament in conjunction Affiliate Marketer’s Give Back to raise funds for the Avon Walk for Breast Cancer. Tournament Style, no limit Texas Hold’em. Entry fee is $150.00. Great prizes and tons of fun are up for grabs. For more information and to register, please visit http://aswcharitypoker.eventbrite.com.
Sunday, January 13
Booth Setup
Location: Octavius Ballroom
Exhibitor Move In: 8:00am – 6:00pm
Registration
Location: Registration Area
Time: 8:00am – 6:00pm
First Timers Orientation for Affiliate Summit
Location: Florentine 1 & 2
Time: 10:00am – 10:45am
Advice for people attending the Affiliate Summit conference for the first time.
- Shawn Collins, Co-founder, Affiliate Summit (Twitter @affiliatetip)
(This Session is Open to all Pass Holders)
Developing a Money Making Website for Beginners
Session 1a
Location: Florentine 1 & 2
Time: 11:00am-12:00pm
Details of 8 components of a winning website, 5 tips for choosing profitable topics, 5 traffic building strategies, and 10 tips to get on the fast track and much more.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Coupons
- James Martell, Instructor, Clearbrook Web Services Inc. (Twitter @JamesMartell)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Coupons, Deals, and Sales – Oh My!
Session 1b
Location: Florentine 3 & 4
Time: 11:00am-12:00pm
From coupons and coupon codes to deals and vouchers, saving money is hot. This session will cover current trends, as well as the differences and opportunities they each provide.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Coupons
- Steve Schaffer, CEO, Vertive, LLC
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Increase Traffic and Sales with Video Marketing
Session 1c
Location: Emperors I
Time: 11:00am-12:00pm
Learn the advantages and the latest video marketing tips and tools for creating, syndicating, ranking, and monetizing your videos. Drive more traffic, more sales, and have fun doing it!
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Video
- Heather Romiti, Owner, Blendhappy (Twitter @blendhappy)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Live Social Media Campaign Reviews
Session 1d
Location: Emperors II
Time: 11:00am-12:00pm
Is your social media ROI what you expected? You may just need a few tweaks. Let this panel of social media expert users review your Facebook, Twitter, and Pinterest activities live.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Social Media
- Darin Carter, VP of Search Marketing, BMI Elite (Twitter @DarinCarter) (Moderator)
- Mike Allen, President, Shopping-Bargains (Twitter @mta1)
- Shannon Vogel, Owner, The Be Scene (Twitter @thebescene)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Blogger Room
Location: Blogger Room
Time: 12:00pm – 6:00pm
The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.
- Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)
Meet Market
Location: Octavius Ballroom 12-24
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm
Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.
See who is hosting a table at the Meet Market.
VIP & All Access Snack Break
Location: Neopolitan Ballroom 1 – 4
Time: 1:00pm – 3:00pm
(This Session is Open to VIP and All Access Pass Holders with Snack Tickets Only)
Optimizing WordPress for Speed and Conversions
Session 2a
Location: Florentine 1 & 2
Time: 12:30pm-1:30pm
Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a supercharged revenue driving machine.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliate/Publisher
Niche/vertical: WordPress
- Ben Metcalfe, Co-Founder, WP Engine (Twitter @dotBen)
- David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)
(This Session is Open to VIP and All Access Pass Holders Only)
Affiliate Strategies for a Post-Penguin World
Session 2b
Location: Florentine 3 & 4
Time: 12:30pm-1:30pm
Learn which types of affiliate sites convert, and apply the same principles into your efforts to generate more sales/leads. High ROI affiliate marketing tactics that work in a post Penguin world.
Experience level: Intermediate, Advanced
Target audience: Affiliate/Publisher
Niche/vertical: Affiliate/Publisher
- Kush Abdulloev, Affiliate Program Manager, VMInnovations.com (Twitter @khushbaht) (Moderator)
- Sarah Bundy, CEO, All Inclusive Marketing Inc. (Twitter @svbundy)
(This Session is Open to VIP and All Access Pass Holders Only)
Stop Wasting Time and Become More Productive
Session 2c
Location: Emperors I
Time: 12:30pm-1:30pm
Learn tools and techniques to identify and reduce repetitive problems in your work processes. Thus, allowing you to spend less time band-aiding the problem and spend more time being productive.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Productivity
- Bhavik Modi, Owner, Inkdatabase.com (Twitter @bhavik_modi)
(This Session is Open to VIP and All Access Pass Holders Only)
Mapping and the Future of Local Advertising
Session 2d
Location: Emperors II
Time: 12:30pm-1:30pm
Google lowered maps API pricing, Apple launched a proprietary mapping solution, and Nokia inked a deal with Oracle for the Nokia Location Platform. Profit from this paradigm shift in advertising.
