100 US Advertisers Share how their Partnership Marketing Channel Strategy has Developed over the last 18 Months
The advertisers have spoken… and partnership marketing has changed a LOT in the last year and a half.
We set out to understand what they’re spending on affiliates and partners, and how that’s changed since before the pandemic.
For the first time ever, we finally have clear-cut data on:
How advertisers reward their partners
How much marketing spend is dedicated to the affiliate channel
What kinds of partners are the most valued and drive the most revenue
What key performance indicators advertisers use to measure channel performance
The results are in, and they may surprise you.
We spoke with experts from Partnerize, Buyagift, Lovehoney, and Footlocker to get their insights into these unique findings.
Grab this report so you can:
Compare your marketing spend to that of over 100 global advertisers
Target high-value and revenue-driving partnerships
Optimize and track the channel using only the essential KPIs
Stay competitive by offering the best commission structure out there
This report is sponsored by Partnerize.
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