Brian Chapman owns Amazon’s Affiliate marketing channel results (US), and the underlying technology platform’s product roadmap (globally). Brian took this role in July of 2010, leading the affiliate product roadmap, business development, marketing and fraud teams. He started at Amazon in 2008 as the business manager for the display advertising channel–inventing how display could drive results for Amazon.com. Prior to joining Amazon, Brian deployed a nine-figure online media and promotions budget to drive customer acquisition for AT&T Wireless–owning display, search, SEO, and email as well as pricing and merchandising for att.com/wireless. Brian’s previous roles focused on SEO/SEM, database marketing, customer strategy, market research, and managerial finance. Brian holds an MBA in Marketing and a BA in Economics from the University of Washington (Brian is a Seattle lifer). Online marketing, and three children keep him constantly in search of larger doses of caffeine.