Experience level: Intermediate, Advanced
Target audience: Affiliate/Publisher, Merchant/Advertiser, Network, Other
Niche/vertical: Mobile
- Joel Ownby, SVP Internet Marketing, InterFACE
(This Session is Open to VIP and All Access Pass Holders Only)
Is Bigger Always Better?
Session 3a
Location: Florentine 1 & 2
Time: 2:00pm-3:00pm
Large affiliates dominate but there’s still room for smaller affiliates. Get expert tips to show your value to merchants; do what the big guys can’t; leverage your smaller size to deliver a big bang.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Affiliate Marketing
- Kim Rowley, Owner, Key Internet Marketing, Inc. (Twitter @kimarketing) (Moderator)
- Jeremy Palmer, Chief Marketing Officer, CouponPal (Twitter @jeremypalmer)
- Joe Sousa, Affiliate Manager, Snow Consulting (Twitter @drcool73)
(This Session is Open to VIP and All Access Pass Holders Only)
Publisher Segmentation Ideas
Session 3b
Location: Florentine 3 & 4
Time: 2:00pm-3:00pm
Kristin Hall leads Google’s publisher development efforts. She’ll provide insight into how to tailor communications and optimization strategies to effectively reach the right publisher partners.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management
- Kristin Hall, Head of Publisher Development, Google, Inc (Twitter @googleaffiliate)
(This Session is Open to VIP and All Access Pass Holders Only)
M-commerce in Affiliate Marketing – The Complete Picture
Session 3c
Location: Emperors I
Time: 2:00pm-3:00pm
Mobile trends including traffic from individual devices – including tablets, conversion rates, challenges, how incentivization is shaping the channel, how mobile isn’t one channel – it’s multi-channel.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Local
- Kevin Edwards, Strategy Director, Affiliate Window (Twitter @AWin_Strategy)
(This Session is Open to VIP and All Access Pass Holders Only)
SEO for Beginning Bloggers and Affiliate Marketers
Session 3d
Location: Emperors II
Time: 2:00pm-3:00pm
This session will focus on SEO through unique content and sound on page site structure, keyword targeting, social media strategies, WordPress tools, and overall best practices.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Blogging
- John Carcutt, Director of SEO and Social Media, Advance Digital Inc. (Twitter @johncarcutt) (Moderator)
- Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
- Rob Merlino, Blogger/Affiliate Marketer, SEBlogger LLC (Twitter @hotdogman1964)
(This Session is Open to VIP and All Access Pass Holders Only)
Buying and Selling Websites
Session 4a
Location: Florentine 1 & 2
Time: 3:30pm-4:30pm
Expanding your affiliate business through website acquisitions and sales? Our experts will provide detailed strategies for buying and selling websites guaranteed to maximize your revenue potential.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Buying/Selling Websites
- Chuck Mullins, CEO, CashForYourSite.com (Twitter @chuckiii33) (Moderator)
- David Gass, Owner, Vision Group Management, LLC (Twitter @davidgass)
- Kyle Wakefield, Founder, Themeco (Twitter @jkwake)
- Jason Yelowitz, Senior Website Broker, Quiet Light Brokerage (Twitter @BRMillionaire)
(This Session is Open to VIP and All Access Pass Holders Only)
Coping with Affiliate Marketing Challenges
Session 4b
Location: Florentine 3 & 4
Time: 3:30pm-4:30pm
Solutions to top challenges affiliate marketers face to stay in business and grow. Using quality, analytics and diversification to fight traffic drops, competition, low conversions and other problems.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Affiliates
- Sandrine Thompson, Strategic Insights Director, Commission Junction
- Cindy Ballard, Affiliate Director, Greg Hoffman Consulting (Twitter @cingroomer)
- Todd Farmer, CEO, Performstreet Media (Twitter @toddfarmer)
- Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
