Jonathan is Founder and CEO of Yieldbot. Yieldbot technology creates marketplaces where advertisers buy real-time consumer intent flowing through premium publishers. Prior, Jonathan was Chief Strategy Officer of Offermatica (now Adobe Test & Target) for 2 years through its acquisition by Omniture. He has done SEM on behalf of leading brands in Auto, Finance, EDU & B2B and started his digital life as Founder and CEO of Vitaminlab.com. He has worked with over 75 businesses to better understand the intentions of their visitors and optimize digital performance including Amazon.com, Disney, Citibank, H&R Block, IBM, Intuit, Microsoft, Sears, Skype and T-Mobile.