Graham MacRobie

Graham MacRobie is President and CEO at Alias Encore, a publisher focused on helping companies increase highly qualified traffic to their websites through strategic acquisition of misspelled domain names. Prior to Alias Encore, Graham was founder, President and CEO at CitizenHawk. Graham believes that it is no longer sufficient for a company to just own the domain name that exactly matches their trademark because significant revenues are surreptitiously diverted to competitors through literally millions of “typosquatting” sites that seek to improperly capitalize on the accidental keystrokes of unsuspecting Internet users. Passionate about helping the good guys win, Graham is an expert on many forms of Internet-based fraud. At Alias Encore and previously, Graham has designed automated systems to detect fraud and practical business processes for large-scale fraud management. Affiliate programs, and the particular challenges that they present, have been an area of special interest for him.