Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners (a firm that improves website conversion rate via conversion-focused redesign blueprints, landing page testing, and ongoing support for internal optimization teams). In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 19 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Sears, Google, Expedia, eHarmony, Canon, Nestle, Symantec, Intuit, Yahoo! and many others have benefited from Tim’s innovative perspective. Tim is a highly-regarded keynote speaker and presenter at industry conferences worldwide. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications such as ClickZ, MarketingLand, WebmasterRadio.fm, and Website Magazine.