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  • January 27, 2020
  • January 29, 2020
  • Las Vegas
  • Paris Las Vegas Hotel

40.7405° N, 73.9832° W

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  • Stream
    • Influence
10:00 AM
  1. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass
    The landscape of influence is maturing, from measurement to formats, and business processes. Learn where the industry is going, what the key drivers are, and what the future holds as influence becomes an increasingly valuable marketing channel.
10:30 AM
  1. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass
2:00 PM
  1. Influence; Show floor Influence zone
    50 mins
    • Influence
    • VIP Pass
    Brands and influeners each have thier own differing perspectives on how sponsorships should be done. Hear from both on best practices, and learn what makes a successful collaboration.
3:00 PM
  1. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass
    As a marketer, influence can be complicated. Between formats, campaign goals, and influencers, it can resemble brand marketing, content marketing, as well as performance marketing. On top of that, the algorithms change daily. Learn the fundamentals on how to approach and build campaigns, along with actionable insights on how to execute for any type of brand or goal.
3:30 PM
  1. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass
    Beyond just booking a sponsorship, working with Influencers requires a collaborative approach. Often the qualitative and creative elements can drastically impact the outcome of a campaign. Get the inside view on how to work with influencers to combine thier own style with your brand messaging and goals.
4:00 PM
  1. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass
    As a Creator, you are much more than just your follower count. Learn how to determine your content packages, define your style and aesthetic, and map those to find the best brand partnerships, along with other ways to monetize your influence.
4:30 PM
  1. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass
    Creators and influencers know their content and thier audience, while brands have their messaging and campaign goals. Learn how to work with brands and find alignment to make each sponsorship succeed for both sides. From contracts to deliverables, payment terms to collaboration process, we will break each step down and give you a framework that any creator can use.
10:00 AM
  1. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass

    Listen in as Matt Frary, Chief of Chaos at SmarterChaos and Founder of Webfluential US, discusses with leading internet brands in a panel-styled discussion the real down-and-dirty about running influencer campaigns and how easy or difficult it has been to grow a brand using influencers.  It's a buzz-word right now, but does it work, what are the top tips to getting influencers to work with your brand, and is it easy or difficult to manage one of these campaigns?  How can you be easier.  Learn from brands like Manscaped, Fab Fit Fun, Trendy Butler, and others.

2:00 PM
  1. Influence; Show floor Influence zone
    50 mins
    • Influence
    • VIP Pass
    Social platforms are always evolving and new formats are coming into popularity, specifically with a younger generation. Learn from some of the youngest and most influential creators on TikTok, Instagram, and others on how they are using live video and new apps to engage their audiences.
3:00 PM
  1. Influence; Show floor Influence zone
    50 mins
    • Influence
    • VIP Pass
    The new hype is all about nano and local influencers but just because engagement rates are better when smaller doesn't always mean it makes sense. Context and focus is everything. This panel will talk through some real world examples of hyper local and niche campaigns and how they match opportunities to thier specialization.