(This Session is Open to VIP and All Access Pass Holders Only)
Live Whiteboarding
Session 4c
Location: Emperors I
Time: 3:30pm-4:30pm
Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Consulting
- Eric Nagel, President, Eric Nagel & Associates, Inc. (Twitter @ericnagel)
(This Session is Open to VIP and All Access Pass Holders Only)
Social Media Strategy – Branding and Community Building
Session 4d
Location: Emperors II
Time: 3:30pm-4:30pm
Join us as we discuss effective social media strategies and how they apply to your branding and community building initiatives. Provide valuable content. Build trust. Convert. Repeat. #socialchokehold
Experience level: Intermediate
Target audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/vertical: Social Media
- Wade Tonkin, Affiliate Manager – League Stores, Fanatics (Twitter @affile8warrior) (Moderator)
- Jaxon Lam, Affiliate & Search Specialist, HootSuite Media Inc (Twitter @hootninja)
- Jason Rubacky, Affiliate Development Manager, ShareASale (Twitter @jasonrubacky)
(This Session is Open to VIP and All Access Pass Holders Only)
Opening Remarks & Keynote Panel
Location: Florentine 1 & 2
Time: 5:00pm-6:00pm
- Todd Farmer, CEO, Performstreet Media (Twitter @toddfarmer)
Affiliate to CEO from Guys Who’ve BTDT
Sit in on a conversation with affiliates who have grown from traffic arbitrage into building well-recognized, very successful businesses.
- Amanda Orson, Managing Partner, Lacuna Group LLC (Twitter @phillian) (Moderator)
- Brandon Adcock, Co-Founder, Direct Digital (Twitter @majorbta)
- Jason Akatiff, President, A4D (Twitter @smaxor)
- Mike Cojanu, CEO, WhatRunsWhere (Twitter @slightlyshady)
- Cyrus Lohrasbpour, Founder and CEO, LeanMarket (Twitter @Cyrus)
(This Session is Open to All Pass Holders)
Affiliate Summit Newcomer Program Meetup
Location: Turin/Trevi
Time: 6:30pm – 7:30pm
(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)
ShareASale Under The Stars Masquerade Party
Location: Chateau Rooftop at Paris Hotel
Time: 8:00pm – Midnight
Break out your masks and get ready for another installment of the ShareASale Under the Stars Parties. Open Bar, Contests, Magic, Dancing and a few Surprises! Everyone is invited but you must pick up your pass at the ShareASale Meet Market table earlier today during Meet Market open hours.
Monday, January 14
Continental Breakfast
Location: Octavius Ballroom 12-24
Time: 9:00am-10:00am
(Breakfast is Open to VIP and All Access Pass Holders with Breakfast Tickets Only)
Coffee Service
Location: Octavius Ballroom 12-24
Time: 10:00am-12:30pm and 2:00pm-6:00pm
Registration
Location: Registration Area
Time: 7:30am – 5:00pm
Blogger Room
Location: Blogger Room
Time: 8:30am – 6:00pm
The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.
- Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)
Exhibit Hall
Location: Octavius Ballroom
Time: 10:00am – 5:00pm
(Exhibitors may set up beginning at 9:00am.)
Opening Remarks & Keynote
Location: Augustus Ballroom
Time: 9:45am – 10:45am
- Todd Farmer, CEO, Performstreet Media (Twitter @toddfarmer)
- Daniel “Rudy” Ruettiger
(This Session is Open to All Pass Holders)
2013 Trends in Big Brand Online Marketing
Session 5a
Location: Florentine 1 & 2
Time: 11:30am-12:30pm
We will hear from the trenches of large multi-channel retailers as to what considerations are being made or were made when it comes to their 2013 marketing budgets.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Marketing
- Erik Hom, Business Development, Nextag / Wize Commerce (Twitter @route53) (Moderator)
- Michael Aki, Senior Manager, Digital Marketing, Gap, Inc.
- Ewan Darby, Senior Partner, Director Affiliate Marketing, Neo@Ogilvy (Twitter @theonlyewan)
- Wei Kuan Lum, Director, Acquisition, Monetization & Retention, Disney Interactive
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Mobile is Mainstream: Start Making Money Already!
