Greg Hoffman (@akagorilla) is President of GregHoffmanConsulting.com, an agency specializing in affiliate program management, public relations and social media. GHC was nominated for a Pinnacle Award for Best OPM/Agency at ASW13. They have been voted Best OPM by ABestWeb for two years running. Greg is the host of Gorilla Radio, a podcast devoted to affiliates in the programs his team manages. He is also the creator of the Marketing Gorilla blog, which also serves as a resource to his affiliates. Greg has moderated 4 previous panels at Affiliate Summit.