The B2B Partnership Forum is an invite-only gathering for the companies redefining partner-led growth in SaaS, fintech, and B2B services. Bringing together the entire B2B partner ecosystem - brands, networks, platforms, and agencies - this is the only room where leaders openly discuss how AI, discovery, attribution, and profitability are reshaping revenue acquisition in 2027.

Combined with curated networking before and after the content, this forum creates a rare environment for honest conversations, meaningful connections, and practical insights you won’t find anywhere else on the affiliate calendar.  

This session will be held at ASE26 - you must have a ticket to attend.
Register now to join this session. 

When

 July 27 - 14.30 – 16.00, Marquis Ballroom – 9th Floor

Who It’s For 

  • B2B Affiliate & Partnership Managers 
  • SaaS, Fintech & Services Product Marketers 
  • Revenue, Growth & Demand Gen Leaders 
  • Agencies and networks supporting B2B brands 
  • Founders building scalable partner-led acquisition models  

Who You'll Hear From

  • Nick Lafferty -Founding Marketing Engineer, Profound
  • Nancy Harnett –Head of Global Partnerships, Instantly.ai
  • Taylor Kendrick –Director of Partnerships, PartnerStack
  • Moderated by Adam Glazer - Founder and President, Partner Commerce

Agenda:

How Affiliates Are Becoming the Gatekeepers of Visibility in AI Search (Profound)

Key takeaways: 

  • How AI search engines actually source and weight third-party/affiliate content
  • Why comparison and "best of" articles are now a visibility gatekeeper, not just a traffic driver
  • What "invisibility" in AI search looks like in practice, backed by citation data

Stop Managing Your Program. Start Talking to It. (PartnerStack)

Key takeaways: 

  • PartnerStack's MCP: 26 API operations across partners, deals, leads, customers and transactions — including write actions
  • How pairing Profound's AEO tooling with PartnerStack's MCP drives AI visibility and partner-led revenue in one motion
  • The Skills Marketplace: pre-built AI workflows for affiliate, co-sell and alliances teams
  • What's next: buy-side and sell-side MCPs enabling machine-speed, programmatic affiliate partnerships

From Cited to Closed: The Full-Funnel B2B Affiliate Framework (Instantly.ai)

Key takeaways: 

  • Why the discovery-to-revenue measurement gap is the real problem in B2B affiliate right now
  • A three-layer full-funnel model — discovery, consideration, revenue — with a metric for each
  • Why "consideration" is the layer almost every programme skips, and what it costs them
  • Three questions the audience can take back and act on immediately

Open Q&A (Moderated by Partner Commerce)