There was a keynote presentation by Sara Levinson, who is on the Board of Directors, Harley Davidson, Macy’s Inc., and CafeMom at Affiliate Summit East 2012, which took place August 12-14, 2012 at the Hilton New York in New York City.
Sara Levinson has forged a distinguished career working with several of the world’s leading brands, companies that enjoy recognizable and powerful consumer loyalties. Her board experience includes a diverse group of Fortune 500 companies and startup Internet businesses.
The Fortune 500 companies, where she has served as a member of the Board of Directors for over a decade, include highly respected brands, Macy’s and Harley-Davidson. She has also served on the boards of Internet companies.
She is a board member of CafeMom, the popular social network for mothers, where she previously served as Chairman and Chief Executive Officer. And she serves as an advisory board member with startup the Flow.net.
Previously she served on the board of KickApps. In operating roles, Sara was the President of the Women’s Publishing Group, Rodale Inc, overseeing some of the largest publishing brands in the health and wellness category, including Prevention Magazine and the South Beach Diet books, among others.
She was President of NFL Properties Inc, the marketing, licensing and sponsorship division of the NFL, representing the NFL and all 32 teams. She was named the first “Woman of the Year” by Women in Sports and Entertainment. While at the NFL, Sara introduced fan development programs to expand the NFL’s fan base, creating local flag football leagues to involve young fans in the sport, marketing to women and casual fans nationally, for the first time in the League’s history. Under her leadership, Advertising Age named the NFL as the Promotional Marketer of the year, recognizing the NFL’s innovative promotional efforts with women and kids.
Sara has also served as the President of MTV, Music Television, and has held roles at MTV Networks such as Executive Vice President in charge of new business at MTV, Nickelodeon and VH1, and as Executive Vice President in charge of business operations at MTV. During her tenure at MTV, she directed the network’s global expansion with the launches of MTV Brazil, MTV Asia (introducing MTV into over 2 dozen countries in Asia), MTV Japan and MTV Latino (Spanish language MTV covering the entire continent of South and Central America). She also served on the board of MTV Europe and Comedy Central’s predecessor, The Comedy Channel. She is responsible for bringing MTV Latino, a one-hour MTV program to Spanish language network Telemundo, in the 1980′s.
She has also worked at Doyle Dane Bernbach advertising agency as an account executive. And she began her marketing career in media at Showtime Entertainment in the late 70′s, starting in the cable business ‘before cable was cool.’
She currently serves on the Advisory board of National Resources Defense Council’s (NRDC) environmental magazine, On Earth. She graduated from Cornell University with a BS degree and from Columbia University with MBA in marketing and finance.
More details on Affiliate Summit at http://www.affiliatesummit.com/.