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The trends shaping affiliate marketing in 2019

Kevin Edwards, Global Client Strategy Director, Awin

Every week, we will be releasing different articles featuring in our previous Feedfront Magazine.

This week, Kevin Edwards, Awin's Global Client Strategy Director gives us a whistle stop tour of the trends set to shape affiliate marketing in 2019.

"A key focus in the coming months should be how affiliates are expertly placed to communicate a clear value exchange to consumers. With the need for brands to build transparent and trusted relationships with their customers, they will realize that affiliates have substantial and engaged user bases"

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