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Jun 16, 2014

Performance Marketing Summit Denver 2014 Recap

Shawn Collins
The Performance Marketing Summit took place yesterday in Denver, CO at the History Colorado Center, and it was a lot of fun to hold the first Affiliate Summit event in Colorado. PMS Denver 2014 334 The Performance Marketing Summit was limited to 100 people and a few sponsors (thanks Media Breakaway, LeadsPedia, and Planet Fulfillment!), and we fit in an agenda with lots of networking and sessions into just one day. PMS Denver 2014 346 There was a networking breakfast during check-in for attendees to get energized and talk shop. PMS Denver 2014 349 Then Emcee Dave Taylor kicked things off, followed by a series of 18 minute solo sessions. PMS Denver 2014 353 Morning topics covered included communicating with affiliates, compliance strategies, avoiding tech nightmares, global expansion, and measuring ROI. PMS Denver 2014 373 The early sessions were followed by a networking luncheon. PMS Denver 2014 379 The afternoon featured another series of educational sessions on affiliate recruitment, video marketing and email, FTC disclosures, content and affiliate marketing, and profiting from affiliate traffic. PMS Denver 2014 400 We also brought back speed networking at this Performance Marketing Summit for the first time in years. PMS Denver 2014 390 The day wrapped with a networking cocktail hour. It was great to see all of the vibrant conversations going on among the attendees. PMS Denver 2014 413 Check out the slides from Performance Marketing Summit Denver 2014. PMS Denver 2014 420 Thank you to everybody who came out, the speakers, the sponsors, and the History Colorado Center for a fun and productive day.
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