Karen Garcia

Karen Garcia, CEO of the affiliate program management company, GTO Management, has fourteen years of experience in e-commerce and marketing. Beginning in 1999, Karen has consulted on and profitably managed dozens of affiliate programs on many different network platforms ranging from large national brands such as Shari’s Berries, National Geographic, MediFast and Weebly.com to niche merchants like BowlingShirt.com and OfficePlayground.com as well as the conference, New Media Expo/Blog World. In 2009, she was nominated for an Affiliate Summit Pinnacle Award for Affiliate Marketing Advocate and the GTO-managed BowlingShirt.com program was nominated for Exceptional Merchant against industry heavyweights Amazon and eBay. She was awarded the 2009 ShareASale “Pay It Forward” Award for Industry Advocate for her work on the Advertising Tax issue. She has served on the Board of Directors for the Performance Marketing Association for three terms and as Secretary for the board since halfway through her first term. She has spoken at Affiliate Summit East, Affiliate Summit West, Affiliate Summit Central, Performance Marketing Expo and AMDays. She has several published articles in FeedFront Magazine.