Peter Marinello

Peter C. Marinello is the Director of the National Advertising Review Council’s (“NARC”) Electronic Retailing Self Regulation Program (“ERSP”) and a Vice President of the Council of Better Business Bureaus, Inc. (“Council of Better Business Bureaus, Inc.”). Before joining NARC in July 2004, Peter had been the Associate Director at the National Advertising Division of the CBBB (“NAD”) since 2000 and a Senior Staff Attorney with NAD since March of 1993. Peter has written over 750 self-regulatory decisions on various advertising topics and products involving traditional and direct response advertising. In the course of his work, Peter has addressed issues pertaining to new media, dietary supplements and nuclear energy, among others, and has spoken on behalf of the NAD and ERSP at a number of trade conferences and workshop seminars throughout the country. He has also been the author of a number of articles regarding advertising self-regulation in various trade publications.