Maribel Sierra is Director in the Global Social Media & Communities team at Dell, tasked with leading Dell’s Social Media Listening and Engagement Strategy, of which the new Listening Command Center is part of. She has served for 10 years at Dell across multiple roles, from operations, to supply chain to call centers. Her experience leading through Global organizations, influencing strategy and direction through a matrix organization, and strong process oriented training, had been instrumental to help embed social media listening across the fabric of Dell. Work that has been recognized in multiple publications like Forbes, Mashable, and ZDNet and won the Open Leadership award from Altimeter, Bee Awards, CeBit innovation award in Australia and others. She is passionate about her vision of empowering team members across Dell to listen real time to customers‘ needs, opinions, recommendations, etc and to participate in their conversations, for long lasting relationships. Maribel has an undergrad of Industrial Engineering from Northeastern University, a Masters in Engineering from MIT and an MBA from Sloan-MIT.