Affiliate fraud has become one of the fastest-growing threats across performance marketing, impacting traffic quality, attribution, compliance, media efficiency, and advertiser trust. As AI-generated engagement, fake users, invalid traffic, and increasingly sophisticated fraud tactics continue to evolve, brands, networks, publishers, and platforms are under growing pressure to improve verification, transparency, and accountability across the ecosystem.

This briefing explores how the industry is responding to modern fraud risks, where current safeguards are failing, and what trusted performance marketing could look like moving forward. Combined with curated networking before and after the content, it creates a rare environment for honest conversation and practical insight you won't find anywhere else on the affiliate calendar.

This session will be held at ASE26 - you must have a ticket to attend. 

Register now to join this session. 

When

 July 28 - 13.00 – 15.30, Lead Gen Stage

Who It’s For 

  • Brand and advertiser leaders with significant affiliate spend

  • Affiliate networks, tracking, and lead-generation platforms

  • Publishers, media buyers, and agency performance teams

  • Compliance, risk, and fraud-prevention specialists

  • Attribution, traffic-verification, and ad-fraud intelligence providers

  • Data and analytics leaders shaping traffic-quality strategy

 Agenda: 

The Trust Gap: Why Performance Marketing Has a Data Integrity Problem
Rich Kahn, CEO & Co-Founder, Anura

  • Why marketers increasingly question their data
  • How AI is accelerating fraud and distorting performance signals
  • The growing gap between reported performance and business outcomes

The Journey of a Click: Lessons from Processing 1 Million Monthly Clicks
Arun Tripathi, CEO, Axad Capital

  • What a million monthly clicks reveals about traffic quality
  • Lessons from processing affiliate click data at scale
  • Practical takeaways for auditing your own traffic

Maintaining Trust: How Fraud Affects Your Reputation
Mike Zaneis (TAG) & Tracy Volker (IntegriShield), moderated by Anura

  • What percentage of fraud is acceptable
  • How AI is changing industry expectations
  • How affiliates use IntegriShield and TAG to win brand trust

How to Stop Fraud Without Sacrificing Growth
Greg Dobak (Standard Information) & Valeriy Zeltzer (EPCVIP), moderated by Anura

  • How to scale affiliate programs without opening the door to fraud
  • Whether AI makes email deliverability harder or easier to manage
  • A real-world case of preventive spend saving six figures

 

Executive Debate: Building a Profitable, Compliance-Driven, Fraud-Proof Affiliate Program in the Era of AI
Rich Kahn (Anura), Curt Frieden (Everflow), Mike Zaneis (TAG), Jake Dearstyne (Optizmo), Arun Tripathi (Axad Capital), moderated by Anura

  • Who is responsible for preventing fraud: affiliate, brand or publisher
  • Practical steps to improve transparency and accountability
  • A prediction for affiliate marketing in 2027

 

In collaboration with Anura.io

Anura sponsor