I often come across syllabi for college marketing courses that cite articles, posts, and books I’ve written, and the content is usually pretty dated. That got me thinking about the state of digital marketing and higher education. Tools and techniques evolve rapidly, and the things we learned just a year ago can be woefully obsolete now. Now don’t get me wrong. I don’t think there is a real argument of conferences vs. college. After all, when you get a Networking Plus pass for Affiliate Summit East 2013, you’re only paying $549 to sit in on a number of classes, as well as dozens of hours of educational sessions on video, as well as access to the nearly 100 strong speaker faculty and thousands of affiliate marketers who are working on this stuff day in and day out. Plus, the latest information at Affiliate Summit is delivered in three days. Not a semester. On the other hand, college tuition is a crazy, big expense with access to a handful of instructors who have one foot in the classroom and one foot in real business (at best). And it’s pretty rare for a lot of the people around you on campus to have 5, 10, or 15 years of experience in the stuff you’re learning about. But college does provide a valuable learning foundation and the parties are better.