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AM Days

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AM Days is the must-attend event for everyone who is serious about performance-based affiliate marketing.

AM Days represents a series of advanced-level workshops on affiliate marketing and related disciplines, delivering the best educational content in the US since 2012. Returning for its 11th year in the business AM Days has helped brands like Microsoft, CBS Interactive, Nordstrom, The Home Depot, ULTA Beauty, Alaska Airlines and Lowes.

Whether you are already active in affiliate marketing, or you’re just investigating ways to leverage this powerful type of marketing, AM Days will equip, educate, and empower you. 

 

AM DAYS WORKSHOPS

Taking place over one day at Affiliate Summit East 2024, AM Days will be running three 2 hour workshops with leading affiliate marketing experts including:

  • Advertiser's Crash Course in Affiliate Marketing (with Geno Prussakov)  

  • Maximizing Affiliate Diversity & Revenue Through Outreach & Optimization (with Stephanie Robbins)

  • Intro to Predictive Modeling for Affiliate Marketers (with Carolyn Tang Kmet)

Register your place 

Workshop 1 -  Advertiser's Crash Course in Affiliate Marketing

TITLE:
Advertiser's Crash Course in Affiliate Marketing

DATE & TIME:
July 29, 2024, 9am - 11am.

INSTRUCTOR:
Geno Prussakov, Affiliate Marketing Manager/OPM, AM Navigator

TARGET AUDIENCE:
Advertisers/Merchants, Affiliate Managers, Independent Consultants

EXPERIENCE LEVEL:
Beginner to Intermediate

DESCRIPTION:
Thousands of businesses – including most of the Internet Retailers' Top 500 list – have affiliate marketing programs in place. For some, affiliates generate as much as 60% of their revenue, while others struggle to make their affiliate programs work… Whether you are looking for sales, leads, phone calls, or any other kind of performance, affiliate marketing program can be a powerful tool, if managed right. In this interactive workshop, Geno Prussakov will provide a "true crash course" for developing an affiliate program that works. Geno will walk you through all the key areas of setting up and managing an affiliate marketing program, helping your business make the most of affiliate marketing.

TAKEAWAYS:
Having studied the basics of affiliate onboarding, activation, compliance policing, communication, and program optimization, each attendee will walk away with all the tools and knowledge necessary to make their affiliate program a success.

 

Workshop 2 -  Maximizing Affiliate Diversity & Revenue Through Outreach & Optimization

TITLE:
Maximizing Affiliate Diversity & Revenue Through Outreach & Optimization

DATE & TIME:
July 29, 2024, 11:30am - 1:30pm.

INSTRUCTORS:
Stephanie Robbins, Director, Affiliate Practice, Right Side Up Agency

TARGET AUDIENCE:
Advertisers/Merchants, Affiliate Managers, Independent Consultants

EXPERIENCE LEVEL:
Intermediate to Advanced

DESCRIPTION:
Ready to build a resilient and profitable affiliate program? With 81% of brands running affiliate programs, attracting and retaining affiliates who not only boost revenue but also enhance brand awareness and uphold your values can be daunting. In this workshop, Stephanie Robbins will teach you effective strategies and tactics for identifying high-performing affiliates across various categories, from traditional affiliates such as product review sites to prominent media publishers and influencers. Discover how to diversify your affiliates and optimize those partnerships to stay competitive and adaptable amidst evolving algorithms, changing marketplaces, and shifting consumer preferences. This workshop caters to existing programs that have slowed in growth as well as new affiliate programs looking for new and incremental revenue growth.

TAKEAWAYS:
At the end of this workshop, you will have the tools and strategies to identify the right blend of affiliates for your program, to outsmart your competitors with sustainable affiliate outreach, and to retain and optimize your affiliate partnerships

Workshop 3 - Intro to Predictive Modeling for Affiliate Marketers

TITLE:
Intro to Predictive Modeling for Affiliate Marketers

DATE & TIME:
July 29, 2024, 2:00pm - 4:00pm.

INSTRUCTOR:
Carolyn Tang Kmet, Associate Professor, Northwestern University

TARGET AUDIENCE:
All Marketers

EXPERIENCE LEVEL:
Intermediate 

DESCRIPTION:
Even if you never took a statistics class before, and the thought of regression analysis sends you into paralysis, this hands-on workshop will walk you through exactly what you need to know to build simple predictive models. Want to predict how much revenue based off a certain amount of clicks? Or perhaps you want to know how much impact different affiliates have on overall sales.  In this workshop, you'll learn how to deduce the answer to these questions yourself. Do it with our sample data, then apply the same methodology to your own data!  We'll learn how to do it in Excel, and then we'll learn how to do it using Radiant, a platform-independent browser-based interface for business analytics in R.

TAKEAWAYS:
Regression analysis/predictive modeling using Excel and/or Radiant. Mac or PC would be needed if you want to do it along with the instructor. 

BRANDS THAT HAVE BENEFITTED FROM AM DAYS

WHAT DO ATTENDEES SAY?

  • "This was so thorough that I feel confident enough to help my client build their affiliate program from the ground up with no prior experience. Geno laid out every aspect of building and running a strong affiliate program, from best practices to common pitfalls to popular software solutions. In short, there is no better resource to learn affiliate marketing fast! AM Days is worth so much more than the price they charge, it feels like a steal!"
    Raul Crespo
    Associate, RAC Creative Inc
  • "AM Days, is one of the most important and under-rated shows in the affiliate marketing industry. Every affiliate manager on the planet should be flocking to his show to learn, grow and network with the best of the best. The conference organizer goes above and beyond to make sure everyone has a high value experience.”
    Sarah Bundy
    Founder & CEO, All Inclusive Marketing
  • “AM Days is an amazing conference that features the most knowledgeable experts in our industry. When I attended as a “new” affiliate back in 2016, I was able to make numerous valuable connections with industry leaders & ultimately accelerate the growth of my business significantly. I would highly recommend this conference for those looking for a more intimate atmosphere in which they can share ideas & learn from the best.”
    Nick Andrews
    Founder & CEO, ReviTrage
  • “On behalf of the LinkConnector team I’d like to extend a sincere thank you for orchestrating yet another outstanding AM Days conference. The in-depth sessions and intimate networking opportunities never fail to make this one of our favorite conferences year over year!”
    Tara McCommons
    VP of Sales and Marketing, LinkConnector

FAQs

Who are the AM Days workshops for? 

AM Days is a series of three 2 hour workshops on affiliate marketing that is happening during Affiliate Summit East. The workshops are designed for affiliate managers, advertisers or brands OPMs or ecommerce store owners.

What workshops do you have available? 

Taking place over one day at Affiliate Summit East 2024, AM Days will be running three 2 hour workshops with leading affiliate marketing experts including:

  • Advertiser's Crash Course in Affiliate Marketing (with Geno Prussakov)  

  • Maximizing Affiliate Diversity & Revenue Through Outreach & Optimization (with Stephanie Robbins)

  • Intro to Predictive Modeling for Affiliate Marketers (with Carolyn Tang Kmet)

Where are AM Days workshops taking place? 

AM Days will be taking place at New York Marriot Marquis Times Square

Can I transfer my AM Days workshop to someone else? 

You can transfer your AM Days workshop to someone else up to 2 weeks before ASE24. 

Please email us the full name, job title and email address of who you would like to transfer your ticket to at support@affiliatesummit.com. 

I’ve already purchased my ticket! Can I add on an AM Days workshop? 

You can indeed! Reach out to one of the team at  support@affiliatesummit.com and they will sort this out for you.
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