Asymmetric Warfare Battling Fraudulent Affiliates
Posted by Shawn Collins on March 2nd, 2008
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A few bad apples can seriously undermine an otherwise successful affiliate program. Stop playing Whack a Mole. Advanced, hands-on techniques to combat these rogues en masse will be presented.
- Graham MacRobie, President and CEO, CitizenHawk, Inc. (Moderator)
- Larry Adams, Affiliate Product Manager, DoubleClick Performics
- Jason Hayden, Internet Brand & Domain Name Manager, Greenberg Traurig
- Joshua Sloan, Director of Online Marketing, 1&1 Internet, Inc.
I want to thank both Graham for inviting me onto this panel of respected experts, as well as Shawn Collins and Missy Ward for yet another terrific Affiliate Summit! I anxiously await the session videos since I was working the 1&1 booth and meeting with partners and was nto able to make the sessions.
Affiliate Summit Rocks!
Joshua
This was a really great panel to be on… thanks to Graham, Joshua, Jason, & Larry for schoolin’ this fraud newbie!
Thanks for the kind words Trisha. Glad you came to this somewhat controversial session. I hope others enjoyed it as well.
I work with a very positive attitude towards our own affiliates, but the more ones know about the potential “dark side”, the more you can work to prevent your company from being taken advantage of.
[...] Asymmetric Warfare Battling Fraudulent Affiliates A few bad apples can seriously undermine an otherwise successful affiliate program. Stop playing Whack a Mole. Advanced, hands-on techniques to combat these rogues en masse will be presented. [...]