Greg Hoffman (@akagorilla) is President of GregHoffmanConsulting.com, an agency specializing in affiliate program management, public relations and social media. GHC was nominated for a Pinnacle Award for Best OPM/Agency at ASW13. His team has been voted Best OPM by ABestWeb for three years in a row. Greg is a vinyl record lover, a tropical fishkeeper, a comic book collector and he writes with pencil to annoy his digital minded colleagues. Greg is the author of the 8-year-old Marketing Gorilla blog, which serves as a resource to his affiliates.