Gary Allen

Gary has developed market-leading technology and earned a reputation for excellence in technology development by building some of the industry’s most effective media tools, including ConnectCommerce and i-Search, now part of DoubleClick’s DART suite, and AdGooroo’s unique competitive intelligence tools: SEM Insight, Natural Rankings Monitoring and Trademark Monitoring. Among Gary’s leadership roles in eCommerce and online marketing, he served as CTO at Performics, a leading affiliate marketing consultancy. Gary is also the former CEO of AdGooroo and served 30 of the world’s top 50 search agencies and major brand advertisers for whom he defined success metrics and extracted actionable findings from competitive search data.