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  • July 27, 2020
  • July 29, 2020
  • New York
  • Javits Center

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am days at affiliate summit east 2020
 

am dyasAM Days is the must-attend event for everyone who is serious about performance-based affiliate marketing.

AM Days represents a series of workshops on affiliate marketing, happening throughout Affiliate Summit.

Whether you are already active in affiliate marketing, or you’re just investigating ways to leverage this powerful type of marketing, AM Days will equip, educate, and empower you. 

REGISTER NOW

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WORKSHOPS INCLUDE

workshop #1 - Advertiser's crash course in affiliate management

July 27, 2020: 8am - 10:30am

TARGET AUDIENCE
Advertisers/Brands, Affiliate Managers, Independent Consultants

EXPERIENCE LEVEL
Beginner, Intermediate

DESCRIPTION
Thousands of businesses – including most of the Internet Retailers’ Top 500 list – have affiliate marketing programs in place. For some, affiliates generate as much as 60% of their revenue, while others struggle to make their affiliate programs work... Whether you are looking for sales, leads, phone calls, or any other kind of performance, affiliate marketing program can be a powerful tool, if managed right.

In this interactive workshop, Geno Prussakov will provide a “true crash course” for developing an affiliate program that works. Geno, who has conducted such workshops for the American Marketing Association in DC, Baltimore, and internationally, will walk you through all the key areas of managing an affiliate marketing program, helping your business make the most of affiliate marketing.

TAKEAWAYS
Having studied affiliate identification and onboarding, activation, and compliance policing, communication, and program optimization, each attendee will walk away with all the tools and knowledge necessary to make their affiliate program a success.

INSTRUCTOR
Geno Prussakov, Founder & Chair, AM Days

Geno Prussakov is an award-winning affiliate marketing expert, who over the years has contributed to the online marketing successes of such top brands as Forbes, Nokia, Hallmark, Medifast, Skype, Travelex Insurance, and hundreds of small businesses. He authored four affiliate marketing bestsellers (including his bestselling “Affiliate Program Management: An Hour a Day”) as well as numerous LinkedIn Learning courses which have trained many thousands of marketing professionals worldwide.

For influencing “change within the industry” Prussakov was named one of Performance Marketing’s Most Vocal Advocates, making a list of Rakuten’s Golden Link Awards Finalists. In 2014 and 2015 Small Business Trends recognized him as one of North America’s Top 100 small business influencers.

workshop #2 - Identifying and recruiting quality content partners

July 27, 2020: 12:30 - 3pm

TARGET AUDIENCE
Brands/Advertisers, Affiliate Managers

EXPERIENCE LEVEL
Beginner-Intermediate

DESCRIPTION
All  Affiliate Managers are under pressure to reduce dependency on traditional “affiliates” like coupon and cashback sites and drive more incremental sales.   There is more to having a successful content affiliate strategy than just being reliant on what your affiliate network brings you.  To truly scale you need to be able to identify content partners that have access to, and more importantly trusted relationships with your shoppers and build a process that lets you reach out to them at scale.

In this interactive workshop, Wade Tonkin, Senior Affiliate Manager at Fanatics will share tools and tricks to help you identify the right partners for your brand, and effective outreach strategies to engage and recruit content partners who can drive significant incremental sales.

TAKEAWAYS
In this workshop, you will receive practical hands-on experience with a variety of industry leading tools and techniques for identifying targeted partners for your brand.  You will also learn the best approach for both automated and manual outreach to acquire targeted, high value partners that fit your brand.  Attendees will leave the session ready to undertake successful recruiting campaigns.

INSTRUCTOR
Wade Tonkin, Senior Affiliate Manager, Fanatics, Inc.

Wade Tonkin has been managing affiliate programs since 1999. He’s currently the Senior Affiliate Manager at Fanatics, running a team that oversees affiliate programs for 30 + ecommerce sites including Fanatics.com, NFLShop.com, MLBShop.com, NBAStore.com, Shop.NHL.com, Lids.com and SportsMemorabilia.com as well as for pro and college sports teams including the New York Giants, Chicago Bears, Kansas City Chiefs and more. Wade has been recognized as aWin/ShareASale Advertiser Team of the Year for 2018, a 2 time AvantLink Affiliate Manager of the Year and is a two time Exceptional Merchant Pinnacle Award Winner with Fanatics. Wade lives in Orange Park, FL with his family and enjoys OrangeTheory workouts and Trail Running.