Session 5b
Location: Florentine 3 & 4
Time: 11:30am-12:30pm
Mobile is now. If you’re not doing it, you’re leaving money on the table. Learn how to get started in just minutes, plus must-have tools from optimized mobile landing pages to top conversion tactics.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Mobile
- Jason Spievak, CEO, RingRevenue, Inc. (Twitter @ringrevenue) (Moderator)
- Sunil Baliga, CEO, Atmio (Twitter @Atmio)
- Justin Elenburg, Member, Mobile Fused LLC
- Russell Peachman, Vice President, Customer Acquisition Network, Rakuten LinkShare
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
B2B Affiliate Coupons – Cohort Analysis Results
Session 5c
Location: Emperors I
Time: 11:30am-12:30pm
I aim to dispel the myths that coupons are a brand damaging tactic and that they add real value to our business with increased AOV’s, conversion and Year time value vs. the total online business.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: B2B
- Blair de Jong, Affiliate Marketing Manager, Getty Images (Twitter @blairdejong)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
How Are Websites Making Money?
Session 5d
Location: Emperors II
Time: 11:30am-12:30pm
Flippa has over 3 years of comprehensive data that shows how websites make money. We’ll use this to answer questions such as “what is a visit worth?” and how niche and monetization methods impact website value.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Monetization
- Andrew Knibbe, Operations Manager, Flippa.com
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Luncheon
Location: Octavius Ballroom 12-24
Time: 12:30pm-1:45pm
(Lunch is Open to VIP and All Access Pass Holders With Lunch Tickets Only)
SEO Q&A
Session 6a
Location: Florentine 1 & 2
Time: 2:00pm-3:00pm
The panel will help you get your SEO questions answered and search engine optimization strategy, as an affiliate or a merchant, formed.
Experience level: Beginner, Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: SEO
- Rae Hoffman, CEO, PushFire (Twitter @sugarrae) (Moderator)
- Kenny Hyder, Founder, Hyder Media (Twitter @kennyhyder)
- Michael Martin, SEO Manager, Covario (Twitter @mobile__martin)
(This Session is Open to VIP and All Access Pass Holders Only)
Attribution and Affiliate Marketing
Session 6b
Location: Florentine 3 & 4
Time: 2:00pm-3:00pm
This panel will discuss the concepts of attribution and why it matters to affiliate marketers. We’ll cover attribution models, conversion path analysis and data interpretation’s impact on affiliates.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Attribution
- Paul Schroader, President, PS Web Solutions, Inc. (Twitter @pswebs) (Moderator)
- Todd Crawford, Co-Founder, Impact Radius (Twitter @toddcrawford)
- Chris Kramer, Founding Partner, NetX (Twitter @ChrismKramer)
- Scott Kalbach, CEO, AvantLink.com (Twitter @scottkalbach)
(This Session is Open to VIP and All Access Pass Holders Only)
Compliance Mastery: Tips For Legal Landing Pages
Session 6c
Location: Emperors I
Time: 2:00pm-3:00pm
A comprehensive overview of the ever-changing world of compliance governing affiliate marketing, including a live review of a landing page and sales page.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliate/Publisher
Niche/vertical: FTC
- Amber Paul, Vice President, Business Development, Globalwide Media (Twitter @ambspaul) (Moderator)
- Sarah Cabello, Attorney, S. Cabello, PLLC
- Sarah de Diego, Attorney, De Diego Law
- Aaron Kelly, Attorney, Kelly / Warner, PLLC (Twitter @aaronklaw)
- CJ Montgomery, Attorney at Law, Online Legal Group
(This Session is Open to VIP and All Access Pass Holders Only)
Managing the Affiliate-Network-Marketer Relationship
Session 6d
Location: Emperors II
Time: 2:00pm-3:00pm
This session will explore the relationship with respect to issues such as fees, contracts, advertising content, liability, data, tracking, compliance and other key issues.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Business
- Gary Kibel, Partner, Davis & Gilbert LLP (Twitter @GaryKibel_law)
(This Session is Open to VIP and All Access Pass Holders Only)
Hyper-Local Marketing
Session 7a
Location: Florentine 1 & 2
Time: 3:30pm-4:30pm
How can you apply affiliate marketing strategies for marketing SMBs in a connected, hyper-local environment? The power of building an online reputation with daily deals can help your SMB stand out.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Hyper-Local Marketing
- Gene Mikhov, CEO, XVIO (Twitter @genemikhov)
(This Session is Open to VIP and All Access Pass Holders Only)
Affiliate Pivot – What’s Your Brevenue?
