Karen Garcia

Karen Garcia is a co-founder and CEO at GTO Management, an outsourced affiliate program management company. Karen has twelve years of experience in e-commerce and marketing beginning in 1999 with the development and management of the affiliate program for Shari’s Berries as well as their e-mail and print advertisement channels and SEO and SEM campaigns. Karen has consulted on and profitably managed dozens of affiliate programs on many different network platforms ranging from large national brands such as National Geographic and MediFast to niche merchants like BowlingShirt.com and MakeBeer.net as well as the conference, Blog World Expo. In 2009, she was nominated for an Affiliate Summit Pinnacle Award for Affiliate Marketing Advocate and the GTO-managed BowlingShirt.com program was nominated for Exceptional Merchant against industry heavyweights Amazon and eBay. She was awarded the 2009 ShareASale “Pay It Forward” Award for Industry Advocate for her work on the Advertising Tax issue.