Originally from San Juan, Puerto Rico, Sylvia is a seasoned marketing professional with over 15 years’ experience. She has proven herself to be both a competent manager and strategist, dealing with complex, multi-tiered teams and formulating long-term strategic account plans for business-to-business, business-to-consumer, and non-profit organizations. She currently oversees the MediaTeam at AREA203, going above and beyond to position the Agency as one of the highest-ranked Digital Marketing firms nationwide. Sylvia recently led a well-received panel on The Importance of Communication Flow at the Affiliate Summit West 2012, focusing on the value of building and maintaining relationships through positive, consistent communication in the digital marketing landscape. She firmly stands by The Four ‘M’s, her very own breakdown of the definition of successful relationships: Monitor, Motivate, Manage, and Mentor.