Lisa Picarille is an online content strategist, who focuses on online marketing, branding, and social media. She is the co-founder of www.mycontentpro.com and is also currently co-authoring a book with Jim Kukral. Lisa teaches Internet marketing classes for USF Online. She also co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins. Previously, Lisa was the Publisher and Editor-in-Chief of Revenue Magazine. She is a veteran journalist who began her career as a professional sports writer in Boston and has headed the news departments of major high tech news organizations including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld. She is the 2008 winner of LinkShare’s Golden Link Award for Most Vocal Performance Marketing Advocate, winner of Affiliate Summit’s Pinnacle Award for Affiliate Marketing Advocate for 2011 and a frequent speaker at industry conferences.