Debbie Bookstaber

Debbie Bookstaber is the VP of Strategy and Business Development at The JAR Group. Debbie’s experience as both an affiliate manager and a top affiliate makes her uniquely suited for this role. Debbie has over nine years of experience in online marketing, business development, product management and affiliate marketing for brands such as Expedia and Travelocity. She won both the Travelocity Enterprise Award and the Expedia Horizon Award for her job performance. Debbie brings an understanding of media buying, search, social media and negotiation to affiliate engagements. Passionate about social media, Debbie started a successful product review site (www.mamanista.com), which was picked as one of six influential mom blogs by Playthings Magazine in February 2009. Mamanista.com generates revenue through affiliate marketing as well as traditional CPM advertising, and Debbie donates her earnings to charity. Debbie graduated from Yale University with a Bachelors and Masters in History.