The B2B Partnerships Forum, taking place August 5, 9:00-11:30am, is a brand-new breakfast briefing created exclusively for affiliate managers, partnership leads, growth strategists, and marketing innovators from companies that sell products or services to other businesses. If you're using performance-based partnerships to generate leads, drive demos, or close deals, this is your space to connect, learn, and lead the charge in a fast-emerging field.
This 2.5 hour session is about more than just coffee and conversation. It’s where the B2B affiliate community takes center stage, distinct from the consumer-focused models and influencer-led playbooks that dominate traditional affiliate events. You’ll walk away with a deeper understanding of how to leverage affiliate marketing in a B2B context: long sales cycles, complex funnels, niche partners, and all.
This forum is designed to:
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Showcase standout B2B affiliate models and success stories
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Unpack how top brands are generating high-quality leads through partnerships
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Facilitate honest conversations about attribution, compliance, and channel performance
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Bring together a curated group of marketers facing the same challenges—and ready to solve them together
Agenda:
9.00 - Networking & Coffee
9.30 - Opening Remarks with CEO, Partner Commerce
9.35 - Keynote Sessions
- Fireside chat with CMO of Partner Stack
- AI Revolution case study with the Global Head of Digital partner Marketing, Google Cloud
10.25 - Panel Session
- Weird and Wonderful: The Shift Towards Non-Traditional B2B Partnerships
- With Affiliate Marketing Manager from Sage Software and Head of B2B Sales at Red Ventures
10.50 - Q&A and Closing Remarks
11.00 - Open Networking
