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Jul 14, 2021

Emerging Trends in Publishing You Can't Ignore

Bethany Cowan

Given everything going on in the world with the still-ongoing COVID-19 pandemic, it's safe to say that the world of publishing has changed dramatically in the last year.

That, in essence, is what How to Crush Your Content & Commerce in 2021 — 13+ Takeaways from the Biggest Publishers in the U.S. is designed to take a closer look at. Disruption is only a bad thing if you allow it to be. Sometimes, it's an opportunity to pivot towards a much more prosperous future. That may very well be the situation that we're seeing play out right now, and this report dives deep into both the story so far and where everything may be headed moving forward.

Entering the "Brave New World" of Publishing

All told, "How to Crush Your Content & Commerce in 2021 — 13+ Takeaways from the Biggest Publishers in the U.S." takes a look at a number of important trends. Here are two you can go implement now:

Consumer Consciousness
Consumers are becoming more conscious of the impact of their dollar, and those savvy brands that understand this will be the ones that position themselves for success in the years to come.

Content Overwhelm
Also under examination is the fact that people are feeling overwhelmed with content options these days - but at the same time, competition isn't nearly as high as it seems. Those publishers who spend the time to do legwork for the reader - to give them real answers to the legitimate questions they have - will earn those clicks and ultimately, the dollars that come with them.

Want to catch the rest of the trends?

c&c


Our latest report, How to Crush Your Content & Commerce in 2021 — 13+ Takeaways from the Biggest Publishers in the U.S. unpacks how to :

  • Adapt to new consumer behavior

  • Navigate Google algorithm updates

  • Optimize your content and boost conversions in 2021

  • Distribute your content better in 2021 

  • Create healthy relationships with partners and competition

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