If you're an affiliate, affiliate manager, or even an online merchant - you experience the same issues - you have a limited time to maximize the event.
You have 2 days at Affiliate Summit, and you need to use your time wisely, meet the right people, and help you and your company achieve your goals.
Our recommended partner PlatformPay.io has brought a fresh approach to side-events, and we're all for it.
PlatformPay.io helps online advertisers maintain compliance while creating tailor-made (and clearly disclosed and defined) membership programs so they can scale their subscription revenue with
confidence – creating a loyal customer base, and long-term stable ongoing revenue for their business.
Affiliate Summit first featured PlatformPay.io as a Case-Study for Affiliate Summit West - for their stand-out effective use of the Meet Market tables to drive business.
And we asked them to share their best tips for how to maximize your time at Affiliate Summit East.
1. Make it a WIN for your client, BEFORE the event.
Most people try to meet as many people as they can at the event, but if you have a general game plan BEFORE the event, that can be a key driver of business.
Especially for partnerships. One or two key relationships or conversations can make all the difference, and make the entire show worthwhile.
So deciding before hand, who you want to help or what business can be done BEFORE the event - this is key. Then you can drive your meetings forward and connect the pieces you need.
2. Decide how you want to be SEEN, and what that can do for your business.
Your activities at the event will determine how people see you (and what could set the stage for more business to come).
Are you a connector? And there to expand the business further?
Or are you more there to drive things forward, and have follow up meetings in person (to really get things over the finish line).
In person meetings are always the best, and how people remember you will carry forward (likely until the next Affiliate Summit in Vegas 2027).
3. Choose your side events wisely.
Business happens during the day, but where deals really get done is the evening. People are more relaxed, can kick back, and speak more freely.
That's where the real business gets done, and the decisions are made.
Just as important as the main event during the day, the side-events are usually tailored specifically for those in a particular industry.
PlatformPay.io is hosting their private Merchant Mixer, taking place on Sunday July 26th at 7pm EST.
This helps to set the stage, make the right connections (especially if you are an online retailer, or in the payments industry), and maximize the rest of your trip while you're in NYC.
We highly recommend PlatformPay.io's Merchant Mixer, and encourage you to view it here.
And we look forward to meeting you as well at Affiliate Summit East this July 27 - 28 in New York!
This blog is with thanks to PlayformPay.io
