Frederick Vallaeys

Frederick Vallaeys is Google’s AdWords Evangelist. In this role, he helps advertisers learn about which Google products are best to support their marketing goals and represents the needs of advertisers to the engineering and product management teams. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets, and has been involved in the design of many of AdWords’ core features. He holds a bachelor’s degree in electrical engineering from Stanford University. Frederick has spoken at numerous search marketing conferences around the world including Search Engine Strategies (SES), Ad:Tech, and PubCon. He has contributed his search marketing expertise to trade books like “AdWords for Dummies” and McGraw-Hill’s “Advertising and Promotion” text book. He has appeared on NPR, ABC News, PBS, Fortune Small Business, and many other news outlets to explain how AdWords can be a main driver of success for companies.