Ntiedo (NT) Etuk will be a keynote speaker at Affiliate Summit East 2012 on Tuesday, August 14, 2012 at the Hilton New York. Born of a Nigerian architect and a Bahamian doctor, Ntiedo (NT) Etuk’s story starts with a dream to build big and the need to give back. Fast forward to a successful career at some of the country’s largest corporations when Etuk made the fateful decision that what he would build is a global company that would fundamentally change the way kids learn. While volunteering in the Big Brothers Big Sisters program in Delaware, Etuk discovered from a student he was tutoring in algebra that he simply wasn’t having any fun. That struck a chord. Etuk realized the biggest problem in education was not class size, or teacher proficiency, or even facilities; it was that students weren’t engaged. Learning wasn’t fun. That’s when he decided to start DimensionU (formerly Tabula Digita), an education company built on the premise that students are the true customer in education and that to provide them with an experience that excites their love of learning you have to match the teaching of key skills (math, literacy), with interesting formats (video games) and compelling, relevant rewards (pride, social status, and even the opportunity to earn their next iPod). DimensionU is the company behind the award-winning DimensionU Learning System – a universe of multi-player educational video games where students learn, practice, compete, and collaborate, globally, in core K-12 subjects including math, literacy, science and history. Millions of games have been played in DimensionU in homes around the world and in some of the nation’s largest school districts including New York City, Chicago, Broward County (Fort Lauderdale), Dallas, and Orange County (Orlando), with independent university studies showing that students using the system increase scores up to two letter grades. DimensionU has reinvented the way students consume information and has motivated them to learn. In DimensionU students play with or against each other in games they consider fun, and as they complete in-game academic tasks, students earn virtual prizes or even spending money that they can redeem for favorite in-game items or products at their favorite stores. In the case of the cash prizes, the more lessons they learn, the more money they can earn and save, giving them a real-life incentive to continue on and to elevate their studies while still having fun! Prior to founding DimensionU, Etuk worked for a number of years managing the creation, implementation and analysis of various disruptive consumer products for Bank One and Citigroup. At Citigroup, he was a member of the Payment Innovation Team, a Research and Development group responsible for the creation and implementation of concepts projected to generate $100 million in profits. At Bank One, he was responsible for the analysis and implementation of initiatives generating over $100 million in annual revenue. He has also worked with the management consulting firm, McKinsey & Company.