(https://youtu.be/T3v1BrPm7Ok) The keynote from Larry Kim took place July 31, 2017 at the New York Marriott Marquis in New York, NY. Larry covered unusual strategies and tactics for using social media ads on Facebook and Twitter. Shawn Collins and Missy Ward, founded Affiliate Summit in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers. Since then, the Affiliate Summit Inc. brand has grown to include Performance Marketing Summit, FeedFront Magazine, GeekCast.fm, AffStat.com and ReveNews.com. Attendees at Affiliate Summit events break out into six main categories: affiliate, affiliate management, advertiser, OPM/agency, solution provider, and network. Affiliates typically account for about a quarter of attendees at Affiliate Summit.