workshop #3 - Conversion Optimization for Affiliate Landing Pages

July 27, 2020: 3:30 - 6pm

TARGET AUDIENCE
Affiliates, Advertisers/Brands, Affiliate Managers, Business Owners

EXPERIENCE LEVEL
Intermediate, Advanced

DESCRIPTION
The cost of collecting and using behavioral data has dropped to essentially zero, but the conversion rates of affiliate landing pages has not risen accordingly. How can this be? If we can find out what designs will succeed, why are we still struggling? The days of "Launch and See" marketing are behind us. Smart marketers are no longer launching poor performing landing pages to see how they will perform. They are building conversion optimization into their design process.

Brian Massey had developed is a proven, repeatable way to build high-performing digital campaigns, from ad click to purchase. And he's going to teach it to you. The goal of this workshop is to give you the tools and the confidence to deliver winning landing pages.

TAKEAWAYS
Setup your complete marketing laboratory. Understand how to use behavioral data in landing page development.

Develop good ideas for your existing pages and learn how to select the ones that deliver higher conversion rates.

INSTRUCTOR
Brian Massey has been teaching and writing about digital marketing since 2005. He donned a lab coat in 2007 and created one of the first conversion optimization agencies, Conversion Sciences. Today, he is a highly-rated speaker and teacher on digital marketing concepts.

workshop #4 - Developing, executing, & measuring influencer campaigns

July 28, 2020: 8am - 10:30am

TARGET AUDIENCE
Direct-to-consumer Brands and Specialty eCommerce Retailers

EXPERIENCE LEVEL
Intermediate, Advanced

DESCRIPTION
Influencer campaigns are exciting on the surface, especially for new brands looking for trendy exposure in the right circles. But when the money starts flowing out it’s not wise to assign a value or ROAS on engagement alone. Doing so is simply a “hunch” and a risky approach to marketing. In this instructional workshop, you will learn how to develop, structure, execute, and manage a partnership marketing or “influencer campaign”, from online or offline referrals, that embraces traditional publisher partnerships as well as other partnership types like brand ambassadors, podcasters, and even happy customers.  

TAKEAWAYS
You’ll come away with a solid understanding of the types of influencers and partnerships, influencer campaign requirements and deliverables, knowledge on how to tie a performance/affiliate element into your influencer campaigns, and, most importantly, with realistic expectations and ways to measure the results of your influencer marketing efforts.

INSTRUCTOR
Gary Marcoccia, Co-Founder, GravityFed

workshop #5 - affiliate types, attribution, & program optimization

July 28, 2020: 12:30 - 3pm

TARGET AUDIENCE
Advertisers/Brands, Affiliate Managers, OPM Agencies

EXPERIENCE LEVEL
Intermediate, Advanced

DESCRIPTION
Navigating through the many attribution options can be a daunting task for affiliate managers. Whether its attribution based on last click, first click, multi-touch, shopping cart behavior or a private coupon code - important factors must be considered to ensure proper program design and optimization.

Having a solid understanding of the various affiliate types and an understanding of their promotional methods can help you design an attribution model that supports your critical program goals. Learn what questions you should ask affiliates and networks to develop and execute attribution that optimizes the KPIs most effective for your goals to grow your program in a sustainable manner.

TAKEAWAYS
In this workshop, Choots Humphries, Co-President of LinkConnector will help you gain an understanding about the many affiliate promotional types, attribution options and the importance of aligning attribution choices with your program goals.

INSTRUCTOR
Choots Humphries, Co-President of LinkConnector

As a Co-Founder and Co-President of LinkConnector, Choots Humphries has driven the performance marketing industry forward for two decades. He is uniquely suited to thrive in a digital world, bringing a superior record of leadership, entrepreneurship & performance marketing experience to LinkConnector. Choots has served as both advocate & architect in the development of LinkConnector’s custom tracking technologies to fulfill the needs of thousands of worldwide brands. Choots is a thought leader in our industry and beyond. He speaks at various online marketing conferences, chairs the Industry Advancement Council for the Performance Marketing Association and serves as a business leadership advisor for students at UNC-Chapel Hill

workshop #6 - trafficking in trust: how to enhance affiliate engagement  

July 28, 2020: 3:30pm - 6pm

TARGET AUDIENCE
Advertisers/Brands, Affiliate Managers, Independent Consultants

EXPERIENCE LEVEL
Beginner, Intermediate
 

DESCRIPTION
Trust throughout the entire affiliate advertising ecosystem is often questionable. Consumers may not trust affiliate marketers. Advertisers don’t trust their affiliates. Government regulators don’t trust anyone. No one seems to know when where or how ensure affiliate marketing is honest and trustworthy. Headlines about state and international privacy laws only make things cloudier. This session takes on the challenge of providing advertisers, merchants, agencies and affiliates the tools they need help restore trust at all levels. 

