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Lead generation is a fast-growing component of the performance marketing ecosystem. According to Statista, global marketing investment in lead generation reached $3.3B in 2023, and the market is expec ... -
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This year has brought big shifts for publishers, with changes reshaping traffic dynamics and requiring fresh strategies for growth. To understand how publishers are adapting, we conducted a survey fol ... -
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Affiliate marketing is a booming industry, with over $10B in annual investment and an $80B impact on retail sales. Yet, clear, reliable insights on its latest trends and dynamics remain surprisingly e ... -
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Meet the Top 25 Publishers Redefining Affiliate Marketing Affiliate Summit has always been about one thing: bringing the best in the business together. If you’re ready to scale your program, break int ... -
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Gone are the days of slow-moving strategies. What once required little adaptation now demands constant innovation, with new platforms, devices, and channels emerging at a breakneck pace. Staying ahead ... -
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AI is rewriting the rules of product discovery - and the affiliate marketing industry can't afford to fall behind. Our latest report, The Great Re-Route: AI’s Takeover of Product Discovery, brings tog ... -
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Lead generation has become increasingly important in affiliate marketing. This report, made up from survey results of lead generation-active marketers, reveals an industry at a pivotal transformation ...
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