eCommerce in a "Cookieless" World
It’s already happening — Apple’s Safari and Mozilla Firefox have given third party cookies the boot, with Google Chrome racing to phase them out by 2022.
What does this mean for eCommerce? How does it affect affiliates, networks, publishers and advertisers?
Basically, everything changes — from tracking and monitoring sales to conversions and attribution across the entire user journey.
The new “cookieless” world comes with some BIG challenges. We spoke with experts at Partnerize, Impact, CJ Affiliate, and Rakuten Advertising to understand their approach to winning in a cookieless world.