TAKEAWAYS
Attendees will learn best practices, strategies, and tactics from a seasoned legal professional who works with businesses and regulators at the federal and state levels.  We will break down the how, when, where, and what of disclosers and disclaimers as well as recent developments in privacy law such as the California “Do Not Sell” requirements. If you are in a decision-making role in your organization – or just want to be among those in the know on how to restore trust – this is a must-attend event. 

INSTRUCTOR
David Adler, Partner, Adler Law Group

Since 1997, David M. Adler has provided innovative solutions for clients facing legal challenges in Trademark, Copyright, Media, Entertainment, Information Technology and Corporate Law. David provides a comprehensive skill set addressing online marketing, sales, content and distribution business risk. David has been designated by his peers as an Illinois SuperLawyer® since 2013 and an Illinois Leading Lawyer in the areas of Entertainment & Media Law. David was an Adjunct Professor teaching Music Law at DePaul College of Law, formerly chaired the Chicago Bar Assoc.'s Media & Entertainment Law Committee and is currently a member of the Illinois State Bar Association Privacy and Information Security Section Council.

AM days workshop price breakdown

  Prior May 1 May 2 - May 29 May 30 - June 19 June 20 - July 24 Full Price
Networking + 1 WS $429 $579 $749 $845 $979
Networking + 2 WS $689 $899 $1099 $1259 $1439
Networking + 3 WS  $899 $1169 $1429 $1599 $1849
Networking + 4 WS $1099 $1399 $1699 $1929 $2199
Networking + 5 WS $1269 $1599 $1929 $2195 $2499
Networking + 6 WS $1399 $1749 $2099 $2399 $2729

 

Networking Plus + 1 WS $499 $649 $799 $899 $1039
Networking Plus + 2 WS $749 $959 $1179 $1319 $1509
Networking Plus + 3 WS $979 $1229 $1499 $1689 $1919
Networking Plus + 4 WS $1179 $1459 $1789  $1999 $2269
Networking Plus + 5 WS $1299 $1659 $1989 $2259 $2559
Networking Plus + 6 WS $1459 $1799 $2169 $2469 $2789

 

VIP + 1 WS $689 $839 $999 $1099 $1239
VIP + 2 WS $949 $1149 $1369 $1499 $1699
VIP + 3 WS $1169 $1429 $1689 $1879 $2109
VIP + 4 WS $1369 $1659 $1959 $2195 $2459
VIP + 5 WS $1499 $1859 $2189 $2449 $2759
VIP + 6 WS $1659 $1999 $2369 $2659 $2989

 

BRANDS THAT HAVE ATTENDED AM DAYS

testimonials from past attendees

Tara McCommons

Tara McCommons

“On behalf of the LinkConnector team I’d like to extend a sincere thank you for orchestrating yet another outstanding AM Days conference. The in-depth sessions and intimate networking opportunities never fail to make this one of our favorite conferences year over year!”

VP of Sales and Marketing,
LinkConnector Corporation

Nick Andrews

Nick Andrews

“AM Days is an amazing conference that features the most knowledgeable experts in our industry. When I attended as a “new” affiliate back in 2016, I was able to make numerous valuable connections with industry leaders & ultimately accelerate the growth of my business significantly. I would highly recommend this conference for those looking for a more intimate atmosphere in which they can share ideas & learn from the best.”

Founder & CEO
ReviTrage

Sarah Bundy

Sarah Bundy

"AM Days, is one of the most important and under-rated shows in the affiliate marketing industry. Every affiliate manager on the planet should be flocking to his show to learn, grow and network with the best of the best. The conference organizer goes above and beyond to make sure everyone has a high value experience.”

Founder & CEO
All Inclusive Marketing