Marcus Nelson is a recovering entrepreneur, adviser to startups, and Director of Social Media for salesforce.com. His many hats at the company include social media engagement, company spokesperson, and blogger. In his spare time, Marcus rummages through Radian6 graphs, massages messages in CoTweet, and occasionally looks at bit.ly for link love conversion. Past adventures for Marcus include co-founding UserVoice, a customer feedback service, Superstarch, a web strategy & design consultancy, and developing a hyper-local citizen-journalism blog called CitizenWausau. In the ’90s, Marcus and his twin brother Angus, smuggled Bibles into the former Soviet Union, joined J.Crew as catalog models, and later founded the first Internet cafe in Central Wisconsin.