Lead generation has become increasingly important in affiliate marketing. This report, made up from survey results of lead generation-active marketers, reveals an industry at a pivotal transformation point. Despite regulatory challenges, budget constraints, and quality concerns, the overwhelming majority of companies are increasing their investment in lead generation. 

Those who are actively running lead generation programs represent an industry that’s constantly learning, testing, and refining its approach to create more meaningful connections between brands and the customers who need them. Our insights highlight key areas of investment and their implications.

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