Managing Internal Channel Rivalry: SEO, PPC, CPA
Posted by Shawn Collins on August 17th, 2007
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Todd Henley (SiteLead), Scott Polk (Purplestream Marketing) and Brook Schaaf (Schaaf Consulting) participated in a panel on “Managing Internal Channel Rivalry: SEO, PPC, CPA” at Affiliate Summit 2007 East. the panel was moderated by Affiliate Summit MC, Lisa Riolo.
How well do your major online traffic and transaction channels fit together? Join us as we discuss: content; landing pages; trademark bidding; display URLs; content usage; comparative ROIs and more.
Visit http://video.affiliatesummit.com/item/LF2G7175009987C9 for a clip from the session.
See the full videos from Affiliate Summit 2007 East at http://www.ase07.com.
