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Rus Sarnoff

For the past decade Rus Sarnoff, founder of Integrated Marketing, has been helping clients navigate the evolving landscape of Direct Response marketing. Moving from a successful career in television production and broadcasting (credited with more than sixty series and specials) he pursued his interest in consumer trends by re-focusing his creative skills and talents to direct response marketing. Rus’ ability to craft competitive strategies and tactics and develop new business for his clients within most every vertical in the direct-to-consumer marketplace has earned him a reputation as a highly-respected marketer and industry thought leader.

With a broad roster of clients, expansive network of relationships, membership on industry committees and trade organizations, Rus brings unique insights and vantage point to emerging trends and technologies, regulatory issues, and new business opportunities.


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