The Data Behind Single and Multi-Publisher Customer Journeys (and how to maximize your publisher relationships)
The customer journey has gotten… complicated.
Traditional marketing funnels imply a smooth transition from awareness to purchase — but experienced marketers know it’s never that simple.
The path to purchase can be messy, which is why Google called it the “messy middle.”
Translation: don’t put all your eggs in one publisher basket.
You need to diversify and maximize your publisher relationships, and you need the data to do it.
CJ Affiliate analyzed data from across their entire network, and discovered how publisher interactions affect key performance indicators.
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(Spoiler: the impact is huge. Don’t miss out on these insights!)
Grab this report so you can:
Leverage the opportunity in complex buyer journeys
Compare single-publisher and multi-publisher results
Retain and win customers
Get advice from top publishers on forging the best partnerships
Stay competitive in a rapidly changing industry
When it comes to getting and keeping your customers’ attention — the competition is fiercer than ever. If you want to get ahead, leveraging publishers in the “messy middle” is the key.
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