Amy Ely manages the affiliate program for Under Armour, one of the world’s most technical performance apparel, footwear and accessories brands. Her role includes growing program performance across the US, Canada and UK markets and her efforts contributed to Under Armour receiving the 2013 Pinnacle Award for Exceptional Merchant of the Year. Actively involved in the affiliate community since 2006, Amy also managed US marketing operations for buy.at, a leading global affiliate network, where she designed and executed a marketing strategy to grow the company’s worldwide presence. Prior to this position, Amy spent 4+ years working for AOL as a Product Manager for Advertising.com’s Affiliate Network and as a Marketing Manager to support buy.at and Advertising.com’s Publisher Services division. Amy’s publications include articles in FeedFront Magazine, the book “Internet Marketing from the Real Experts” and she participates in ABCs podcasts to share best practice knowledge and advice.