Nov 28, 2019

AM Days at #ASW20: How to Identify and Recruit Content Affiliates

Geno Prussakov

Today, I'd like to introduce one stellar AM Days instructor to you. His name is'Wade Tonkin'and he heads up affiliate marketing programs at

During AM Days workshops at #ASW20, he is going to lead a workshop called "Identifying and Recruiting Targeted Content Partners" on January 27th, 12:30pm - 3pm.'


All affiliate managers are under pressure to reduce dependency on traditional 'affiliates' like coupon and cashback sites and drive more incremental sales. There is more to having a successful content affiliate strategy than just being reliant on what your affiliate network brings you. To truly scale you need to be able to identify content partners that have access to, and more importantly trusted relationships with your shoppers and build a process that lets you reach out to them at scale.

In this interactive workshop, Wade Tonkin will share tools and tricks to help you identify the right partners for your brand, and effective outreach strategies to engage and recruit content partners who can drive significant incremental sales.

Every attendee of this workshop will walk away equipped with knowledge based on practical hands-on experience with a variety of industry leading tools and techniques for identifying targeted partners for your brand. You will also learn the best approach for both automated and manual outreach to acquire targeted, high value partners that fit your brand. You'll leave the session ready to undertake successful recruiting campaigns!

Spaces in this workshop are limited and are filling up fast!


Wade Tonkin

Senior Affiliate Manager,'Fanatics

Wade Tonkin has been managing affiliate programs since 1999. He's currently the Senior Affiliate Manager at Fanatics, running a team that oversees affiliate programs for 30 + ecommerce sites including,,,,', and as well as for pro and college sports teams including the New York Giants, Chicago Bears, Kansas City Chiefs and more. Wade has been recognized as aWin/ShareASale Advertiser Team of the Year for 2018, a 2 time AvantLink Affiliate Manager of the Year and is a two time Exceptional Merchant Pinnacle Award Winner with Fanatics. Wade lives in Orange Park, FL with his family and enjoys OrangeTheory workouts and Trail Running.