Welcome to the Real Deal - the Official Newsletter of Affiliate Summit. Please white list realdeal@affiliatesummit.com to ensure that your weekly copy will make it to your inbox.
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Articles in the Affiliate Summit Real Deal newsletter are the opinions of the author and may not necessarily reflect the views of the newsletter, or its owners. The Affiliate Summit Real Deal newsletter always welcomes opinions of an opposite nature.
Read past issues of the Affiliate Summit Real Deal newsletter in the newsletter archive.
Topics in this issue:
- Affiliate Summit Preview Call: Niche Affiliate Programs and AdSense Affiliates
- Double-Dipping the Affiliate Chip
- Ask Shawn Collins: My E-mail Open Rate Stinks
- Affiliate Marketing Classifieds and Other Stuff
- Where to Send Material for the Attendee Bag Sponsorship
First up will be Stephanie Schwab, Vice President of Converseon and Dave Williams, Manager of E-Commerce for the Science Education Affiliate Network.
Stephanie and Dave will discuss "Building a Multi-Brand Niche Affiliate Program," the subject they'll be covering in a case study presentation at Affiliate Summit 2006 East.
Science Kit, who is partnered with affiliate management agency Converseon, built an in-house program where all of their brands live together in a "mini-network," the Science and Education Affiliate Network (SEAN).
The second part of the call will be focused on Kevin McCormick, Owner of DressKevin.com. Kevin will talk about the use of Google AdSense and other affiliate advertising to monetize his popular site.
DressKevin.com is the world’s first Internet "reality site" where thousands of armchair fashion experts visit this online wardrobe daily to help Kevin decide what he should wear for upcoming real-life events and activities. In just six months of operation, DressKevin.com attracted over one million unique visitors and an average of more than 30,000 visitors a day.
So block out one hour of your day on April 20th, and register for this free conference call at http://www.AffiliateSummitPreview.com
The first and second Affiliate Summit Preview Calls are available for download or streaming on the Internet. Click the links below to hear the first two calls:
If you are not familiar with this situation, where some former CJ employees were playing the affiliate game while collecting a CJ paycheck, it's been covered ad infinitum by industry bloggers, including David Lewis, Vinny Lingham, Lisa Picarille, and Adam Viener.
As reported by David Lewis in late January, "The Rumour Mill has it that three top account managers left CJ this week to avoid enforcement of a policy forbidding them to have affiliate sites of their own."
Since then, affiliates have been simmering privately and publicly about the issue. According to an article in Revenue Magazine, the three CJ employees to walk the plank were "Chad Darling, an account representative for many affiliates; Andy Powell, who didn't work with publishers but was part of the search management team; and Don Batsford, a CJ employee, who joined the company when it acquired Be Free."
Continued at http://www.affiliatetip.com/blog/archives/
doubledipping_the_affiliate_chip.html
A: There are a whole bunch of factors that contribute to your e-mail being opened by people on your list. Many of the issues are related to whether your e-mail is even being delivered to the subscribers in the first place.
You want to be sure that the people joining your list are indeed interested in receiving your newsletters or other communications. So it's 100% taboo to just add e-mail addresses to your list. At a minimum, the recipients of your e-mail should have taken it upon themselves to opt-in to receive your e-mail.
Even better, you should have it set up so that they have to double opt-in. This is a process where any new subscribers receive an e-mail that requires that they confirm their request to join your list. Otherwise, they will never get your mailings.
When you send your confirmation e-mail to the subscribers, ask them to "white list" your e-mail address, so it will reach their inbox. Otherwise, some systems such as AOL and Hotmail may never deliver your e-mail to subscribers, even though they really want to receive it.
With that part out of the way, now you've got to concern yourself with getting each e-mail delivered to your subscribers.
Continued at http://www.affiliatetip.com/blog/archives/
ask_shawn_collins_my_email_open_rate_stinks.html
Affiliates :: Discover supportive affiliate forums, filled with great ideas and discussions. Affiliate Managers :: Promote your program in the forums. All :: Find the latest blogging tips and tools in our new blog marketing forums. Visit the 5 Star Affiliate Marketing Forums today.
Affiliate Buyer's Guide - Submit Your Listing
The Affiliate Summit 2006 East conference program will include a buyer's guide for affiliate marketers. The affiliate buyer's guide will be a comprehensive directory of vendors that provide products and services to affiliate marketers. Submit a listing to the Affiliate Buyer's Guide at http://www.affiliatebuyersguide.com. Deadline for submissions is May 31, 2006.
Grow Your Business -- Outsource Your Design
You only have 24 hours in a day -- Use it to grow your business and outsource your design to me. Be it a quick website redesign, eye-catching banner ads, or a new website, I am ready to help you succeed. Contact Barb today at http://www.xerraire.com/contact.html. More details at http://www.xerraire.com
Join the Affiliate Summit Social Network
Attendees of the Affiliate Summit conferences are entitled to a membership in the Affiliate Summit Social Network. This is a place to make connections with industry colleagues before, during and after the Affiliate Summit shows. Register now at http://network.affiliatesummit.com/.
Payless Shipping Upgrade with $35 or More Purchase
Hot offer - free shipping upgrade with any purchase of $35 or more. Offer good through 4/16/06. Join the Payless.com affiliate program at http://www.affiliatetip.com/display.php?pid=1203
Double Your Snapfish Commission by Doubling Your Sales
We have a doubly nice promotion for April to announce to you. DOUBLE your sales from March and we'll DOUBLE your April commission. To help you promote Snapfish, we have some amazing coupons coming out in April - stay tuned for more details in this weeks newsletter. Visit the Snapfish Affiliate Blog for more information.
All material must be received by June 23 to make it in the bags - no exceptions.
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