The Cambridge Analytica scandal has cast a spotlight on psychological targeting in recent months. We are really excited to announce Dr Sandra Matz as our final keynote at #ASE18 (https://affiliatesummit.com/events/ase18/) who will be talking on how psychological targeting can be implemented in an ethical way, and how effective is it in the context of digital marketing. Dr Matz’s keynote session (https://affiliatesummit.com/speakers/sandra-matz/) will take place at 11.00 am on the first day of Affiliate Summit East 2018. Note: Those with a VIP Pass will also have access to the exclusive Q&A session with DR Matz. (image 99) More details on Sandra Matz: Combining methodologies from psychology and the computer sciences, her work explores the question of how insights about people’s psychological profiles (e.g. personality) extracted from their digital footprints (e.g. Facebook Likes) can help individuals and businesses make better decisions. Dr. Matz works with business around the world and is a frequent keynote speaker for established organizations and institutions, including Microsoft, Trivago, or the European Commission. She was named one of the DataIQ’s 100 most influential people in data-driven marketing in 2015 and 2016, and was recognized as one of the 30 top thinkers under 30 by the Pacific Standard Magazine. Her work has been published top-tier journals such as Psychological Science, the American Psychologist and PNAS, and has attracted worldwide media attention from outlets like the Independent, the BBC, CNBC, Wired, Business Insider, the Washington Post, the Chicago Tribune, and the World Economic Forum. Be sure to come to this keynote to learn more about psychological targeting: how it works, how effective it is, and how can we use it (ethically).