Session 7b
Location: Florentine 3 & 4
Time: 3:30pm-4:30pm
How do you connect the worlds of social and mobile with affiliate marketing ROI? By connecting your customer at multi-touch points through the new marketing conversion called brevenue.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Lead Generation
- Declan Dunn, Managing Partner, Dunn Direct Media (Twitter @declandunn)
(This Session is Open to VIP and All Access Pass Holders Only)
Affiliate Program Management: Launch & Maintenance
Session 7c
Location: Emperors I
Time: 3:30pm-4:30pm
Join us as we highlight important topics regarding affiliate program launch and maintenance. We encourage you to bring questions.
Experience level: Beginner
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management
- Geno Prussakov, Founder & CEO, AM Navigator LLC (Twitter @ePrussakov) (Moderator)
- Amy Ely, Ecommerce Acquisition Manager, Under Armour (Twitter @aely)
- Karen Garcia, CEO, GTO Management (Twitter @karengarcia)
- Kim Salvino, Director of Publisher Development, Chateau 20, LLC (Twitter @kim_salvino)
(This Session is Open to VIP and All Access Pass Holders Only)
Secondary Offer Networks: The Insider’s Guide
Session 7d
Location: Emperors II
Time: 3:30pm-4:30pm
Find out how your peers are already creating new revenue from secondary offer networks, as well as best practices for getting started.
Experience level: Advanced
Target audience: Affiliate/Publisher
Niche/vertical: Search
- Dave McCarthy, SVP/GM, Tightrope Interactive (Twitter @davem12203) (Moderator)
- Jasmine Moadel, SVP Marketing, Paltalk
- Andrew Moers, President, Ask Partner Network
- Baglan Nurhan Rhymes, Vice President, Revenue & AdOps, Anchorfree INC (Twitter @HotspotShield)
(This Session is Open to VIP and All Access Pass Holders Only)
4 M’s of Effective Affiliate Marketing Management
Session 8a
Location: Florentine 1 & 2
Time: 4:40pm-5:00pm
Sylvia will share her experiences and accomplishments in the implementation of the core 4 M’s of effective affiliate marketing management values.
Experience level: Beginner, Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management
- Sylvia Cintrón, Digital Media Director, AREA203 Digital (Twitter @sylviacintron)
(This Session is Open to VIP and All Access Pass Holders Only)
Facts and Fiction Using Video for Affiliates
Session 8b
Location: Florentine 3 & 4
Time: 4:40pm-5:00pm
We’ll cover topics like when and where calls to action work on your videos; is video on social networks effective; and can you drive leads from your videos?
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Video
- Jonathan Stefansky, CEO, Viewbix (Twitter @jstefansky)
(This Session is Open to VIP and All Access Pass Holders Only)
Video Lead Generation
Session 8c
Location: Emperors I
Time: 4:40pm-5:00pm
I will discuss what I’ve learned after creating over 1,000 videos to market my business over the last 6 years, the results, and how to achieve similar with your own video marketing.
Experience level: Beginner, Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Video
- Tim Jones, Owner, Destinations To Explore, Inc. (Twitter @TheRealTimJones)
(This Session is Open to VIP and All Access Pass Holders Only)
Top 5 Mistakes in Mobile Affiliate Marketing
Session 8d
Location: Emperors II
Time: 4:40pm-5:00pm
The mobile space is exploding and affiliates need to avoid mistakes and move quickly to generate revenue. Discuss practical case studies and learn from our real-life client examples.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Mobile
- Jeff Stevens, Director of Sales, DirectTrack (Twitter @jstevnz )
(This Session is Open to VIP and All Access Pass Holders Only)
Ask the Experts
Location: Networking Space
Time: 5:00 pm-6:00pm
(This Session is Open to All Pass Holders)
Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.
Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.
- $10,000 Worth of Outsourcing Mistakes: Nick Loper, Founder, ShoeSniper.com (Twitter @nloper)
- Display Is Broken: Dave Zinman, CEO, Infolinks (Twitter @davebehappy)
- Is Your Email List Dirty?: Craig Swerdloff, CEO, LeadSpend, Inc.
