workshop #2 - Advertiser’s Crash Course in Affiliate Program Management
12:30 pm – 3pm
Advertisers/Brands, Affiliate Managers, Independent Consultants
Thousands of businesses – including most of the Internet Retailers’ Top 500 list – have affiliate marketing programs in place. For some, affiliates generate as much as 60% of their revenue, while others struggle to make their affiliate programs work... Whether you are looking for sales, leads, phone calls, or any other kind of performance, affiliate marketing program can be a powerful tool, if managed right.
In this interactive workshop, Geno Prussakov will provide a “true crash course” for developing an affiliate program that works. Geno, who has conducted such workshops for the American Marketing Association in DC, Baltimore, and internationally, will walk you through all the key areas of managing an affiliate marketing program, helping your business make the most of affiliate marketing.
Having studied affiliate identification and onboarding, activation, and compliance policing, communication, and program optimization, each attendee will walk away with all the tools and knowledge necessary to make their affiliate program a success.
Geno Prussakov, Founder & Chair, AM Days
Geno Prussakov is an award-winning affiliate marketing expert, who over the years has contributed to the online marketing successes of such top brands as Forbes, Nokia, Hallmark, Medifast, Skype, Travelex Insurance, and hundreds of small businesses. He authored four affiliate marketing bestsellers (including his bestselling “Affiliate Program Management: An Hour a Day”) as well as numerous LinkedIn Learning courses which have trained many thousands of marketing professionals worldwide.
For influencing “change within the industry” Prussakov was named one of Performance Marketing’s Most Vocal Advocates, making a list of Rakuten’s Golden Link Awards Finalists. In 2014 and 2015 Small Business Trends recognized him as one of North America’s Top 100 small business influencers.