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Apr 10, 2005

Search Engine PPC Benchmarks for Affiliate Marketers

Shawn Collins
KowaBunga! and MarketingSherpa are teaming up to put on a teleconference on SEM benchmarks for affiliate marketers. It’s taking place Wednesday, October 12, 2-3 pm ET / 11am-12pm PT. you can register for free at http://blog.kowabunga.com/archives/2005/09/marketingsherpa.html The teleconference will be presented by Anne Holland, President of MarketingSherpa (and keynote speker at Affiliate Summit 2006), and Rachel Honoway, VP of Sales and Marketing forKowaBunga! This teleconference is based on the findings from MarketingSherpa’s new report: Search Marketing Benchmark Guide 2005-2006: SEO & PPC Tactics & Results Data. You will find out what 187 real-life merchants and 589 affiliates have to say about the following questions: Should you worry about affiliates using search engine arbitrage? Should affiliates and resellers be blocked from advertising under certain keywords? Which of the so-called second-tier and niche search engines are worth testing? Also find out what 3,271 marketers reveal about their search marketing budgets, PPC & SEO results, click rates, cost per click, and conversions from search engine traffic.
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