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Ken Dreifach

Ken Dreifach advises clients in advertising, marketing and privacy law, ranging from major online platforms, retailers and ESPs to innovative start-ups, helping each assess risk and devise effective, creative compliance solutions. Before joining ZwillGen, an Internet law boutique, he was General Counsel to a data marketing company and Chief of the New York Attorney General’s Internet Bureau, where he prosecuted consumer law violations. Ken has expertise in privacy laws such as COPPA, CANSPAM, FCRA and state consumer laws, and self-regulatory codes such as those of the DMA, NAI and WOMMA. He regularly engages with regulators, lawmakers and trade groups, serving, for instance, on DMA committees on data usage. Ken earned a law degree from NYU School of Law, and began his career as a judicial clerk for Hon. Phyllis Kravitch of the U.S. Court of Appeals for the Eleventh Circuit.