- Legal Issues: William Rothbard, Attorney, Law Offices of William I. Rothbard
- Legal Trends 2013: Privacy, Social & Mobile: Ken Dreifach, Counsel, ZwillGen, PLLC (Twitter @zwillgen)
- Leveraging YouTube PPC for Direct Response Advertising: Purna Virji, Online Marketing Manager, Stroll (Twitter @purnavirji)
- No Click Left Behind!: Michael Herrera, VP, Affiliate Marketing, Citi (Twitter @mikefherrera)
- Pay-Per-Call: The Good and Bad: Jason Wells, CEO, ContactPoint (Twitter @jasonrwells)
- The Science of Affiliate Payments: Chen Amit, CEO, Tipalti Solutions Ltd.
- Tap Into Billions of Remnant Google Clicks: Greg Davis, President, Super Affiliate Rockstar (Twitter @gregorydavis)
- US Affiliate Space is Ripe for Disintermediation: Brandon Keenen, Vice President, Performance Horizon Group (Twitter @bkeenen)
Tuesday, January 15
Continental Breakfast
Location: Octavius Ballroom 12-24
Time: 9:00am-10:00am
(Breakfast is Open to VIP and All Access Pass Holders with Breakfast Tickets Only)
Coffee Service
Location: Octavius Ballroom 12-24
Time: 10:00am-12:30pm and 2:00pm-4:30pm
Registration
Location: Registration Area
Time: 8:00am – 3:00pm
Blogger Room
Location: Blogger Room
Time: 8:30am – 4:00pm
The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.
- Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)
Exhibit Hall
Location: Octavius Ballroom
Time: 10:00am – 4:00pm
(Exhibitors may set up beginning at 9:00am.)
Opening Remarks, Pinnacle Awards & Keynote
Location: Augustus Ballroom
Time: 10:00am – 11:15am
The seventh annual Affiliate Summit Pinnacle Awards will be presented prior to the keynote.
These awards recognize exceptional performance in affiliate marketing.
- Todd Farmer, CEO, Performstreet Media (Twitter @toddfarmer)
- Julie Clark
(This Session is Open to All Pass Holders)
The Future of Affiliate Marketing
Session 9a
Location: Florentine 1 & 2
Time: 11:30am-12:30pm
This session will share predictions on where we’re headed, what challenges we’ll encounter and what tools will become essential to success, so that you can begin preparing for the future right now.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Projections
- Marty Fahncke, Director – Strategic Aggregation Marketing, Gragg Advertising (Twitter @fawnkey) (Moderator)
- Ben Kiblinger, President and US / Canada Operations, Coull
- Peter Hamilton, CEO, HasOffers (Twitter @peterhamilton)
- Jonathan Mendez, CEO, Yieldbot Inc. (Twitter @jonathanmendez)
- Oliver Roup, CEO, VigLink (Twitter @viglink)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
7 Legal Pitfalls Affiliate Marketers Should Avoid
Session 9b
Location: Florentine 3 & 4
Time: 11:30am-12:30pm
Affiliate marketers face countless legal pitfalls, often without acting until it’s too late. This is a practical guide against the most common legal issues all internet marketers should be aware of.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Legal
- Troy Meyerson, Partner, Fraser Stryker PC LLO (Twitter @InternetAttys)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Affiliate Program KPI’s Optimization Crash Course
Session 9c
Location: Emperors I
Time: 11:30am-12:30pm
Understand your affiliate program’s health indicators and what influences them. Learn how to drive the program to reach your revenue and exposure goals.
Experience level: Beginner
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Optimization
- Cristian Miculi, Affiliate Network Coordinator, Avangate Inc (Twitter @affiliatedoc)
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Minimizing Affiliate Fraud in Lead Generation Programs
Session 9d
Location: Emperors II
Time: 11:30am-12:30pm
Three industry veterans provide insight into cost per lead performance and some of the tools we utilize to address affiliate fraud.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Fraud
- Megan Conahan, VP, Advertising Sales, Direct Agents (Moderator)
- Eric Ewe, Senior eMarketing Manager, The SCOOTER Store (Twitter @EricEwe)
- Melissa Filipkowski, Director of Strategic Accounts, Clickbooth.com (Twitter @MelClickbooth)
- David Sendroff, President, CPA Detective
(This Session is Open to Networking Plus, VIP, and All Access Pass Holders Only)
Luncheon
Location: Octavius Ballroom 12-24
Time: 12:30pm-1:45pm
(Lunch is Open to VIP and All Access Pass Holders With Lunch Tickets Only)
Is Affiliate SEO Dead?
Session 10a
Location: Florentine 1 & 2
Time: 2:00pm-3:00pm
Can you still make money as an affiliate through SEO? Google’s Panda and Penguin updates have hit affiliate sites hard. Learn steps to compete in SEO as an affiliate in 2013 and beyond.
Experience level: Advanced
Target audience: Affiliate/Publisher
Niche/vertical: SEO
- Scott Krager, Founder, SERPs.com (Twitter @scottkrager)
(This Session is Open to VIP and All Access Pass Holders Only)
How Affiliate Marketers Can Avoid Legal Pitfalls
Session 10b
Location: Florentine 3 & 4
Time: 2:00pm-3:00pm
The session will provide an overview of the legal landscape affiliate marketers face, including the common pitfalls that can threaten every business.
Experience level: Beginner
Target audience: Network
Niche/vertical: Compliance
- Eric Crusius, Senior Attorney, Centre Law Group (Twitter @InternetBizLaw)
(This Session is Open to VIP and All Access Pass Holders Only)
Managing Your Brand in Affiliate Marketing
Session 10c
Location: Emperors I
Time: 2:00pm-3:00pm
Five actions every affiliate program needs to take to protect and monitor their brand in affiliate marketing and beyond.
Experience level: Advanced
Target audience: Merchant/Advertiser
Niche/vertical: Brand
- Mike Nunez, CEO, AffiliateManager.com (Twitter @MikeNunez)
(This Session is Open to VIP and All Access Pass Holders Only)
Understanding Performance Marketing in Asia
Session 10d
Location: Emperors II
Time: 2:00pm-3:00pm
This session is focused on helping marketers’ gain deeper understanding of the Asian market.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliate/Publisher, Merchant/Advertiser, Network, Other
Niche/vertical: Asia
- Eric Gerritsen, VP, Sales & Business Development, Neverblue Media Co
(This Session is Open to VIP and All Access Pass Holders Only)
Integrated Marketing: Managing Multiple Channels
Session 11a
Location: Florentine 1 & 2
Time: 3:10pm-3:30pm
This session will provide tips to help you determine which channels to focus on and which to avoid, as well as how to integrate each channel into an integrated marketing mix.
Experience level: Intermediate, Advanced
Target audience: Merchant/Advertiser
Niche/vertical: Marketing
- Sharon Mostyn, Ecommerce, RoamRight (Twitter @sharonmostyn)
(This Session is Open to VIP and All Access Pass Holders Only)
Making the Jump From Affiliate to Advertiser
Session 11b
Location: Florentine 3 & 4
Time: 3:10pm-3:30pm
Bridging the gap and moving from being an affiliate to advertiser isn’t easy, and can take a lot of resources. Learn the pitfalls to avoid and tips to make the transition profitable and painless.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Expansion
- John Monarch, CEO, Connexus Inc. (Twitter @papajohn56)
(This Session is Open to VIP and All Access Pass Holders Only)
Tips and Tricks to Working From Home
Session 11c
Location: Emperors I
Time: 3:10pm-3:30pm
Working from home can be a challenge and this session will have the tips you need to be a successful work at home marketer.
Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Home Office
- Deborah Carney, Boss, ABCsPlus/NightFire Publications (Twitter @loxly)
(This Session is Open to VIP and All Access Pass Holders Only)
Mining Affiliate Data for Untapped Opportunity
Session 11d
Location: Emperors II
Time: 3:10pm-3:30pm
Affiliate marketers are often overwhelmed by product catalogs. In this session Martin will look at ways to analyse data for opportunities in search, and how you can focus your marketing efforts.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Retail/Travel
- Martin MacDonald, Inbound Marketing Director, Expedia Affiliate Networks (Twitter @searchmartin)
(This Session is Open to VIP and All Access Pass Holders Only)
Closing Keynote
Location: Augustus Ballroom
Time: 3:30pm-4:30pm
- Todd Farmer, CEO, Performstreet Media (Twitter @toddfarmer)
- Tim Ash
(This Session is Open to All Pass Holders)
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